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Thursday, February 23, 2012

Going Mobile in Your Business


The first time you touched your phone today you might have been hitting the snooze button. Shortly thereafter, you turned off your alarm.
It might not have been long before you used it to check your email. Or Facebook. Maybe you read the news, whether from an app or website. Perhaps you checked the weather. Or you might have skipped the daily events and instead responded to your Words with Friends game.
At that time you probably didn't think about what you might do with your cell phone tomorrow morning. You probably just assumed it would follow the daily ritual. You probably didn't think you might use it to check the status of a lead. You might not have expected to use it to see if you received a new lead overnight. Maybe you planned on checking Facebook to see if it was a special day for any of your clients, but you already saw on the DeltaNet that it was Bill's birthday.
Perhaps you didn't envision being able to quickly add new customers. And you just assumed you'd have to get to the office before you could update the description on that listing. But it’s early in the morning, you haven’t finished breakfast and you’ve already done all those things.
Your clients are followed up with. Your leads have been processed. Your listings updated.
And now, as you finish your cereal and leave your house, you can focus on prospecting. You can relax about the tedious work you used to spend what seemed like your entire morning doing, even when you had other plans. You can focus on real estate, and depend on technology to quickly and easily take care of the other matters of your job.
It’s been said that “today is the first day of the rest of your life.” Well, we’d like to think tomorrow will be the first morning of the rest of your real estate career. It will be the first morning you can take care of business before getting to your business. It will be the first morning you can follow your leads and stats without interrupting your day to do so.
Tomorrow morning is the first morning you can wake up and use the DeltaNet app, directly from your cell phone. The DeltaNet app is going live today. Tomorrow, it might start your work day.
Easy to use, the DeltaNet app allows you to access most customer related facets of the DeltaNet, all within an app, all from your mobile phone. You can access your website on the go. You can respond to your leads from the grocery store. You can add a new customer you ran into while at dinner. And your entire business will stay with you, accessible at your finger tips, for as long as your mobile phone does.
Stop feeling like you’re married to your job. Check in on it, then put it back in your pocket and carry on with your day. It will be there the next time you need to check in.
Contact Delta Media Group for more information on how to take your real estate business mobile.

Tuesday, February 21, 2012

System Updates for Last Week and Major Mobile Release for DeltaNet 4.0 Information


Here is a copy of an email I just sent out to Administrators. These are the major changes from this past week to the system.

Everyone,

We've made a few system changes this past week as noted below.

Major Mobile Update for DeltaNet 4.0

At the end of this week we are releasing a new mobile version of the new DeltaNet 4.0. This update will be available to ALL agents that are using the new DeltaNet. With the previous version of the DeltaNet only agents on the upgrade had access to a mobile optimized version. So, this is really good news for ALL agents.

So, here is what the agents will be able to do:
Quickly Add Customers - Agents will be able to easily add cusotmers on the go. This includes the ability to easily setup new listing emails.
Process Leads - Agents can process leads!
Accept Broadcast Leads - Agents can accept broadcast customers!
View Customer Contact Information - Agents have access to their directory of customers in the DeltaNet anywhere they are from their mobile device.

This new mobile DeltaNet will work on iPhone and Android phones. Screen shots are below. I'm sure you'll have questions and we will share more information at the end of the week when we launch this! Also, keep in mind that these screen shots are taken from a test account with "junk" data so the names and data will be very odd :)

       

Pinterest, Pinterest, Pinterest...

So you've probably heard about Pinterest (http://www.pinterest.com). I'm pleased to announce that we've added in support on our sites for pinning photos onto pinterest. You'll notice that on some property detail pages we've added the Pin It button.
Pinterest Button

We're Doing More Social for Your Agents

Social IconsWe're integrating more social media for your agents to the system and we've added social media links to all new listing emails. The way this works is if the agents have their social media information entered in the DeltaNet then we automatically add these icons to the emails that are going out.

Notice the Facebook, Google+, LinkedIn, Twitter, and YouTube icons at the bottom of the image to the right. Each icon shows, provided the agent has the information for each appropriate social network entered.

