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Delta Media Group Blog

Friday, January 8, 2010

Delta Media Group creates more options for Google Analytics tracking

Now, when using Google Analytics, you can choose to follow statistics for just your brokerage website, or that of your entire brokerage and all affiliated agent websites.

Google Analytics codes previously tracked only the statistics of the brokerage website. But since agent websites are attached to the brokerage real estate website, Delta Media Group has added the ability to track agent and brokerage websites as a combined Web entity. This helps prevent the skewing of brokerage data like time on site, which may look significantly lower if a visitor uses the brokerage website to find an agent website, from which he conducts his property search.

Delta Media Group has a Google Analytics option built into the brokerage DeltaNet so you can easily enter Google Analytics to better follow the statistics of your real estate website. Google Analytics is a free Google service that allows you to better track more detailed elements of your website. Combined with Delta Media Group's website Reports, Google Analytics helps brokers get a full overview of their website traffic, activity, search engine traction, and more.

Receive more information on Delta Media Group's real estate website and lead management systems.
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