No Contact Information. No Contracts...

You know the old saying - No Contacts, No Contracts.
It should be... Bad Contact Info, No Contracts (Or Online Leads)...

I was working with a group of real estate professionals and as part of my follow-up, I used the contact information in our database to email everyone some helpful hints and information. The kicker is that of 400 emails, roughly 6% bounced. My concern is not that the information that I am sending is valuable, but what if I were a willing and able buyer or seller trying to contact one of you, and your contact information is not correct?

Contact Checklist - 4 Items.
If you do anything with your website, please check the following.
1. Make sure your Photo is correct
2. Make sure your Name is correct
3. Make sure there is a CORRECT email address to be contacted at
4. Make sure to give phone numbers for Buyers and Sellers to contact you directly.

This simple checklist will save you and your contacts valuable time, not to mention, it may actually bring RESULTS!

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Ability to re-subscribe to receive real estate e-cards

Customers with portfolio accounts can now re-subscribe to receive e-cards should they accidentally unsubscribe themselves from the system. The option to re-subscribe will be available to the customer on their profile page when they log into their portfolio account. Instructions on how to re-subscribe are also presented on the confirmation page when the customer unsubscribes from receiving e-cards.

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Drive More Web Site Traffic - Through Open Houses

So far I have done two blog posts on how to Drive More Web Site Traffic. The first one focused on driving more web site traffic through your print marketing. These second blog post focused on what you can do in using your voice mail greeting to drive more traffic. I have received great feedback on both blog posts.

This blog post will focus on driving more web site traffic through real estate open houses. You have used open houses to sell properties and to get listings, but how many of you have used an open house to drive traffic to your web site?

This post focuses on one example that drives more traffic to your web site and creates prospects and customers using My Home Finder.

My Home Finder is a daily email system which sends new listings to customers from you. When customers sign up for My Home Finder on your agent web site all emails sent to the customer are branded with your contact information.

What I am recommending to you is that you ask open house visitors if they would like to receive emails of new listings, matching their search criteria, daily. And then you sign them up!

My Home Finder is a great service that helps you establish a working relationship with new customers. You could even create sign-up forms for use at your open house. On the form you should ask for their name, email address, phone number and information on the home they are looking for.

This feature applies to both primary types of customers: sellers and buyers. If the customer is a potential seller they can see what is coming onto the market that their home would be competing against. If the customer is a buyer they can see what is hitting the market that they may be interested in.

What you should do as an Agent, is take time to sign-up customers on your own. After they fill-our the form, after the open house, go to your agent web site and create My Home Finder accounts for these customers.

After you have done this, take the time to follow-up personally with the customers to see if you can be of assistance from time to time.

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Delta Media Group at LeadingRE San Diego workshop

Delta Media Group vice president Jonathan Blood will be in attendance at the Leading Real Estate Companies of the World San Diego workshop today.

The San Diego workshop is the final of the four regional LeadingRE workshops, and will run through tomorrow. If you'll be in attendance, make sure to stop by and visit with Jonathan, who will have information on Delta Media Group's real estate Web site and lead management systems.

Delta Media Group is a preferred partner of Leading Real Estate Companies of the World, and had attendees at each of the first three regional workshops (visit Sean Cutright's blog for frequently kept updates and info from those). If you did not get the opportunity to attend or see Delta Media Group reps at any of those, make sure to stop by booth #3621 at the NAR 2008 Realtors Conference & Expo for more information on Delta Media Group. The NAR conference is only two weeks away, running November 7-10 in Orlando.

For more information on Delta Media Group or any of the upcoming conferences we'll be attending, or to schedule a time to meet with a Delta Media Group rep at the NAR conference, please click here.

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Delta Media Group prepares for NAR conference

The NAR 2008 Realtors Conference & Expo is just over two weeks away, and Delta Media Group will be on display with a large 20x20 booth.

Delta Media Group is currently working on some new items that will be unveiled at the conference, so make sure you stop by booth #3621 for more information.

Several analysts believe the real estate market is on the brink of an upwards turn, and the brokerages and agents that will prosper the most are the ones that best position themselves to take advantage of this. Delta Media Group's Web systems are built to help real estate brokerages and agents maximize their online profit potential, particularly in our current market.

Please let us know if you'll be attending the NAR conference, and if you'd like to reserve a time to speak with a Delta Media Group representative about what Delta Media Group can do to help your brokerage. Time slots are filling up fast, so don't wait. Click here to request a time.

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Real Estate Listing Data Feed Research Utility

Delta Media Group has added a tool in the DeltaNet that will allow our customers to research the listings that we are sending to places likes Trulia, Zillow, Google Base, and Yahoo to name a few. The tab is available in the admin section under the Data Feeds tab. Select the different feed tabs to see the feed status for the last seven days. Below the status summary table, there is a section to enter a mls id or an address to find out if the listing was sent when we last sent the information to the vendor. If the listing was sent, a summary of the data will be displayed so a comparison can be done with what Delta is sending and what the vendor is showing on their site.

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Delta Media Group to be at LeadingRE workshop in Providence

Following a successful turn-out at the Leading Real Estate Companies of the World Chicago and Atlanta workshops, Delta Media Group will be on hand at the LeadingRE Fall Workshop in Providence, RI this week.

The Providence workshop starts tomorrow and lasts through Wednesday. It will be held at the Westin Providence, which is downtown near Brown University.

The Providence workshop is the third of four LeadingRe workshops. The final workshop is next week in San Diego, and Delta Media Group’s Jonathan Blood will be there. Jonathan was at the Atlanta workshop last week, and Sean Cutright was at Chicago and will be in Providence.

If you’ll be attending the Providence workshop, please stop by and see Sean for more information on Delta Media Group. If you will not be in attendance, check Sean Cutright's blog for frequent updates from the workshop. Also, please click here for more info on the workshop or Delta Media Group.

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Delta Media Group at LeadingRE Atlanta workshop

The Leading Real Estate Companies of the World fall workshop in Atlanta kicks off today.

Delta Media Group vice president Jonathan Blood will be at the two-day workshop, held at the Grand Hyatt Atlanta.

If you will be in attendance at Atlanta, make sure to see Jonathan for more information on Delta Media Group, a leading real estate Web technology provider, and preferred partner of Leading Real Estate Companies of the World. If not, click here for more information on Delta Media Group.

If you didn't get the opportunity to attend the Chicago workshop last week, LeadingRE will host the Atlanta workshop, followed by workshops in Providence, RI and San Diego.

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Delta Media Group launches new ERA Lambrecht Web site

Delta Media Group launched ERA Lambrecht & Associates' new real estate Web site yesterday, at: www.eralambrecht.com.


ERA Lambrecht & Associates has been a pillar in St. Petersburg real estate and Pinellas County real estate since 1943, when George Lambrecht started the real estate brokerage. Carl Lambrecht, his son, began his career in real estate in 1965, and serves as President and broker for ERA Lambrecht & Associates today.

ERA Lambrecht's new Web system features some of the most advanced real estate Web tools in the region, including custom design, Atlas Search map, agent Web sites, and one of the most profitable lead management systems in real estate technology. ERA Lambrecht's new national property search features listings in 47 states, as well as approximately 43,000 properties in Florida. In addition, ERA Lambrecht's listings will be displayed on over 300 real estate brokerage and 30,000 agent Web sites throughout the nation, maximizing ERA Lambrecht's listing exposure.

For more information on ERA Lambrecht & Associates, please visit www.eralambrecht.com.

For more information on Delta Media Group's Web systems, visit www.deltagroup.com, or click here.

Sean Cutright
Delta Media Group

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