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Delta Media Group Blog

Wednesday, August 29, 2012

Broker South Real Estate Partners of Nashville launches re-designed website

Today Broker South Real Estate Partners, located in Nashville, Tn., launched their newly re-designed website. The new website features the latest technology from Delta Media Group designed to help maximize the number of leads generated along with the necessary tools to help the agents close more deals.

Check out the new website at http://www.mybrokersouth.com


New phone number options for agent websites

We've added more options for agent phone numbers on their websites by expanding the total number of Custom Phone Number options. Previously the limit was three Custom numbers and we've increased the number to six as seen in the screen shot below.

This feature is very useful for teams that have more than three team members.


Add notes to your QR Codes

A new feature has been added that gives your agents the ability to add notes to their QR Codes within Delta's system.

This feature is useful in tracking changes to the QR code or simply keeping notes on what the QR Code is currently being used for.

Here is a video showing how the feature works:


Administrators can now search past open houses

We've added a feature that gives Administrators the ability to search through past open houses in the system. The feature can be found in the Admin side of the DeltaNet under the Open Houses section. Here are a couple screen shots showing what the system looks like.

If you have any questions about this feature please contact support@deltagroup.com.



Tuesday, August 28, 2012

Customer information screen update in the DeltaNet

Anyone that's been with Delta for a period of time knows that we continue to try and evolve our systems making them better and more efficient. On the more efficient note, we've made a change to the customer overview screen within the DeltaNet which makes finding customer information easier on the agents by adding navigation buttons to the customer overview screens.

As you can seen on the screen shot below, we've added buttons for each section on the customer overview screen at the top. If an agent clicks on one of the buttons the system scrolls to the appropriate section of information for the customer.


If you have any questions about this update please contact support@deltagroup.com.

Wednesday, August 22, 2012

Content is King...so how do you get yours?

You’ve probably heard it a million times before.

“Content is king.”

You’re not disagreeing at all, but content is tough to create.

You cold call in the morning. You go through your email over lunch. You follow up with leads in the afternoon. Evenings are reserved for showings, and you have a steady amount of those.

And those are the days when you don’t have any meetings, trainings, open houses, or other unexpected-but-important things that seem to come up daily.

Closing business makes you money, but scouting for new business helps you close business next month, and the month after, and the month after that. Tomorrow’s paycheck becomes today’s work and, even after all these years, you’re still struggling to make it all work how you often envision it working in your head.

To add to it all, real estate has changed drastically in recent years. You know you can’t just pay for print ads and expect the same returns you used to. You know houses won’t just “sell themselves,” the way they seemed to when the market was great in 2005 and 2006.

You’ve learned how to work around these adjustments. You’ve attended conferences and consistently read good real estate blogs about tech, Social Media, SEO and other new real estate business practices.

You created your Facebook page and your Twitter account. You invested in a much better real estate website. You have looked toward SEO, and you’ve considered a blog. But despite having gone to the trouble to set one up, you haven’t found the time to populate it.

Besides that, you didn’t study writing. It’s something you always enjoyed, but you wouldn’t consider your writing skills are “up to par.” It takes you longer to write about a topic than you think it maybe should. And that just means more time away from doing the things you want to do.

That’s why Delta Media Group’s recent change caught your eye. You noticed the real estate tech company now offers multiple types of RSS feeds that you can utilize on your blog.

You have the option to customize the blog your way. You feel it will be beneficial to use the feature real estate RSS feeds Delta offers—CNN Money Real Estate, Inman News Headlines, New York Times Real Estate and the Wall Street Journal Real Estate.

You’ve also considered adding other RSS feeds from a few news sources you feel do a good job providing information about the market you serve. A local newspaper and a regional news station’s blogger come to mind.

And you’ve been pleased with the content your brokerage has written for its blog; you’d like to add an RSS feed to make that content available for your customers.

You know the RSS feeds don’t write stories for you. You’re aware consumers could scour the Web and find many of these stories themselves. But you also realize part of the service you provide to your customers is your expertise in the real estate industry and your local market, and your ability to find the information that is most helpful to your Web visitors.