DeltaNet 4.0 Agent Welcome Message is Back!

We've added the ability to do an agent welcome message back into the DeltaNet. If you had the welcome message in place on the previous DeltaNet you will need to go in and activate the message. There is a checkbox ("Show in Agent Dashboard") on the page where you edit the welcome message within the DeltaNet. If you aren't sure where this is please contact our customer service department and they can help you with it.

More Competing Properties Are Showing

We've received questions on how we are matching up "Competing Properties" on the reports that go out such as Seller Reports. As I saw examples of properties that had no matching competing properties it became clear that in some cases we weren't looking at the right criteria. So, we have dropped looking at the number of bedrooms and the number of bathrooms. In many cases, there would be a home with 4 bedrooms where all the other homes have 2. And even though the homes were similar in price and size we would not include them because they were so different in terms of the number of bedrooms or bathrooms.

So, the criteria we are checking on now for competing properties are: Price within 30%; Square Feet within 15%; Same City, State, and Zip Code; Same Property Category.

Better Back-Tracking Ability for Closed Lead Sources

We've updated the Customer Contact Profile Sheet on the Admin Side of the DeltaNet to now provide more information on customers and which agents they have worked with. Companies that are tracking back where each transaction originated have found it useful to know if agents have shared leads in the system with other agents.

Let me give you a scenareo where this may be useful: Agent X closed a transaction. You can see the customer in the system but the customer is assigned to Agent Y with a fee (because the brokerage generated the lead). However, lets say that Agent Y shared the customer with Agent X. In this specific scenareo we have made it much easier to see this "history". See the screen shot below.

As always, if you have questions please contact our customer service department at support@deltagroup.com.

Sincerely,
Mike Minard
President
Delta Media Group, Inc.
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Friday, February 17, 2012

System changes week of February 5th, 2012


I sent out an email update last week on some various changes we made to our system. Here is a copy of that email. If you would like to get on the email list please email support@deltagroup.com and let them know you would like added to the weekly update email list.



Everyone,

Hopefully you've had a good week! In this email I'm outlining a few system changes that we've made in the past week. As always, if you have any questions please email support@deltagroup.com and the team will help you.

The Best New Listing Notification Email System Got Better

We've updated the format of the New Listing Notification Emails. The subject of the emails has been updated to be in the format of [Company/Agent Name] listing updates for mm/dd/yyyy: x new, y open houses, z back on market, a sales(s) pending, b sales(s). Here is a good example from an email I just got a couple days ago: Donna Aber listing updates for 2/8/2012: 6 new, 9 open houses, 1 update, 1 sale pending. As always, the agents can override this default subject format if they choose under the preferences section of the DeltaNet.

Blogging Updates that Make Sense for ALL Agents

We've posted an update to our blogging system that makes our integrated blog system work more like popular blogging systems such as Blogger. We've removed the Title section so we now have a Subject and the Blog Post itself. We've also re-arranged some things on the public side to clean-up the format some and make it look cleaner. This feature has been very popular and is available to all companies and all agents that are on the upgraded and standard systems. Agents can access the blog features under the Marketing Tab. Administrators can access this feature for their company under the Admin Side under the Marketing Tab as well. If you aren't using this feature you really should consider doing so unless you have a specific SEO strategy for not using an integrated blog.

Easily Add Customers While Doing an Email Blast in DeltaNet 4.0

For customers using the new DeltaNet 4.0 we've updated the email blast feature in the Customer Center. We've added the ability to quickly add customers and the ability to easily add attachments. A "hidden" feature is the ability to also drag and drop attachments to the email blast. Did I mention that I'm sending these updates out with this tool now ;)

Agents Can Easily Email All Customers now in DeltaNet 4.0

Another feature we've just added to the new email blast feature in the Customer Center is the ability to email all customers. We're trying to make it very easy for your agents to communicate with their customers!

