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Tuesday, January 31, 2012

Realty Ohio Launches new Sub-Sites

Realty Ohio this past week launched five new sub sites. The sub sites are designed to pull in more localized traffic for specific markets and generate leads within those markets. You can view the sub sites by visiting http://www.akronohiohouses.com, http://www.cantonohiohousesforsale.com, http://www.chardonohiohomes.com, http://www.warrenohiohomesforsale.com and http://www.youngstownohiohomesforsale.com.





For more information on Realty Ohio, please visit their site at http://www.realtyohio.com.

For more information on Delta Media Group, please visit http://www.deltagroup.com.

Realty Ohio Launches new Sub-Sites

Realty Ohio this past week launched five new sub sites. The sub sites are designed to pull in more localized traffic for specific markets and generate leads within those markets. You can view the sub sites by visiting http://www.akronohiohouses.com, http://www.cantonohiohousesforsale.com, http://www.chardonohiohomes.com, http://www.warrenohiohomesforsale.com and http://www.youngstownohiohomesforsale.com.





For more information on Realty Ohio, please visit their site at http://www.realtyohio.com.

For more information on Delta Media Group, please visit http://www.deltagroup.com.

Friday, January 27, 2012

Using education to hone in on home sales

The worry overcame Carol as she read from CNNMoney.com this morning.

“New-home sales hit a record low,” the headline read. And immediately, Carol could see the look in the eyes of her agents.

“How am I going to keep motivating them with news like this,” she thought to herself.

Carol knew the news wasn’t as bad as the article made it out. In fact, it didn’t even pertain to existing home sales. Plus, home sales rose in December in the county her real estate office was located in, and sales were up over 2010 levels.

But the national media tends to have a lot of pull in public perception, and public perception tends to have a lot of pull in the morale of Carol’s agents. And any negative news story involving real estate can come into play.

“I know things are better here, but my buyers are apprehensive because of what they keep hearing every time they turn on the news,” she remembers an agent telling her just a few months back. “They keep hearing these things, and they grow weary of buying that home they were set on. They’re afraid they won’t sell their own house.”

At the time, Carol wasn’t able to give the agent a good answer. The company had a lackluster website, her agents received few, if any, leads, and her agents seemed to be fighting an up-hill battle against the negative press.

The economy hasn’t been the best, home sales aren’t what they were in 2006 and 2012 is an election year. Gas prices are up, as is the unemployment rate, and worry has been running high since the infamous real estate crash of 2007.

Carol knew then that she had to make changes. She invested in a new website, pitched the news to her agents and knew that the future looked brighter. But the negative press kept coming.

“How do I energize my agents in a market like this,” Carol wondered.

And then the answer hit her: Education.

Carol had recently asked around the office to learn that many of her agents weren’t aware of several of the tools their website provided them. They had all been offered training on the site, but most just looked to set up their own agent websites so their presence was online. They weren't aware the site actually had tools built in.

Her agents had recently asked around to find that many of their clients weren’t aware of their market conditions, and were hesitant to talk real estate as result. They weren't aware that much of the news didn't pertain to their area, and that trends showed it was a great time to purchase.

The DeltaNet could help address both problems.

Carol started planning training sessions. She knew she could efficiently manage all the leads and traffic the brokerage’s real estate website had drawn in the short time since it launched. She could have leads automatically dispersed to her agents, and follow up to assure agents were receiving more leads more quickly, and could answer their clients instantly.

Agents could send their clients not just information on homes for sale, but entire market reports. Clients could see what homes were listed in their neighborhood, pricing trends for local listings, what listings went back on the market, how many listings were on the market, and how much listings sold for.

Agents could create a true picture of what was happening in the market around them, rather than forming their opinions from the national news. They could communicate that to their clients, educating them on the market and its up-to-date trends, so they would be the most informed when it came to making their decisions.

Carol saw how to educate her agents, and she saw how to help her agents educate their clients. She immediately logged into the DeltaNet, scheduled a training session for the next morning, and sent a notification to all her agents.

Carol was already using her new real estate website, and the education process was already beginning.

Contact Delta Media Group at 866-233-9833 to find out how you can more efficiently educate your agents, and give your agents the tools to better educate their clients.

NSC Premier Real Estate Launches New Site

Delta Media Group is pleased to introduce www.ncspremier.com.

NCSPremier.com is the website for Detroit based NCS Premier Real Estate.



NSC Premier Real Estate Launches New Site

Delta Media Group is pleased to introduce www.ncspremier.com.

NCSPremier.com is the website for Detroit based NCS Premier Real Estate.