You set up these RSS feeds to filter seven different content sources all to the same place. In addition, you add your own commentary and blog posts, so consumers can see where you stand amongst all the info.

Consumers want to know they’re informed, and they want to know their real estate agent can help them make the most informed decision. Your real estate website, and now your blog, are helping your consumers do just that.

And all from the same place, without spending hours diving through all the Web can offer.

Content truly is king. And content is kind to you.

Contact Delta Media Group for more information on how to automatically populate your blog with real estate RSS feeds.

Tuesday, August 21, 2012

Real estate articles for your Delta powered blog

A widely requested feature for Delta's real estate blog system has been the ability to add syndicated blog articles automatically. We're pleased to announce that the ability to add articles from any RSS feed has been released.

With this update to the real estate blog system that's available on Delta's real estate website system for agents and brokerages three main features have been added for article syndication.

First, we've added the ability to easily subscribe to four real estate RSS news feeds by simply checking a check box. The four feeds we've added are: CNN Money Real Estate, Inman News Headlines, New York Times Real Estate, and WSJ Real Estate. To add any of these news feeds to your blog all you do is click the check box next to the feed. (See the screen shot below.)


Second, we've added the ability to add in-bound RSS news feeds. So, if you have a news feed that you would like to add from your local new website you're able to. All you need to do is select your blog, click on the 'feeds' tab and add an inbound RSS feed. (See the screen shot below.)

Third, we've added the ability to create out-bound RSS fews feeds. By creating an outbound RSS news feed you have control over which posts are tagged to the feed. We see this being used primarily by companies wishing to have their own blog and giving their agents the option of subscribing to their company RSS news feed on their blogs. If you would like more information on out-bound RSS news feeds for your real estate blog please contact our customer service department.


As a reminder, we've added quite a few new features to our blogging system in the past few weeks. Here are a few of the recent updates:


As always, if you have any questions please contact our customer service department at 866-233-9833 or support@deltagroup.com.

Thursday, August 16, 2012

Real estate SEO can hurt as much as help

Search engine optimization can be pretty confusing stuff.

And while there’s no shortage of speakers and trainers looking to help you understand it, there can be a shortage of great info going around.

It’s not that SEO professionals aren’t knowledgeable on what they do. But search engines are quickly changing, and what you previously thought to be a good SEO practice might now be an action that is getting your website penalized.

Google took large steps over the past 18 months with Panda and Penguin updates. The former targets low quality websites and “thin” content. The latter targets Web spam factors, like content spinning, keyword stuffing, unnatural links and more.

To add to that, Google is rumored to have released 19 updates of its Panda algorithm, and each has taken separate efforts to punish those websites that previously looked to leverage Google through different tactics the search engine has since deemed “spammy.” Penguin is no different; Google has released multiple variants of the update, and even released a new copyright infringement update Aug. 10.

The tough thing to understand is Panda and Penguin weren’t created to punish webmasters. Google designed them to provide better search results for the people who are searching for topics that matter to them.

In the past, about.com articles written by students unfamiliar with the topic showed as top results when searching Google for "brain tumor." Google programmers and human organic search raters recognized that peope who searched on such a sensitive subject preferred to see results from medical websites and articles written by brain surgeons, experienced doctors and published in medical journals—sources that likely provide better information but aren’t as concerned with using SEO tactics to rank higher.

That’s not much different in the real estate world. Consumers searching for regional real estate markets and homes for sale want information from knowledgeable experts who can help answer their questions and guide them in their real estate search.

As a Realtor, you have more knowledge than do others. You can help a customer searching for a home more than can a search portal or generic article on a non-real estate website. Google doesn’t necessarily know the value you bring to your consumers, but, with a properly-built real estate website maintained with solid search engine optimization implementation, it can.

That’s why Delta Media Group offers real estate SEO. That’s why websites using our SEO platform weren’t affected by the Google Panda and Penguin updates. And that’s why we recently made more adjustments to implement schema.org initiatives to utilize structured markup for better SEO and rich snippets in search engine results pages (SERPs).

