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Delta Media Group Blog

Tuesday, August 24, 2010

While home sale reports, economists point to the worst, our data suggests differently

Typically, we use the Delta Media Group Blog ( for product updates, system advancements, new features, etc., while using the Delta Media Group News blog ( for real estate news and marketing purposes.

But we want to cross paths a little today to let you know about a new blog entry on the DMG News blog. You might have heard this morning's breaking news by now, that existing home sales decreased by 27.2 percent in July.

Only hours after the release of the home sales report, economists have already warned "that a double-dip in housing prices is just around the corner, threatening to further slow the overall recovery" (

But there's another side to the story, and one that we feel is important. When analyzing the data among many of the more than 30,000 real estate websites we build, we found that those brokerages using Delta Media Group's new Search Engine Optimization services actually saw online lead and portfolio increases in July and continuing improvements through August, while home sales dropped nationwide at record paces (Read the full report at Delta Media Group's News blog).

Online lead and portfolio trends tend to be a prelude to home sales trends for obvious reasons. While it's not an exact science (a 25 percent bump in leads this month does not necessarily equate to a 25 percent bump in sales in one or two months), it is a good determinant to the direction things will eventually go (a 25 percent bump in leads this month tends to lead to a decent increase in home sales in the next one or two months, and rarely leads to a drop-off in sales). We certainly don't want to predict direct conclusions from this data, but it is promising, to say the least.

While the stock market has dropped and economic forecasts have already taken very bad turns today, our reports show hope for the real estate market, particularly for those companies taking part in our Search Engine Optimization services, where their real estate websites aim to gain market share and improve their online presence.

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Learn more about Delta Media Group's Search Engine Optimization services
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