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Delta Media Group Blog

Friday, March 30, 2012

Consolidating your property search history

Your search history can take quite the path.

You started out by looking in one place. You went to another. Pretty soon, you don’t recall what you started searching for, or how to get back there.

A house is a house, right? Unless it’s your house. And you want your house to be perfect.

The problem is, “perfect” has taken quite a few shapes in your eyes recently. A ranch seemed like a "perfect" idea. Then you fell in love with the two-story Colonial that you visited. But the deck on that newer house would be great for entertaining guests.

So many houses. So many decisions. And only one you.

You have trouble tracking them all, anymore. You thought you knew exactly what you wanted, but that was before you knew exactly what was out there.

And while some houses sold before you could make a decision, others are priced better for your current state. Will you give up that kitchen to save 10 percent? Could you possibly remodel the house you visited last week, or add a deck to the one you spotted online this morning?

And let’s not forget location. The house you liked best is in the town you liked least. The street you fell in love with has nothing for sale, now that you missed out on the house you felt might have been a little overpriced.

You get home from work, frustrated in the search process, and you’re trying to make sense of it all. You don’t know how best to organize your search list…and that’s when you find one organized for you.

You open your email, sent this morning from your agent. It looks different. In the middle of the email are all the houses that were previously emailed to you—those that matched the specifications you were looking for. Eight of the 14 you had interest in. Five of the eight you went through. Most are still on the market. A couple are not—their sales are pending. Two have had price changes. There’s a new home for sale at the top of the email. You’re interested, and you click the link in the email to schedule a showing with your agent.

This is what you’ve been searching for, during your process of searching for what you’re searching for. And you begin wondering how you found it, because you can’t see behind the scenes.

Your agent thought you might like it. It’s part of the reason she uses the DeltaNet. The best part is, the property notification email was automatically created for her. She didn’t even have to send it. It’s part of the email notification system she has built into her real estate website. This particular email is a new format, which Delta Media Group recently released. You’re reaping the rewards.

Contact Delta Media Group for information on how you can start providing your clients with the tools that will help them find their next home.

Tuesday, March 27, 2012

Century 21 John Anthony Agency Launches New Site

Century 21 John Anthony Agency launched a new website through Delta Media Group yesterday. Century 21 John Anthony is located in Northern Middlesex County, NJ and has agents that are native to China, India, Indonesia, Italy, Korea, Philippines, Thailand and Vietnam. Check out their new site at http://www.century21johnanthony.com.




Century 21 John Anthony Agency Launches New Site

Century 21 John Anthony Agency launched a new website through Delta Media Group yesterday. Century 21 John Anthony is located in Northern Middlesex County, NJ and has agents that are native to China, India, Indonesia, Italy, Korea, Philippines, Thailand and Vietnam. Check out their new site at http://www.century21johnanthony.com.




Friday, March 23, 2012

Warmer weather gone, spring marketing sprouts

The weather has warmed and Spring is in the air.

Snow has largely melted, and you’re starting to think winter might officially be over.

The park benches are cleared, and people are back at the parks. Maybe it’s time to put an advertisement on one.

Yards have no snow, and would look pretty good with that “For Sale” sign out front, alongside the new tulips.

People are driving down the road with their windows open and tops down. They might see your billboard even more clearly.

And won’t it be nice when future customers come across your advertisement while reading their newspapers on their patios with a fresh cup of coffee?

For some reason, those ideas just don’t excite you like they used to. Maybe it’s because you’ve seen their gradual decline in effectiveness. Maybe you’re realizing the country has officially taken its turn toward new media.

Billboards have gone digital. Yard signs have QR codes. Newspapers have been replaced with tablets and smart phones. And park benches? Well, they’re used for sitting again…

The warm weather has you excited, but for a different reason. You know people will be looking at new homes and new opportunities, but you also realize they’ll be looking in a different fashion than they have in the past.

