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Delta Media Group Blog

Monday, September 24, 2012

Stay connected with your customers using Market Watch

Market Watch  is a monthly, agent-branded Email that contains Market Trends including Average Property Price, Average Days On Market, and Total Listings On Market. The report also includes two other sections. One for recently Sold Properties and another one for properties currently on the market.

The email provides your customers with up-to-date market information on their specific market. We believe this report is good for you, as an agent, to send to anyone you come in contact with, regardless of where they are in their home buying or selling process. Even someone that just purchased a property is interested in what's happening in their market, even if they don't intend to sell for a few years and Market Watch is a perfect way to keep your branding with this customer.

What are the benefits for your Customer?

Your Customer will be able to know their market and what currently going on in that market, helping them make one of the most important decisions of their lives, when to buy or sell their home.

What are the benefits for you, the Realtor®?

The report is easy to set up and runs automatically. Your Customer will view you as the authority for information on the market they are looking to buy or sell in. Also, you're able to stay in contact with customers with relevant information that they care about.

Video Introduction of Market Watch

Watch this video to get an introduction to Market Watch from Delta Media Group...

How do you set this up for your Customer?

There are 5 steps needed to setup a Market Watch. Here are the steps.

Step 1

Log in to the Deltanet® and go to the Customer Center.

Step 2

Choose the customer from the Customer Detailed List and click on their name.

Step 3

Click on Add a Market Watch.

Step 4

Choose either by Market or by Radius. By Market will allow you to choose specific markets by name and by Radius will allow you to set up a Market Watch centered on a specific location with the area inside the radius to be included in the Market Watch.

Step 5 (by Market)

Enter the State, County, and Market (City Name, Subdivision, Area, or School District). Just start typing and the auto-complete feature will suggest matches to your entry. Click save and the Market Watch is completed and will be sent to your customer.

Step 5 (by Radius)

Enter an address in the top bar or move the marker to the general location in the state the customer is looking in. To zoom in, you can use the Zoom Slider located on the left side of the map, or you can double click near the marker to zoom in. click and hold on one of the boxes that define the circle and drag, to change the coverage area of the radius. Click Save and the Market Watch is completed and will be sent to your customer.

Preview the Market Watch

Clicking the preview button now gives the agent a choice between viewing the report in their browser window or by email like it was originally.

Example Market Watch Email

Market Watch FAQ's

Q. Can I set-up more than one Market Watch  to be emailed to my  'customer'?
Yes, you can set up multiple Market Watches for any customer

Q. If a customer asks me what is the purpose of this Email, what do I tell them?
The Market Watch Email is a tool for the customer to help them stay informed on the current market conditions including what's for sale, what's selling, and what the trending is.

Q. Can I disable or change the Market Watch for my customers?
A.  Yes. It's very easy to update the Market Watch settings from the DeltaNet.

Q. Can I get a copy of the Email?
Yes, below the  Market Watch  in the Customer Information, the box labelled 'Copy me on this email' will send you a copy if checked. 

Q. Is Market Watch Email part of the upgrade or standard agent system?
A. It is part of the upgrade.

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