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Delta Media Group Blog

Wednesday, March 24, 2010

Mobile Broker Advantage™ now interlinked with standard listing pages

Think your consumers want more info on a listing they found on a mobile website?

Delta Media Group has now added a link on each listing integrating your Mobile Broker Advantage™ mobile real estate website with your standard real estate website.

By nature, mobile websites offer more compact listing information to better display in mobile browsers. Upon finding a listing a home searcher might be interested in, that searcher may want to view all listing details on the standard version of the website. The new link, near the bottom of every listing page, easily displays the listing in the standard version of the website.

With the growth of mobile Web usage and mobile searches, a growing number of consumers spot a listing during a commute, search for it with a mobile search engine browser by address, MLS number or street name, and visit the first few search engine results offering the listing website. Mobile Broker Advantage™ provides brokers a mobile website to best display the listing in a mobile browser, and the link for interested consumers to view the listing's full details on the standard real estate website.

Delta Media Group's Mobile Broker Advantage system is a mobile real estate website that works on all mobile platforms. Though designed to look like an app, Mobile Broker Advantage provides advantages apps don't, like the ability to be viewed on all mobile Web browsers, shared URL and branding with the standard real estate website, no required downloading, and the added SEO benefits of direct listing links from search engine results. All leads submitted in a Mobile Broker Advantage™ website are automatically filtered through Delta Media Group's real estate lead management systems.

Mobile Broker Advantage™ is a mobile website built by Delta Media Group. It is available as a new product for existing Delta Media Group customers, but is also available to those companies not yet using Delta Media Group as their real estate technology partner.

Take advantage of your mobile real estate potential by clicking here.

Monday, March 22, 2010

Mobile Broker Advantage™ now links straight to mobile site

Visitors to your Mobile Broker Advantage™ website will now immediately view the mobile website rather than being prompted if they would prefer to see the mobile or standard website.

Previously, visitors to a Mobile Broker Advantage™ website were asked if they would prefer to view a brokerage's mobile website or full website. Delta Media Group recently added a link to every mobile and standard website page, allowing visitors to easily switch between the mobile and standard websites for those brokerages that have both.

The change also provides a benefit to the usability of real estate websites with good search engine optimization.
Upon finding a listing on a search engine from a mobile Web browser in the past, visitors were prompted to choose between viewing the mobile or standard website. This added an unnecessary step to the visitor's process, which has now been removed to make the Mobile Broker Advantage™ site more usable.

An increasing number of consumers pass a home for sale, Google the address from their mobile phone and view the listing website from there. This is one of the many advantages mobile real estate websites provide over apps, which do not appear in, or link from search results.

In the nature of mobile websites, Mobile Broker Advantage™ offers a more direct real estate property search with less detailed results to better fit a mobile browser. While this is more convenient and easy to view from a mobile browser, interested consumers may choose to see full details on a standard real estate website. The link at the bottom of every page of a Mobile Broker Advantage™ easily allows them to do so.


Mobile Broker Advantage™ is a full mobile real estate website platform that works on all mobile Web browsers. Though designed to look like an app, Mobile Broker Advantage™ is a mobile website that shares your company's URL, promoting more cohesive branding. All leads from Mobile Broker Advantage™ are filtered through Delta Media Group's renowned real estate lead management system.

If your real estate brokerage has not gone mobile, you may be losing valuable sales to those that have. Check out Mobile Broker Advantage™ today, and start building your mobile real estate business.

Friday, March 19, 2010

Now view stats for recently inactive listings

Having trouble keeping up with listings once they go inactive? Now you can view stats for recently inactive listings if you're using Delta Media Group's real estate website and lead management systems.

Delta Media Group recently added a tab to the lead management system allowing agents to view recently inactive listings and their stats.

To access your recently inactive listings, log in to the DeltaNet, click the "Listings" tab, and you'll find a new sub-tab called "Recent Inactives." This tab displays all inactive listings as if they were active, complete with MLS ID number, listing agent, co-listing agent (where applicable), address, city, price, days since the listing went on the market and days since the listing was last updated.

There is also a "View Stats" column, from which agents can click to see all listing statistics for a respective listing, including a week-by-week breakdown of the total amount of times that listing was viewed, how many times it was viewed on your brokerage's website, how many times it was viewed on other Delta Media Group sites, and how many times it was viewed by search engine crawlers.

The accessibility of listing stats for recently inactive listings gives agents a tool to communicate stats to sellers to effectively help them decide if it's best to continue to keep their home on the market, and make recommendations as to how to best sell their listing. In the case of a listing that was viewed several times each week, yet received few showing requests, maybe a price change will help it move. If the listing was viewed very little, maybe the seller should consider a different price point, listing photo, or hold an open house.

Recently inactive listing stats are one of the many recent functions added to Delta Media Group's real estate lead management system to help agents better sell listings and work more efficiently.

Receive more information, or further details on Delta Media Group's renowned real estate website and lead management systems.