A recent study came out that addressed these exact points. Among other stats, it stated:
  • 85 percent of customers expect businesses to be active in social media.
  • 80 percent of businesses are not passionate; do not show they’re human.
  • Businesses that blog get 55 percent more Web visitors and 67 percent more leads.
  • eMarketing gets a 20-30 percent response rate, vs. an average 1-2 percent response rate from email marketing.
  • 30 percent of customer questions and compliments get no reply.
  • 77 percent of customers read brand posts, but don’t comment.
  • 68 percent of email subscribers and Twitter followers are likely to buy.
  • 51 percent of Facebook fans are likely to buy.

What’s missing from those stats? The amazing rates of return on billboards, park benches, newspapers and yard sign marketing. Because none of those mediums any longer produce much return on investment, despite many costing even more than they did in the past.

If you’re not yet convinced, we'll point you in the right direction: Internet marketing is the future of marketing. Web analytics is the future of data analysis. Social is the future of networking.

The only debate about any of those points is whether they’re not really in the future, but already existing and effective right now. And, for the most part, they are. Regardless, if your brokerage is not yet embracing them, you risk already being behind.

Make sure you have a real estate website that can cater to the type of Internet marketing, social media, and Web statistics you need to best enhance your business. For more information, contact Delta Media Group.

Jersey Atlantic Realty Launches New Website

Jersey Atlantic Realty, specializing in Atlantic City real estate launched their new website with Delta Media Group last week. Their new site can be found at http://www.jerseyatlanticrealty.com.


Jersey Atlantic Realty Launches New Website

Jersey Atlantic Realty, specializing in Atlantic City real estate launched their new website with Delta Media Group last week. Their new site can be found at http://www.jerseyatlanticrealty.com.


Weichert Realtors® First Tier Launches New Website with Delta Media Group

Weichert Realtors® First Tier from Columbia Missouri launched their new website with Delta Media Group today. The new website, located at WeichertFT.com features the latest tools that Delta has to offer. Check out their new site at http://www.weichertft.com.


Weichert Realtors® First Tier Launches New Website with Delta Media Group

Weichert Realtors® First Tier from Columbia Missouri launched their new website with Delta Media Group today. The new website, located at WeichertFT.com features the latest tools that Delta has to offer. Check out their new site at http://www.weichertft.com.


Friday, March 16, 2012

Minimizing the "Madness" in your March

The games are on and you’re still in the office.

Well, you WERE in the office, but you’re starting to—“cough!”—feel that cold coming on.

“I’m heading out,” you tell your broker, and she nods in agreement with a smirk like she doesn’t exactly believe your influenza efforts, because she’s heard the same from a half-dozen other agents this week.

You’re on your way home, the radio’s blaring the game, and you’re hot in anticipation of your three-day weekend on the couch, where you’ll indulge in endless basketball and about as much food.

Your brackets are sure to kick butt, your friends are on speed-dial in an effort to streamline bragging and you’re already thinking of what you’re going to do with that $250 you’re certain to win because you’re the only one to take that #12-seed to the Elite Eight. Your foolish friends didn’t see what you did—that their shooting matches up well against the major conference team that you think is a little overrated.

You pull into your driveway, ready to make the mad dash through the door, straight to the TV. Anything that comes between you and that couch might just receive your best running back impression and, blockers or not, you’re certain you’re scoring on this carry.

It’s just then that you remember that little bug that has been in your ear all morning. It’s not the one you pretended had infiltrated your immune system, but the one that kept reminding you there actually was something you needed to do today. You ignored it because you were too caught up with your pre-calculated cough and quick cruise home.

But now it’s clear. You had a REALLY important call you had to make. It was with the buyer who told you to touch base this week. He was prepared to finally make an offer on that house, but needed to speak with his wife this week upon returning to town. He thought he might be able to talk her into it, and you were on the top list of about a dozen real estate agents he had spoken with. He wasn’t overly impressed with a few of the others, who didn’t get back with him when he had previously asked. You’re now on the verge of being added to that list.

You had planned on watching one game on your TV, streaming another on your laptop and a third on your smartphone. The third option will be paused for a moment. You grab your smartphone on the way through the door. By the time you’ve juked and weaved your way to the couch, you’re logged into the new mobile DeltaNet app. You find the client and his contact information, and you glance at your notes on him.