Thursday, January 26, 2012

Prudential Homesale Website Gets a Facelift

PrudentialHomesale.com launched their newly designed website today. PrudentialHomesale.com is the website for Prudential Homesale, the leading real estate company serving South Central and Southeastern Pennsylvania. Markets served include York, Reading, Lancaster and Harrisburg Pennsylvania markets.

Check out their face-lifted site by visiting http://www.prudentialhomesale.com.


Prudential Homesale Website Gets a Facelift

PrudentialHomesale.com launched their newly designed website today. PrudentialHomesale.com is the website for Prudential Homesale, the leading real estate company serving South Central and Southeastern Pennsylvania. Markets served include York, Reading, Lancaster and Harrisburg Pennsylvania markets.

Check out their face-lifted site by visiting http://www.prudentialhomesale.com.


ERA Tom Grizzard Launches Rental Site

ERA Tom Grizzard, Inc, Lake County Florida's leader in real estate has launched a new rental website. The new website, erarents.com, joins their other online sites and marketing initiatives. ERA Tom Grizzard is winner of the Gene Francis award as being a "Top All-Around Company."

This is one of the latest websites to join the long list of Brokerages on the Delta Media Group Platform.



To learn more about ERA Tom Grizzard, please visit http://www.erarents.com.

To learn more about Delta Media Group, Inc. please visit http://www.deltagroup.com.

ERA Tom Grizzard Launches Rental Site

ERA Tom Grizzard, Inc, Lake County Florida's leader in real estate has launched a new rental website. The new website, erarents.com, joins their other online sites and marketing initiatives. ERA Tom Grizzard is winner of the Gene Francis award as being a "Top All-Around Company."

This is one of the latest websites to join the long list of Brokerages on the Delta Media Group Platform.



To learn more about ERA Tom Grizzard, please visit http://www.erarents.com.

To learn more about Delta Media Group, Inc. please visit http://www.deltagroup.com.

Wednesday, January 25, 2012

Blue Roots Real Estate Group Launches New Site

Delta Media Group, Inc. is pleased to introduce www.bluerootsre.com.

BlueRootsRE.com is the website for Avon Ohio based Blue Roots Real Estate Group.



For more information on Blue Roots Real Estate Group, please visit their site at http://www.bluerootsre.com.

For more information on Delta Media Group, Inc, please visit their site at http://www.deltagroup.com.

Blue Roots Real Estate Group Launches New Site

Delta Media Group, Inc. is pleased to introduce www.bluerootsre.com.

BlueRootsRE.com is the website for Avon Ohio based Blue Roots Real Estate Group.



For more information on Blue Roots Real Estate Group, please visit their site at http://www.bluerootsre.com.

For more information on Delta Media Group, Inc, please visit their site at http://www.deltagroup.com.

Simplify Your Move Launches New Site

Last week we launched a new website for Simplify Your Move in Michigan. The new site, http://www.simplifyyourmove.com, is one of the latest sites to go live on the Delta Media Group Brokerage Platform.

Simplify Your Move serves the Southeastern Michigan market for both traditional real estate and Senior Citizen downsizing and relocation.

For more information on Simplify Your Move, please visit their site at http://www.simplifyyourmove.com.

Simplify Your Move Launches New Site

Last week we launched a new website for Simplify Your Move in Michigan. The new site, http://www.simplifyyourmove.com, is one of the latest sites to go live on the Delta Media Group Brokerage Platform.

Simplify Your Move serves the Southeastern Michigan market for both traditional real estate and Senior Citizen downsizing and relocation.

For more information on Simplify Your Move, please visit their site at http://www.simplifyyourmove.com.

Tuesday, January 24, 2012

Broadwater Properties goes live


Broadwater Properties joins over 600 real estate brokerages across the nation partnered with Delta Media Group for their website and lead management systems.

Broadwater Properties serves the Wheeling, West Liberty, Sherrard, Triadlephia, and Valley Grove West Virginia markets.

For more information on Counselor Realty, please visit http://www.travisbroadwater.com.

For more information on Delta Media Group, please visit http://www.deltagroup.com.

Broadwater Properties goes live


Broadwater Properties joins over 600 real estate brokerages across the nation partnered with Delta Media Group for their website and lead management systems.

Broadwater Properties serves the Wheeling, West Liberty, Sherrard, Triadlephia, and Valley Grove West Virginia markets.

For more information on Counselor Realty, please visit http://www.travisbroadwater.com.

For more information on Delta Media Group, please visit http://www.deltagroup.com.

Friday, January 20, 2012

Paula's dream home, back on the market

Paula couldn’t help but fall in love with the house on Main Street.

She drove past it several times over the years, constantly imagining how she would decorate it if it could one day be hers.