Agents Can Personalize Email Blasts Easily in DeltaNet 4.0

One last feature added in the past week on the email blast feature in the Customer Center is the ability to personalize email blasts that are going out to all customers. We've added a button in the toolbar that is titled "var" where agents can insert Customer Database variables. So far we have added "Client Full Name" and "Client First Name". This works just like a mail-merge. If these variables are used we will address each email recipient with their appropriate name in the email that the agent sends out.

YouTube Video Control for Agents

Videos are really big and agents are adding more and more videos. With these videos it is becoming necessary for us to add some options to allow the agents to filter out other agent videos from properties that are displayed on the agent sites. We've given agents the ability to hide videos uploaded by other agents. We've heard of some agents that didn't want branded videos from other agents showing on their site so we added this control. Agents can access this under Listing Display controls of the Website section.

More Reporting to Administrators

We've updated the Agent Roster Report and added an option that will allow administrators to see which agents have been removed from the lead broadcast list. This helps Administrators quickly see what agents are in the broadcast pool and which ones are not.

Better HTML Editor

First, let me apologize for not pre-announcing this feature release. I'm sorry! With that said, it was necessary to push out an immediate update to the HTML Editor within our system. The editor we were using starting showing errors with the latest Internet Explorer updates and the editor is no longer supported. We were planning a move to this new edit but, we had to rush the release out.

The new HTML edit is the same editor that Facebook, Apple, Joomla, Wordpress, Microsoft, etc. use. It's good and it produces really good, clean HTML code. We're excited about it.

Also, we have an updated HTML Editor Manual that we've created that we will have live by Monday within the DeltaNet.

Agents Can Hide Office Name on Their Sites Now

We've added the ability for agents to hide the office name from their sites. By default, we show the office name that the agent is in on their websites. Some agents have requested that we hide their office name for various reasons. The ability to disable this is on the last step of customizing the website. There is a checkbox for "Show office name on website". Our default is checked.


Sincerely,
Mike Minard
President
Delta Media Group, Inc.
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FInding feasibility in the foreclosure fiasco

More real estate news this week.

Foreclosures could increase in 2012. In fact, some sources say they could hit an all-time high. And as we know, with news these days comes questions. Especially when that news concerns the economy.

You find yourself sitting in your office, yet again, pondering the possibilities. This has gotten old over the past four or five years, depending on which market you’re in.

What would an increase in foreclosures do to the housing market? How would home prices be impacted? How will home buyers and sellers respond? Would an increase in foreclosed homes prompt more home sales or fewer?

While such questions burn in your mind, your buyers and sellers are, for the most part, clueless. They can’t easily find foreclosed homes. Foreclosure websites often don’t display all foreclosed listings, and many require a registration just to search. And what about short sales?

More than 8 million people used Google to search for foreclosed homes in January. That was only using the top dozen search phrases, and only on Google. That number doesn’t include searches for state, city and township foreclosures, detailed searches for foreclosures, foreclosure searches on real estate websites, or foreclosure searches on Bing, Yahoo or AOL.

Let this number sink in for a moment: Eight million searches in one month. If each search were a lead, that would be enough to give eight foreclosure leads per month to each REALTOR in the nation, and that’s before looking at all the other tens of thousands of ways people searched for homes.

And therein lies the problem. Your real estate company can’t receive any of those leads because you don’t have foreclosure listings. And that’s assuming you have good enough search engine optimization to show up high in Google rankings for other property searches.

Well, you didn’t have foreclosure listings. But now you can, so long as your MLS has a data feed for it. That is, if you’re using Delta Media Group.

The data feed means your real estate website will automatically show all area foreclosures, updated daily. Visitors can use your website to search all listings or only foreclosures. Visitors can also distinguish between short sale and foreclosure listings, in order to better differentiate what kind of purchasing process they may face.

And those searching for foreclosures shouldn’t even have to go to your website to find them. With Delta Media Group’s search engine optimization services, they can find your website and its foreclosed listings when searching on Google, so you can start bringing your brokerage a share of that eight-million piece pie.