Today, indeed, you were supposed to make the call. No problem. You hit his phone number, your phone connects it, and you’re speaking with him by the time you’re able to turn on and mute your TV. You’re watching the game, having the conversation, and business and basketball—in all its March glory—are simultaneously tackled by the smart athlete you’ve become over the past five minutes.

As you get off the phone, you update your notes on his profile. They’ll be there for you next week, when you make it back to the office once this “cold” is cleared, and inevitably forget everything going through your mind except how awesome that last shot was, and your friend’s reaction when you hit him with the expected “I-told-you-so!” call that he is most certainly anticipating from you.

You’ve discovered the balance between business and pleasure, and your business and bracket alike are prospering because of your wit.

Next year, your co-workers will be begging you to give them some insight on the bracket. You’ll start by telling them about the DeltaNet.

Contact Delta Media Group for more information on how to take your business mobile, and start streamlining your life.

Friday, March 9, 2012

Just how important IS technology in Real Estate?

Does spending more money on real estate technology help you make more?

Does making more money help you spend more on real estate technology?

The question might be the industry’s chicken-and-egg. It’s tough to tell which caused the other, and if you polled 10 different people, you might get five to answer each way.

Trying to assume conclusions out of the statistics might be irresponsible. But the stats show what the stats show, and the stats show real estate agents who invest more in marketing and technology make more money.

This, according to a new survey InmanNext conducted that compared top-earning real estate agents (those who take in $100,000 or more per year) to agents earning between $30,000 and $50,000.

Nearly 1,400 real estate agents responded—enough to reduce the study’s margin of error to a small percentage.

Here’s a few things the study showed:
  • High-income earners “reported spending more on marketing and technology.”
  • High-income agents “cited technology and support as the main reason they would leave” their brokerage within a year.
  • Agents making $200,000 or more per year listed Web search as very important to their business, while others listed it as being of low importance.
The study showed high-income agents are also more active online.

“About 39 percent of respondents in the $30,000 to $50,000 income range reported updating their website or blog once a month,” it read. “Less than a third updated their site more than a few times a month compared to nearly half of respondents in the $100,000-or-more income range who updated their site at least a few times a week.”

The same applies for social networks.

“High-income agents tend to cultivate their social media channels more than middle-income agents. While 96 percent of respondents in both income ranges said they belonged to Facebook, just over two-thirds of middle-income respondents reported having between 500 or fewer friends on Facebook, compared with nearly half of high-income agents reporting 500 or more friends on Facebook.

“Among those making $200,000 or more, more than a third reported having more than 1,000 friends on Facebook.”

High-income agents are also more likely to have a Facebook account, Twitter account and YouTube page.

As noted, the cause and effect of this poll isn’t defined. But high-income agents appear to embrace technology, search engine optimization and social media more than others, and actually view it as a reason to consider staying or leaving their brokerage.

A lot can be said for real estate technology, but it starts and ends with how it might help your business succeed, whether you’re an agent or brokerage. We think we might be able to help in that department.

Contact Delta Media Group for more information on how improve your business through new real estate technology, Search Engine Optimization, Social Media incorporation and mobile.

Friday, March 2, 2012

Delta Updates for March 2nd 2012


Here is a copy of an email I just sent out to all Administrators...



Everyone,

Here are the major updates for the past week at Delta that I think you should be aware of...

Pinterest.com Was NOT Working But...Is...


OK. As you know, the Pinterest button was added to our 30,000+ sites about two weeks ago. Since that time some users had experienced intermittent issues with pinning photos, including yours truly!

The good news is that we fixed it late last night! The bad news...we have to accept responsibility for the problem.

Let me explain:

I knew about the problem of not being able to pin but the problem was intermittent and not consistant. This made it very tough to track down and resolve on our end. We actually thought that the problem was on Pinterest's end and we reached out to their support department on multiple occasions on the issue. Unfortunately, we still have not received a single response from their support team :(

However, I started thinking about the problem more last night and, for whatever reason, I was starting to wonder how they were coping with their rapid growth. (Basically I was thinking like the techno-geek that I am and thinking about the server issues that come with growth.)