We continue to evolve our products—whether websites, lead generation, mobile real estate search, or real estate SEO—so that they’re up to date with the times and best utilizing the recent updates in an ever-evolving tech world.

Contact Delta Media Group to learn how to advance your digital presence to the modern era of real estate technology.

Tuesday, August 14, 2012

Get ready for the mobile customer!


There is a seismic shift happening in real estate websites right now and very few people are talking about it. The shift I’m talking about is the consumer shift from desktop web browsing to mobile web browsing.

I’ll be sharing a real estate white paper on Delta’s Blog that I’ve been working on with details regarding this shift in the next couple weeks but for now I want to discuss two numbers that have come out of the white paper study.

Nearly 40% of weekend traffic is from mobile July 2012

Over 60% of the traffic will be from mobile in 2013

Because of the rapid change being seeing, Delta, the industry leader in real estate leads, is quickly adjusting it’s focus towards mobile web and the conversion of mobile web leads.

The bottom line is this, anyone that isn’t intently focused on mobile web right now will be left behind by their competition in the next 6 to 12 months.

Because of this, I’m pleased to show the results of months of hard work from the Delta Team by sharing this video that showcases Delta’s 2012 Real Estate Mobile Platform for Brokerages and Agents.

If you would like to learn more about Delta's 2012 Mobile Web for Real Estate please contact support@deltagroup.com or call us at 1-866-233-9833.



Monday, August 13, 2012

The best approach to mobile is an integrated approach

It hasn’t been much of a secret that Google’s mobile search shows favoritism to mobile-enabled websites.

And it only makes sense. If you search Google from a smartphone, wouldn’t a website built to work on a smartphone make more sense to land on than one that displays poorly on a mobile device?

In fact, Google has now been spotted testing a smartphone icon in search results for websites that are smartphone optimized.

With 2/3 market share amongst all search engines, Google controls the Web. And Google knows the Web has been going mobile, and will continue moving in that direction.

Previous reports showed mobile Web search will surpass that from PCs by 2013. Smartphones now make up half of all cell phone purchases. And rumors keep swirling that Apple might introduce a lower-priced iPad, thus helping make tablets more accessible to the masses.

There’s really no argument that a mobile-enabled website is a must. But mobile sites have recently begun following a familiar path. Many websites have gone mobile for the sake of being mobile. Many have ignored Web design and functionality for basic sites that provide little to users.

Website development wasn’t all that different. When companies began accepting that they needed to be online, many created basic websites that provided little benefit to users. Companies felt that simply having a Web presence was enough. But many chose not to focus on how to use a website to better improve their business. Few acknowledged that a good website could actually significantly improve their business.

Sound familiar?

If it doesn’t, spend a few minutes looking at how few websites are mobile enabled, and a few more minutes looking and how many of those provide more than just the basic functionality. Statistics show almost 1/3 of users click to view the full versions of websites, despite having a “more simple” mobile site to access. Some users might do so because they’re more familiar with the functionality of the full site. Others likely do because the mobile site doesn’t provide enough benefits to them.

If users are clicking off your mobile website to use one that might not display and work correctly from their smartphone, the question must be asked whether the mobile site is providing them any benefit at all.

A great mobile website would give users similar functionality to a full site, but fluid from a mobile device. A great mobile site would allow users to take advantage of mobile-exclusive features, like geo-tracking, slide view and touch-to-zoom. A great mobile website would allow users to “chat” to receive more information on what it is they’re looking for.

A great mobile website would work seamlessly, like an app, but show up in search engines when users search for vague terms, like a property address or area homes for sale.

A great mobile website would work like one you might not have seen yet, but soon will.

Contact Delta Media Group for more information on our new mobile real estate website.

Thursday, August 9, 2012

The best mobile real estate websites

We're on the verge of a major update to our mobile real estate websites for brokerages and for agents. With this update, we're releasing the best mobile real estate website for iPhone and Android Phones available anywhere.