Visitor takes to Google to search foreclosed homes in their region. He finds your website. He searches foreclosed homes on it. He submits a request for more information. Your site automatically distributes the request to eligible agents, one of which contacts the visitor within minutes. The visitor gets the information he desires and your agent signs him up to automatically receive detailed market updates of other foreclosed and for-sale homes in the region he’s searching. This all happens within minutes.

Doesn’t that process seem a heck of a lot easier than trying to make sense of the foreclosure implications you heard about on the news today?

Contact Delta Media Group for more information on how to display foreclosed homes on your real estate website, and how to improve your real estate search engine optimization.

Friday, February 10, 2012

The new-age marketing of real estate market news

The news in real estate can be pretty confusing for you, let alone your buyers.

Just yesterday, news broke of a federal mortgage settlement plan.

“How will that affect those currently interested in buying or selling,” you thought to yourself while watching the news.

It’s a valid question. With the government stepping into the real estate market in different ways, it’s bound to affect your business.

“I need to communicate this message,” you think, knowing the trends you’re seeing in the local market is of the utmost importance.

In the past you had little control over the news. What was said or written was said or written. Real estate ultimately operated at the hands of the local and national news, and you were essentially helpless in that plight. Many other agents have fallen victim to this way of doing things. They wait for the phone to ring and play fire control anytime a negative story on the economy hits. They aren’t sure how to communicate their side until they get that phone call from an already worried customer.

But not you. You have technology at your side. So you take to your blog, which you set up through your Delta Media Group agent website. You begin typing away, explaining what the government is looking to do and what it means to the local market. You explain the amount of foreclosed homes, how long the average home stays on the market and how much inventory your market currently has. You compare that to past markets, and prior “roller coaster” real estate trends. The market hasn’t always been stable. It hasn’t always been bad or good. It has always been consistently inconsistent, and good times often follow bad, and sometimes vice versa.

The current trend is just that—a trend. It’s not expected to last forever, and the homes that have quickly gone down in value should come back up, just like the homes that quickly went up in value have come down. There are many markets where the roller coaster has higher hills and steeper falls. You explain that these often make the headlines, but rarely represent your market and its exact trends. Each market it unique, and yours has its own nuances.

You explain the market, in your brief manifesto, and push to publish. “I need to share this story now,” you think. And you go about doing so. You post a link it to your Facebook account. You tweet it on Twitter. Your blog subscribers already received it, but your other customers haven’t. You email it to them via an email blast you quickly set up in the DeltaNet. You just as quickly post a link on your website home page.

In a short amount of time, your story about your market has legs. Those who were curious can see how the news relates, not from a national level but close to home, directly from someone who works in it daily and knows the market they live in.

With any luck, your Twitter followers retweet it. Your Facebook fans like it, share it and comment on it. Their fans and followers see what they’re doing, and others begin going to your blog, which is linked to your website via the DeltaNet, and reading the news you spread.

Pretty confusing indeed. But now your story is out. Your customers thank you for it. You were proactive in your communications rather than reactive, waiting to field the phone calls of worried and dissenting real estate clients alike. New people were even exposed to your message, shared with them by some of your clients who spread the news you posted.

“Thank you,” one of them writes to you on Facebook. “I’ve seen this discussed quite a bit on CNN, but I haven’t seen anyone talk about how that affects our neighborhood. I’m glad to see what’s really going on and how it relates to me.”

You quickly had your say, and you didn’t have to stand on a park bench with a megaphone to say it. Besides, you didn’t want to step on that vinyl advertisement of another agent who might not have had the means to spread the news so quickly...

Monday, February 6, 2012

My, how far real estate technology has come...

There’s a good chance you don’t remember the last time you couldn’t run an errand because you were waiting for a phone call.

Think back for a moment.

You were trying to schedule a check-up at the doctor’s office. You knew if you waited to speak with them for another day, your appointment could be pushed back another week. You really needed to run to the store to return that videotape so you could get home and start dinner, but you just needed to get that phone call first.

Isn’t it amazing how far things have come?