What came to mind was that I wondered if Pinterest was being hosted on the Amazon Cloud. So, I did some digging and found that they WERE hosted on the Amazon Cloud. Bingo!

We actually block part of the Amazon Cloud. If you're wondering why check out this Google Search. So, I got up from my desk and walked over to the operations department at around 6:30pm, shared what I found and the team (Shane and Stephen) came up with a solution that allows us to still block the Amazon Cloud attacks and still allow Pinterest to work. They had the solution up and running by 7:02pm last night...Thank you Shane and Stephen!



The Best Quick Property Search Keeps Getting Easier to Use


We've upgraded the Quick Property Search on all the sites yet again.

With this update we've expanded the acceptable logic for doing full property searches. With our Quick Property Search feature we're tracking that customers prefer this method by more than 2 to 1 now and it's growing.

As a reminder, our Quick Property Search can search States, Counties, Zip Codes, School Districts, Areas, Cities, Subdivisions, Neighborhoods, Lakes, and Addresses all at the same time, in real time while showing total number of properties in each match result. The matches are also sorted with the matches with the most results first. You'll also notice that we don't limit our matches to just a few like some other companies do which makes ours even better yet :)


A Better Call to Action

We've updated all sites using our proactive MyHomeFinder notices to feature a new notice (pictured below).

This new notice is much cleaner, more visually appealing and we only require an email address now. This will help encourage more customers to engage with your company and your agents as they search for properties.


Manage Your Open House Ads with Delta

We've released a new Open House Ad Manager. This system gives your agents the ability to enter open house ads for use in publications all while managing deadlines. There are so many features that if you are interested you should reach out to our Customer Service Staff for a walk-through of the system.

Have a great weekend!

Sincerely,
Mike Minard
President
Delta Media Group, Inc.
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Prudential Indiana gets new website, mobile lead management

Search no further when searching for Indiana homes for sale.

Prudential Indiana Realty Group, one of the largest real estate brokerages in Indiana, launched a new real estate website this morning, built by Canton, Ohio-based Delta Media Group.

The new PrudentialIndiana.com features the most robust Indiana real estate search. Its quick search auto-complete box is prominent from the home screen, and automatically suggests matching cities, towns, school districts and subdivisions while searchers are typing letters. Each search suggestion is clickable, and displays how many properties are for sale in its area.

“PrudentialIndiana.com gives those searching for homes in Indiana a full real estate experience,” Delta Media Group President Mike Minard said. “Its home search options are the best in the business, allowing Prudential Indiana and its agents to better serve their customers, and helping visitors to find properties for sale as quickly and efficiently as possible.”

PrudentialIndiana.com also features an interactive search map in the middle of the home screen. Visitors can click on their respective region in the state, which will bring them to a full search map powered by Google Maps. Each regional search map displays icons representing properties for sale. When clicked on, visitors will see a bubble with the listing’s details, from which they can request a showing, ask questions or add the listing to their favorites. Visitors can also click to view additional information on the property.

Perhaps the most powerful feature of PrudentialIndiana.com is what visitors won’t see. The real estate website is fully integrated with the DeltaNet—the most advanced real estate back-office lead management system available. The new DeltaNet, launched last month by Delta Media Group, gives real estate agents a quick-view home screen that allows them to see their new customer leads, recent customer Web activity, to-do list, calendar and more, all at log-in. The features are part of the DeltaNet’s new widget-based home screen, which allows each agent to customize their own home screen with the information they deem most important.

Real estate leads captured by PrudentialIndians.com are distributed instantly through the DeltaNet, assuring agents can follow up with inquiries as quickly and efficiently as possible. Lead notifications are distributed to agents by email and text message based on their lead qualifications, and the agent receiving each lead can log into the DeltaNet to follow their client’s interaction and progression through their buying or selling process.

