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Tuesday, November 23, 2010

Old Dominion Realty website gets face lift, SEO enhancements

About one year ago, Delta Media Group rolled out its real estate SEO program. Twelve months later, several real estate brokerages across the country have significantly improved their Web presence and search engine visitors using the program.

One such brokerage is Old Dominion Realty, a real estate company with five offices throughout northern Virginia and southeast West Virginia. Old Dominion Realty specializes in Harrisonburg, Virginia real estate and real estate in surrounding markets, including Charlottsville VA, Elkton VA, Mount Crawford VA, Franklin WV, Moorefield WV, Petersburg WV and more.

Harrisonburg VA homes for sale on olddominionrealty.comDelta Media Group started by redesigning the website, focusing more on the markets Old Dominion specializes in while accentuating the navigation tabs and improving usability and lead generation.

That's where Delta Media Group's SEO team took over. With an eye on improving search engine visibility, the SEO team built market links and landing pages for each Virginia and West Virginia real estate market Old Dominion Realty works in, including Bridgewater VA homes for sale, Broadway VA homes for sale, Dayton VA homes for sale, Elkton VA homes for sale, Grottoes VA homes for sale, McGaheysville VA homes for sale, Mount Crawford VA homes for sale, Penn Laird VA homes for sale, Timberville VA homes for sale, Verona VA homes for sale, Franklin WV homes for sale, Moorefield WV homes for sale, Petersburg WV homes for sale and more.

Efforts were also made to drive search engines to index the several thousand listings Old Dominion Realty's website offers, each from property search results pages with SEO-friendly URLs, page titles, meta descriptions and more. Delta Media Group's content team began creating market content for the website, researching each market place so the website can provide the most thorough market information for Harrisonburg real estate and surrounding areas.

Old Dominion Realty has seen the results. Already a significant player in the Harrisonburg VA, Broadway VA, Moorefield WV and Franklin WV real estate markets, Old Dominion Realty saw a large increase in traffic from search engines as well as an increase in leads and spike in search engine rankings for keywords. Before SEO work began, the website failed to rank in the top ten search engine pages for any major keywords. Now, the site can be found on page one and page two of Google and Bing for dozens of market related keywords.

Old Dominion Realty can be found online at
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