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Friday, February 17, 2012

FInding feasibility in the foreclosure fiasco

More real estate news this week.

Foreclosures could increase in 2012. In fact, some sources say they could hit an all-time high. And as we know, with news these days comes questions. Especially when that news concerns the economy.

You find yourself sitting in your office, yet again, pondering the possibilities. This has gotten old over the past four or five years, depending on which market you’re in.

What would an increase in foreclosures do to the housing market? How would home prices be impacted? How will home buyers and sellers respond? Would an increase in foreclosed homes prompt more home sales or fewer?

While such questions burn in your mind, your buyers and sellers are, for the most part, clueless. They can’t easily find foreclosed homes. Foreclosure websites often don’t display all foreclosed listings, and many require a registration just to search. And what about short sales?

More than 8 million people used Google to search for foreclosed homes in January. That was only using the top dozen search phrases, and only on Google. That number doesn’t include searches for state, city and township foreclosures, detailed searches for foreclosures, foreclosure searches on real estate websites, or foreclosure searches on Bing, Yahoo or AOL.

Let this number sink in for a moment: Eight million searches in one month. If each search were a lead, that would be enough to give eight foreclosure leads per month to each REALTOR in the nation, and that’s before looking at all the other tens of thousands of ways people searched for homes.

And therein lies the problem. Your real estate company can’t receive any of those leads because you don’t have foreclosure listings. And that’s assuming you have good enough search engine optimization to show up high in Google rankings for other property searches.

Well, you didn’t have foreclosure listings. But now you can, so long as your MLS has a data feed for it. That is, if you’re using Delta Media Group.

The data feed means your real estate website will automatically show all area foreclosures, updated daily. Visitors can use your website to search all listings or only foreclosures. Visitors can also distinguish between short sale and foreclosure listings, in order to better differentiate what kind of purchasing process they may face.

And those searching for foreclosures shouldn’t even have to go to your website to find them. With Delta Media Group’s search engine optimization services, they can find your website and its foreclosed listings when searching on Google, so you can start bringing your brokerage a share of that eight-million piece pie.

Visitor takes to Google to search foreclosed homes in their region. He finds your website. He searches foreclosed homes on it. He submits a request for more information. Your site automatically distributes the request to eligible agents, one of which contacts the visitor within minutes. The visitor gets the information he desires and your agent signs him up to automatically receive detailed market updates of other foreclosed and for-sale homes in the region he’s searching. This all happens within minutes.

Doesn’t that process seem a heck of a lot easier than trying to make sense of the foreclosure implications you heard about on the news today?

Contact Delta Media Group for more information on how to display foreclosed homes on your real estate website, and how to improve your real estate search engine optimization.
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