Marketing and Business Tools for Real Estate 866.233.9833

Delta Media Group Blog


Wednesday, August 22, 2012

Content is King...so how do you get yours?

You’ve probably heard it a million times before.

“Content is king.”

You’re not disagreeing at all, but content is tough to create.

You cold call in the morning. You go through your email over lunch. You follow up with leads in the afternoon. Evenings are reserved for showings, and you have a steady amount of those.

And those are the days when you don’t have any meetings, trainings, open houses, or other unexpected-but-important things that seem to come up daily.

Closing business makes you money, but scouting for new business helps you close business next month, and the month after, and the month after that. Tomorrow’s paycheck becomes today’s work and, even after all these years, you’re still struggling to make it all work how you often envision it working in your head.

To add to it all, real estate has changed drastically in recent years. You know you can’t just pay for print ads and expect the same returns you used to. You know houses won’t just “sell themselves,” the way they seemed to when the market was great in 2005 and 2006.

You’ve learned how to work around these adjustments. You’ve attended conferences and consistently read good real estate blogs about tech, Social Media, SEO and other new real estate business practices.

You created your Facebook page and your Twitter account. You invested in a much better real estate website. You have looked toward SEO, and you’ve considered a blog. But despite having gone to the trouble to set one up, you haven’t found the time to populate it.

Besides that, you didn’t study writing. It’s something you always enjoyed, but you wouldn’t consider your writing skills are “up to par.” It takes you longer to write about a topic than you think it maybe should. And that just means more time away from doing the things you want to do.

That’s why Delta Media Group’s recent change caught your eye. You noticed the real estate tech company now offers multiple types of RSS feeds that you can utilize on your blog.

You have the option to customize the blog your way. You feel it will be beneficial to use the feature real estate RSS feeds Delta offers—CNN Money Real Estate, Inman News Headlines, New York Times Real Estate and the Wall Street Journal Real Estate.

You’ve also considered adding other RSS feeds from a few news sources you feel do a good job providing information about the market you serve. A local newspaper and a regional news station’s blogger come to mind.

And you’ve been pleased with the content your brokerage has written for its blog; you’d like to add an RSS feed to make that content available for your customers.

You know the RSS feeds don’t write stories for you. You’re aware consumers could scour the Web and find many of these stories themselves. But you also realize part of the service you provide to your customers is your expertise in the real estate industry and your local market, and your ability to find the information that is most helpful to your Web visitors.

You set up these RSS feeds to filter seven different content sources all to the same place. In addition, you add your own commentary and blog posts, so consumers can see where you stand amongst all the info.

Consumers want to know they’re informed, and they want to know their real estate agent can help them make the most informed decision. Your real estate website, and now your blog, are helping your consumers do just that.

And all from the same place, without spending hours diving through all the Web can offer.

Content truly is king. And content is kind to you.

Contact Delta Media Group for more information on how to automatically populate your blog with real estate RSS feeds.
Post a Comment