Now that call will reach you on your cell phone. All you’ll have to do is pull it out of your pocket or purse. When you schedule that appointment, you can immediately add it to the calendar on your phone, which will remind you the day before that it’s coming, and what time you scheduled it for. And all this can be done before you have the chance to put that Blu-ray in the RedBox return slot.

On the other hand, maybe things haven’t changed so much. You still work out of a real estate office. You still drive to that office. You may communicate with your clients through email and social networks, but you still speak with them on the phone—often at your desk in your cubicle where the phone wire ties you to the wall, just as it always has.

Now you use the computer for business. You can get on the Internet, find homes and easily tell your clients about them without filing through mounds of papers. Now your clients reach you online, even if you have never met them before. Now you take your business logs home with you.

You walk in your house, get on the Internet, log into the DeltaNet and your entire real estate business is in front of you. All your clients, all your communications with them, what they’re interested in, when you need to follow up with them, how you last followed up with them and even their birthdays and anniversaries are all there on your screen. That made things easy.

You can follow up with them there, remind yourself to do so at a particular time tomorrow, or just see the communications you’ve had with them automatically, since the DeltaNet has profiled them for you and automatically sent them follow-up information from you, all relating to their real estate inquiries.

How much easier was it to work from home after you attained that technology? How much more secure did you feel knowing it was all there, with you at all times, and all you had to do was log into the Internet to access it? No more forgetting. No more apologizing for not following up. And don’t even scoff if you lose your notepad. Heck, even if your computer stopped working a new one will hook back into the Internet, right where you left off. No more getting sick and not being able to take care of that one client you needed to touch base with that day, only to find out a day later that he was taken care of because he spoke with another agent already.

Now envision that technology, and how much easier it made your life. Envision how much more difficult it was before you had access to it. Envision that period before you had a cell phone, and how much different it was then; how unbearable that would seem to you now.

Now envision that same cell phone with all the information and capabilities the DeltaNet has provided your business by computer.

Hold that thought for a few more business days...

Thursday, February 2, 2012

WARDLEY REAL ESTATE LAUNCHES NEW WEBSITE, LEAD MANAGEMENT SYSTEM


Wardley Real Estate, formerly Coldwell Banker Wardley, launched a new state-of-the-art real estate website and lead management system this week, powered by Delta Media Group.

The website, found online at www.wardleyre.com, features the most intuitive property search features in the Las Vegas region. The home page’s Quick Search Auto-Complete search tab automatically suggests real estate areas while visitors are searching for them.


As a user begins typing in the home page property search box, the site automatically suggests all cities, subdivisions, areas and street names with similar names. Each is displayed as a link below the search box, and shows the number of units for sale per search result.

WardleyRE.com also features Delta Media Group’s Atlas Search interactive search map. Powered by Google Maps, Atlas Search allows visitors to search for properties by map, and click on each to view a pop-up window with brief property details, and a link to the listing detail page.

Website visitors can easily request a showing or a ask a question about any property on the website, or create a My Home Finder account and sign up for emails of new listings, listings back on the market, sold listings, and other area real estate information. Visitors can also quickly find properties by mobile phone with the WardleyRE.com mobile website.

“Wardley Real Estate’s new website was built from the ground up with the brokerage in mind,” Delta Media Group President Mike Minard said. “Delta Media Group has worked with Wardley Real Estate for several years, and we’re happy to have worked with them to launch the future of their Web business.”

The WardleyRE.com website works seamlessly with the DeltaNet, Delta Media Group’s renowned real estate lead management and CRM system. The DeltaNet automatically routes leads instantly to qualifying agents, which rapidly improves their response time to customers. It also allows agents to follow up with clients via the automated CRM drip marketing system, Seller Reports, eCards and several additional communication tools.

Delta Media Group recently introduced a new version of the DeltaNet, which features a customizable home screen so agents can quickly access new leads, customer activity, their to-do list, calendar and more upon log-in. The new DeltaNet also gives agents and administrators a cleaner layout with drop-down navigation tabs, quick search auto-complete, and several additional new features.