Here are some comments from real estate industry people we've shown our new mobile platform to:
"This is the best mobile real estate solution I've seen!"
"I can't believe how good this is".
"This is awesome!"
"[Your new mobile real estate system] is flippin' awesome! Can't wait!"
We've spent months on this new mobile real estate website solution. We've thought through every aspect of how the mobile website would be used. What home buyers expected when using mobile real estate websites. What customers wanted when they did a property search from their phone. We put ourselves "in the shoes of the customer" and we're delivering the results of our efforts.

We've even come up with some real estate website technology that no one has thought of and is now patent pending. The best part about this patent-pending technology is it's something that's obvious and not a technical, behind-the-scenes type technology. When you see it, you'll wonder why no one else ever thought of it! It's really cool!

So, what's so great about this solution for you, the real estate agent?

With Delta's mobile real estate website solution for agents we're positioning agents on the Delta Platform to have the best mobile technology for their customers, giving their customers the best mobile experience possible and giving you the technical advantage in your market.

Next week we're announcing a webinar geared toward agents, but open to everyone, showing how you can use our mobile solution in your real estate business: How Delta's mobile website system works and how it benefits you as an agent.

Until we announce the webinar next week, here are a few screen shots showing what the patent pending mobile system looks like:











Monday, August 6, 2012

Update to display of real estate properties on office web pages

A couple weeks ago an update was made to the Delta Platform that gave agents the ability to make their featured property photos look better on their real estate agent websites. Based on feedback from our brokerages we've made similar changes for office featured properties.

With this update you can now specify that your office featured properties' images scale to all be the same size. This is great for keeping a uniform look to your featured properties section of your real estate website.

Below are some screen shots showing how this change appears.


To change your office settings click on 'Edit Information' under Users -> Offices on the Administrative side of the DeltaNet™. On this page you will see a section similar to the one below where you can select the Scale Images option for featured listings.


If you have any questions about this feature please contact support@deltagroup.com.

No one is opening your emails! Change that.

An email is an email is an email.

It might be a personal message. It might be a sales pitch. It might even be an overly inspirational forward from your all-too-happy Aunt Peggy.

Once considered the future of the future that is Internet Marketing, emails have fallen into the category of has-been efforts that are largely ignored by the public.

Say hello to the inflatable-wavy-arm guy, oversized balloons, gorilla suit, sign twirler and face-adorned park bench on the way down the expired marketing pit, emails!

Recent studies show email open rates are declining, which shouldn’t come as much of a surprise.

But email is NOT dead. The silver lining to the same reports are click-through-rates (CTRs) are actually increasing.

Maybe marketers are getting more creative. Or maybe consumers are interested in finding more information from emails they actually deem credible and helpful. Whatever the specific reason, it gives you capabilities to do more business online.

It means generic email templates may no longer work. However, emails that provide a benefit to your customers may actually prove to be more profitable, particularly because your competitors’ emails aren’t getting open much either.

You can outpace your competitors through email because you can provide better email content than your competition can. You use Delta Media Group, and the real estate website and lead management provider just launched a new Market Watch email system that provides your clients with the most informative, detailed real estate market emails in the business.

Your email shows clients the average home price in their area. It shows clients the average days homes in the area stay on the market.

Clients see these charts in the form of line graphs over the past year. Area homes are listed for sale in the sidebar, helping clients to compare the current for-sale listings they might be interested in with the market trends over the past year.

Sure beats the typical ‘new listing’ email, right?

Your emails beat the competition because your emails provide value. Your customers actually learn from them. They see market data they can’t find on other websites. They see market trends they can’t otherwise get access to. And you created it all for them the moment you set them up with a Market Watch report through your Delta Media Group real estate website.

Information is power, and your market emails empower your consumers with the best real estate data they can get access to. Your clients will more likely open them, they’ll learn more from them, and they won’t forget which real estate agent and website provided them with this information when it comes time to buy or sell.

Contact Delta Media Group for more information on how to better empower your clients with real estate Market Watch email reports.