So you could picture her excitement the day she noticed the “For Sale” sign in the front yard. She stopped at the store on the way home from the office, turned on to Main Street on the way back from the store and there was the sign, propped in the front lawn like a trophy with her name on it.

She barged through her door almost as soon as she pulled into her driveway.

“We have to schedule a showing! Are you good this weekend?” she emphatically asked her husband. He was, and Paula took to the Web, quickly Googled the house, clicked on the first real estate website she saw and requested a showing.

She heard back the same day...but the news wasn’t good.

“I’m sorry,” the real estate agent said on the phone. “There’s already an offer on the table for the listing you requested to see. But we can help you find another house.”

Paula was devastated. There were no other homes of her dreams. The one on Main Street—that she had waited to see go up for sale for so many years—had. And she was too late.

Paula might have known earlier had she more actively been in the market. She would have probably been notified had she previously set up a My Home Finder account on the real estate website. But questioning the “what ifs” didn’t help anything. Frustrated from getting her hopes up only to feel them crashing down, Paula forgot about real estate for a while.

That’s why it was such a surprise the morning she found the listing was back on the market. She discovered as much not by driving past it—the “For Sale” was still in the yard from the last time it was listed—but from an early morning email from the real estate company.

“Listings Back on the Market,” the email read, and Paula was stunned to see that very home right underneath the title. She immediately called the real estate agent.

“I just got your email,” she exclaimed. “It’s back on the market??”

“It is,” the agent responded. “We were just notified this morning. I was going to call you shortly, but wasn’t sure if you’d be up this early.”

The agent quickly logged into the DeltaNet, found Paula’s profile and scheduled a showing with her—for that night. Paula showed up early, saw what she wanted to see—mainly that there were no significant issues and that her husband approved—and made an offer on the spot.

“I don’t want to lose this one again,” she said, standing in the home’s kitchen with the agent.

And she might have, had it not been for the notification email. Paula received it, but she didn’t understand how it got to her. She didn’t realize how bad the agent felt for her. She didn’t see when the agent set up her online profile. She wasn’t aware that the agent customized it to specifically follow that house and others like it in the area, and notify Paula if it or others became available.

Paula didn’t know much about the process that brought the home of her dreams back to her. To her, it felt like fate—it all worked out somehow, and it all felt out of her hands in the meantime.

But the agent knew. And Paula had her dream house as a result.

Contact Delta Media Group at 866-233-9833 to find out how you can more efficiently help your customers fulfill their dreams.

Friday, January 13, 2012

Replacing real estate apprehension with insight

At the time Tim bought his last house, he had no insight to what was going on in the market.

He knew real estate was supposed to be a good investment because the newspapers reported as much.

He knew he could get a loan with nothing down because his friend did.

He knew his real estate agent at the time could help him buy any house on the market because she told him so.

Tim didn’t know much about real estate at all, which scares him today. He wants to sell his current house, wants to know he won’t lose his butt on the transaction, wants to find a nicer house, and wants to know his investment won’t get him in trouble a few years down the road, like his current house did over the past few years.

Tim has found this difficult, though. The newspapers are only reporting negative news. He keeps hearing about foreclosures on TV. And his real estate agent, who he thought he could trust, never contacted him again after his last purchase. In fact, when Tim called her brokerage he discovered she had left the real estate industry altogether.

You can’t blame Tim for having a negative taste in his mouth toward real estate. You can’t fault him for being tainted by those in the industry who might have oversold on false expectations just five years earlier, but were nowhere to be found when Tim faced real problems.

So Tim ventures again into a sea that now seems even more vast and mysterious than it did the first time Tim navigated it. He needs someone to help advise him, and he’s going to make darn sure he vets that person’s expertise a lot more than he did his prior agent’s.

Tim asks a real estate question on a handful of local brokerage websites. He doesn’t know what to expect, but wants to know a real person will actually respond to him, first and foremost.

“If and when someone does respond, I’m going to make sure they can answer my questions, instead of immediately trying to sell me something,” Tim thinks to himself.

He doesn’t have high hopes, which is why he’s surprised when his phone rings within a couple minutes of submitting his question.

“I’m Lori,” the voice on the other end of the phone says. “I wanted to thank you for visiting our website, and had an answer to your question, if you have a moment to speak.”

Tim is dumbfounded. He received auto-responder emails from most of the sites he submitted his question to, but had never received a call back so quickly on something he inquired about. In fact, Tim’s last experience with a company was waiting on hold with his cell phone provider for 18 minutes. He finally hung up.

Lori answers Tim’s questions, which concerned the neighborhood he currently lives in, and what he might be able to sell his house for.