About Wardley Real Estate:
Wardley Real Estate is headquartered in Henderson, Nevada and is a member of Leading Real Estate Companies of the World™.  Wardley Real Estate has more than 200 real estate agents serving the Las Vegas region, and has offices in Henderson and Las Vegas. Visit www.wardleyre.comfor more information.

About Delta Media Group:
Canton, Ohio-based Delta Media Group is a national real estate technology developer. Serving more than 32,000 broker and agent real estate professionals, Delta Media Group builds one of the most profitable tools for major brokers in the real estate industry. Delta Media Group has been in business since 1994 and works with independent and franchise brokerages across the country. Delta Media Group specializes in real estate websites, real estate lead management, mobile web applications and IDX property search feeds. With new QR Code sign and Lead Generation products, Delta Media Group is a leader in real estate technology and web convergence. Delta Media Group is a preferred vendor Associate of Leading Real Estate Solutions™, and builds the real estate and lead management systems of several LeadingRE brokerages. Visit www.DeltaGroup.com for more info. 

WARDLEY REAL ESTATE LAUNCHES NEW WEBSITE, LEAD MANAGEMENT SYSTEM


Wardley Real Estate, formerly Coldwell Banker Wardley, launched a new state-of-the-art real estate website and lead management system this week, powered by Delta Media Group.

The website, found online at www.wardleyre.com, features the most intuitive property search features in the Las Vegas region. The home page’s Quick Search Auto-Complete search tab automatically suggests real estate areas while visitors are searching for them.


As a user begins typing in the home page property search box, the site automatically suggests all cities, subdivisions, areas and street names with similar names. Each is displayed as a link below the search box, and shows the number of units for sale per search result.

WardleyRE.com also features Delta Media Group’s Atlas Search interactive search map. Powered by Google Maps, Atlas Search allows visitors to search for properties by map, and click on each to view a pop-up window with brief property details, and a link to the listing detail page.

Website visitors can easily request a showing or a ask a question about any property on the website, or create a My Home Finder account and sign up for emails of new listings, listings back on the market, sold listings, and other area real estate information. Visitors can also quickly find properties by mobile phone with the WardleyRE.com mobile website.

“Wardley Real Estate’s new website was built from the ground up with the brokerage in mind,” Delta Media Group President Mike Minard said. “Delta Media Group has worked with Wardley Real Estate for several years, and we’re happy to have worked with them to launch the future of their Web business.”

The WardleyRE.com website works seamlessly with the DeltaNet, Delta Media Group’s renowned real estate lead management and CRM system. The DeltaNet automatically routes leads instantly to qualifying agents, which rapidly improves their response time to customers. It also allows agents to follow up with clients via the automated CRM drip marketing system, Seller Reports, eCards and several additional communication tools.

Delta Media Group recently introduced a new version of the DeltaNet, which features a customizable home screen so agents can quickly access new leads, customer activity, their to-do list, calendar and more upon log-in. The new DeltaNet also gives agents and administrators a cleaner layout with drop-down navigation tabs, quick search auto-complete, and several additional new features.



About Wardley Real Estate:
Wardley Real Estate is headquartered in Henderson, Nevada and is a member of Leading Real Estate Companies of the World™.  Wardley Real Estate has more than 200 real estate agents serving the Las Vegas region, and has offices in Henderson and Las Vegas. Visit www.wardleyre.comfor more information.

About Delta Media Group:
Canton, Ohio-based Delta Media Group is a national real estate technology developer. Serving more than 32,000 broker and agent real estate professionals, Delta Media Group builds one of the most profitable tools for major brokers in the real estate industry. Delta Media Group has been in business since 1994 and works with independent and franchise brokerages across the country. Delta Media Group specializes in real estate websites, real estate lead management, mobile web applications and IDX property search feeds. With new QR Code sign and Lead Generation products, Delta Media Group is a leader in real estate technology and web convergence. Delta Media Group is a preferred vendor Associate of Leading Real Estate Solutions™, and builds the real estate and lead management systems of several LeadingRE brokerages. Visit www.DeltaGroup.com for more info.