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Delta Media Group Blog

Friday, November 30, 2012

Implementing a lean digital marketing process is essential for your real estate business

There are plenty of ways to get your name out there.

But the end result is trying to generate business through your marketing and branding efforts.

That’s not an easy task in the competitive real estate landscape, where each brokerage and agent operates as its own business, and all are essentially competitors looking for the same slice of the pie.

It’s no longer good enough to market yourself for the sake of marketing yourself. As your own competitive business, you have to see real return on investment (ROI) in all your marketing and advertising endeavors.

Inbound marketing is not the future of marketing, but the present. And, while the basic concepts are the same, both large and small organizations are turning toward content-driven lead generation and automated lead nurturing campaigns, like those offered by Delta Media Group.

Utilizing such a program is a step in the lean digital marketing process, which is becoming essential for growing businesses to be profitable. Lean marketing is ROI-driven, and implementing the process in your real estate business might prove to make or break its future.

According to a recent HubSpot article, two challenges that traditionally prevent marketing departments from becoming lean are “the lead generation tools at their disposal,” and lead generation tactics operating “in a vacuum with little engagement from other departments, including sales.”

It seems almost silly when you really think about it. But most companies don’t implement lean digital marketing steps that would allow their departments to more efficiently drive leads and cultivate them through thorough, automated processes to ensure customer satisfaction and, ultimately, more transactions.

Fortunately, the steps to adjust these inefficient business practices aren’t overly difficult.

First and foremost, you need a platform that enables you to automate these functions in order to minimize response time and improve lead distribution, customer contact and efficient lead cultivation. The HubSpot article says you need “state-of-the-art marketing automation software,” which “helps avoid wasted time by putting all necessary data into one package for monitoring.”

Next, you need to have a process to nurture leads, which can be launched “quickly and efficiently, with less wasted time on process steps and a faster time-to-market.”

By utilizing the right platform, you can better execute the process to begin turning ROI on your lean digital marketing initiatives.

Delta Media Group has already helped several real estate brokerages and agents establish a lean digital marketing program with our suite of lead generation and management tools, and offerings that allow users to easily and quickly execute on new digital marketing initiatives.

The results have been tremendous, as we’ve seen about $25 per lead based on our digital marketing efforts. This has resulted in a very high ROI, to the extent we feel brokerages and agents should better evaluate those marketing efforts that result in lower ROIs and reallocate funds accordingly to make their businesses more profitable.

Lean digital marketing isn’t rocket science. But it’s a necessary step in today’s competitive landscape, and might be the most important step your business can take for its future.

Contact Delta Media Group for more information on how to improve ROI by executing a lean digital marketing strategy.
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