“Why don’t I set you up with an account on my website?” Lori asks. “That way you’ll get a weekly email detailing your neighborhood report.”

The next day, Tim finds a market report in his inbox. It shows other listings on the market that are similar to his own. Tim sees those for sale, those pending a sale and those that recently sold. He sees their address, square footage, number of bedrooms and bathrooms, the year they were built, list price and list date. For those that have sold, he sees their closing price and date, as well as the difference between what the seller originally asked and what the home sold for.

“This is pretty in-depth,” Tim thinks to himself, as he starts summing up where his house stacks against those he’s analyzing.

He looks at the report’s overview. It includes the total number of listings on the market in his neighborhood, both weekly and monthly. He sees the recent trends of what is happening around him, and where his transaction might fit in the process. Just then, another thought starts entering Tim’s mind.

“This is a better view of the market than I’ve gotten from the media. This can actually help me list my house, and when, and for how much. It’s far more in-depth than the info I got from my previous agent.”

Little does Tim know, Lori set the report up to be auto-generated. Tim will receive an updated report each week, and Lori can log into the DeltaNet to track Tim's interaction on her website.

Tim isn't so worried anymore. His collective apprehension is replaced by the reassurance his new insight provides him.

Contact Delta Media Group at 866-233-9833 for more information on how to arm your customers with the insight they need to use your brokerage to make their next transaction.

Tuesday, January 10, 2012

Navigating your New Year's resolutions

Did you buy that gym membership yet?

Are you eating healthier? Getting to bed earlier?

If you’re anything like most people, you’ve probably spent a portion of the past week thinking about your New Year’s resolutions.

If you’re anything like most real estate agents, many of those resolutions also have to do with improving your business.

“I want to do a better job following up with my clients.”

“I want to ask for more referrals.”

“I want to be more efficient in my business.”

“I want to grow my online presence and gain more business from the Web.”

Those are all lofty goals, and ones that you’d probably like to permanently apply to your daily business. But New Year’s provides a great reason to buckle down now, and holds you accountable to carry on with your resolutions throughout the year.

There are two tough parts to every New Year’s resolution. The first is how to start. The second is how to continue. And, as you’ve likely found, the more you delay it, the less likely you are of ever fulfilling the resolution you vowed to see through.

So you hop on your laptop. You look at your calendar, which is up to date on the DeltaNet. You have four events in the next week, including two listing presentations and a showing. There are a few opportunities for new business.

You check and see if you have any new leads that you haven’t processed yet. There’s one—you forgot about it, but your office manager mentioned it when you chatted with her on your drive home from that meeting. Another opportunity.

You glance at who has recently been active on your real estate website. Seven people. You check what they were looking at and ask yourself if you’ve recently sent any new listing information to them. You see that you have. Each has received a New Listing Notification email from you this week with listings for sale in the areas they’re looking for. Two of those emails even show listings in the area that just went back on the market. You view those listings and remind yourself to call them tomorrow and see if they have interest in any of them. Added to your “To-Do” list.

That has you thinking…isn’t one of your clients’ birthdays coming up? Or was it his anniversary? Oh yeah. Birthday. Tomorrow. And three other clients have birthdays next week. You’ll have to remember to shoot them an email. You go ahead and schedule that now. It’s been a couple years since you helped them buy their house, but maybe they have a friend or relative who’s starting to look.

Any new news from your brokerage? It looks like they scheduled an office training for next week. You add that to your calendar as well.

Five minutes and the work that used to take you hours is already finished for the day. Not only have you not left your laptop, but you haven’t even left the welcome screen of the new DeltaNet.

Follow-up? Ask about referrals? Efficiency? New business opportunities? Check, check, check and check.

As a matter of fact, you have enough time left over to add a few more New Year’s resolutions to your list.

Now about that gym membership…

Contact Delta Media Group at 866-233-9833 for more information on how to enhance your real estate business in 2012.

Monday, January 9, 2012

DeltaNet version 4 ready for launch on February 7th


The new DeltaNet is officially available for launch on Tuesday, February 7th. In preparation for the launch I'm creating some videos.  Here are just a few so far...

For agents the new DeltaNet...

  • Saves them time because it's more user friendly
  • Helps them stay engaged with customers through the new customer center and the automated customer relationship platform
  • Makes communication with customers easier through automated communication and easier to use tools
  • Let's them process leads faster through auto login and fewer clicks
  • Enables them to convert leads into relationships through the new email marketing platform and customer relationship platform

Check out these videos...















Tuesday, January 3, 2012

New DeltaNet Screen Recording

See what's in store for Delta customers in 2012...