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Monday, June 15, 2009

Is Bing something you should worry about?

In case you haven't heard, two weeks ago Microsoft released their new Internet search engine, tagged "Bing."

While Bing is obviously a competitor to Google, Microsoft calls it a "decision engine" rather than a search engine. Either way, it's a way customers can potentially find your real estate website, thus making it important to your business.

The New York Post reported yesterday that Google co-founder Sergey Brin is "so rattled by the launch of Microsoft's rival search engine that he has assembled a team of top engineers to work on urgent upgrades to his Web service."

Google currently draws 60 percent of online searches in the United States, and Bing is not expected to take a significant cut in that market share soon. But with all the buzz Microsoft's new platform is getting, it's certainly worth keeping in mind.

How can I rank in Bing?

If search engines are finding your real estate website, Bing should find it too. The essential theory of how Bing's algorithm works is the same as other search engines. But Bing obviously has its own unique differences, and those could significantly alter the search engine results on your real estate website. Thus, your website could be on the front page of a local real estate search on Google, but rank significantly lower on Bing, and vice versa.

It's really too early to tell exactly what Bing's algorithm searches for compared to Google and Yahoo's. But it's not too early to build good search engine results on Bing. If you're looking to improve your real estate search engine optimization, Delta Media Group has a new platform designed to help your company do just that. Contact Delta Media Group for more information.
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