PrudentialIndiana.com agents also have access to Delta Media Group’s new mobile DeltaNet app. The app allows agents to access and follow up with their leads and customer database, and add new customers—all from their mobile phones. The app is integrated with the Web-based DeltaNet, allowing agents to access and update customer profiles on the go, and see the updated information upon returning to their office.


About Delta Media Group:Canton, Ohio-based Delta Media Group is a national real estate technology developer. Serving more than 32,000 broker and agent real estate professionals, Delta Media Group builds one of the most profitable tools for major brokers in the real estate industry. Delta Media Group has been in business since 1994 and works with independent and franchise brokerages across the country. Delta Media Group specializes in real estate websites, real estate lead management, mobile web applications and IDX property search feeds. With new QR Code sign and Lead Generation products, Delta Media Group is a leader in real estate technology and web convergence. Delta Media Group is a preferred vendor Associate of Leading Real Estate Solutions™, and builds the real estate and lead management systems of several LeadingRE brokerages. Visit www.DeltaGroup.com for more info.

Prudential Indiana gets new website, mobile lead management

Search no further when searching for Indiana homes for sale.

Prudential Indiana Realty Group, one of the largest real estate brokerages in Indiana, launched a new real estate website this morning, built by Canton, Ohio-based Delta Media Group.

The new PrudentialIndiana.com features the most robust Indiana real estate search. Its quick search auto-complete box is prominent from the home screen, and automatically suggests matching cities, towns, school districts and subdivisions while searchers are typing letters. Each search suggestion is clickable, and displays how many properties are for sale in its area.

“PrudentialIndiana.com gives those searching for homes in Indiana a full real estate experience,” Delta Media Group President Mike Minard said. “Its home search options are the best in the business, allowing Prudential Indiana and its agents to better serve their customers, and helping visitors to find properties for sale as quickly and efficiently as possible.”

PrudentialIndiana.com also features an interactive search map in the middle of the home screen. Visitors can click on their respective region in the state, which will bring them to a full search map powered by Google Maps. Each regional search map displays icons representing properties for sale. When clicked on, visitors will see a bubble with the listing’s details, from which they can request a showing, ask questions or add the listing to their favorites. Visitors can also click to view additional information on the property.

Perhaps the most powerful feature of PrudentialIndiana.com is what visitors won’t see. The real estate website is fully integrated with the DeltaNet—the most advanced real estate back-office lead management system available. The new DeltaNet, launched last month by Delta Media Group, gives real estate agents a quick-view home screen that allows them to see their new customer leads, recent customer Web activity, to-do list, calendar and more, all at log-in. The features are part of the DeltaNet’s new widget-based home screen, which allows each agent to customize their own home screen with the information they deem most important.

Real estate leads captured by PrudentialIndians.com are distributed instantly through the DeltaNet, assuring agents can follow up with inquiries as quickly and efficiently as possible. Lead notifications are distributed to agents by email and text message based on their lead qualifications, and the agent receiving each lead can log into the DeltaNet to follow their client’s interaction and progression through their buying or selling process.

PrudentialIndiana.com agents also have access to Delta Media Group’s new mobile DeltaNet app. The app allows agents to access and follow up with their leads and customer database, and add new customers—all from their mobile phones. The app is integrated with the Web-based DeltaNet, allowing agents to access and update customer profiles on the go, and see the updated information upon returning to their office.


About Delta Media Group:Canton, Ohio-based Delta Media Group is a national real estate technology developer. Serving more than 32,000 broker and agent real estate professionals, Delta Media Group builds one of the most profitable tools for major brokers in the real estate industry. Delta Media Group has been in business since 1994 and works with independent and franchise brokerages across the country. Delta Media Group specializes in real estate websites, real estate lead management, mobile web applications and IDX property search feeds. With new QR Code sign and Lead Generation products, Delta Media Group is a leader in real estate technology and web convergence. Delta Media Group is a preferred vendor Associate of Leading Real Estate Solutions™, and builds the real estate and lead management systems of several LeadingRE brokerages. Visit www.DeltaGroup.com for more info.