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Delta Media Group Blog

Friday, December 21, 2012

Relax over Christmas, and forget about Real Estate

No one can really blame you.

You were rushed throughout the day. You had two appointments scheduled. You stopped by the office to drop off some papers. Your spouse asked that you pick up a few items on the way home. And you needed to hurry, because you needed to pack, because you needed to hit the road to make it to the in-law’s in time.

The worst part of the day was over, and only a three-hour drive stood between you and a relaxing, long-awaited five-day Christmas trip with your family.

Until about halfway through that drive, when you realized you had a few follow-up items listed on your calendar, which you left in the office. You couldn’t call, because no one would be there for the next few days. And you know you promised that less-than-patient client you’d have an answer to them within the next day…if you only knew how to reach them.

Isn’t that the way it always works?

Throughout your entire real estate career, you can think of plenty of times where this exact scenario occurred. You’ve reminded yourself and reminded yourself again, with mental notes, physical notes and timed reminders, to NOT forget the most important thing you need to remember before leaving the office for an extended period of time. And yet, it kept occurring, because that’s human nature.

The reminder of these events alone was enough to put you in a panic. You couldn’t turn around now or else your family might boot you from the car and finish the trip on their own. But not having your calendar might be enough to lose a client, which might be enough to significantly cut into January’s earnings.

That was a panic you had felt before, and the very thought of the feeling made your hair stand on end.

But it’s not a problem you have to face this year. For the first time in your professional life, your entire real estate business fits neatly in your pocket in the way of a smartphone. Because for the first time in your professional life, you have the accessibility to access all elements of your business from your phone.

Your calendar is synced to your smartphone, which gives you mobile access to your entire customer database.

You can access all contacts while sitting with the family around the fire. You can send follow-up emails while sipping another eggnog. You can check your schedule and start mapping out next month’s appointments while finishing dessert. And your to-do list is there as well, giving you the reminders you wrote out before rushing out for the week.

The point of leaving town was to leave business at home. But your business is such that you can’t walk away from it entirely. Whether you choose to travel with your business or not, your business has the capability of traveling with you.

It’s all part of you becoming a Digital Realtor, and making your business mobile and more mobile as the world continues to turn in that direction.

You’ve thought long and hard about the direction you’re going and where you want to take your business. And made a plan to be more profitable in real estate in 2013. Now, you can take that plan with you while taking steps toward profitability and eliminating the worries that used to plague your family trips.

Merry Christmas, from Delta Media Group.

Monday, December 17, 2012

Linking your Calendar to your smartphone or other devices

In case you missed it we've been talking quite a bit about online marketing and mobile technology and strategies. They're becoming more and more important in your business.

With this understanding we know how important it is to be mobile in business as we head into 2013. This is why we have the ability for you to link your smartphone to your calendars within the DeltaNet™ System.

With this feature you're never forget to follow up with a customer and you'll be more organized. The best part about this feature is you can accomplish this all while being more mobile!

What are the benefits for your Customer?

Your customers will have your attention while you are with them, instead of thinking "when is my next showing". Having help being organized, is what technology is all about!

What are the benefits for you, the Realtor®?

You will have at a glance, your to do's, added to your calendar, so you never forget to make those extra few minutes to follow up with your client. They will appreciate the extra effort.

How do you set this up for yourself?

There are 4 steps to set up your calendar to your smartphone or other devices. Here are the steps.

Step 1

Log in to the DeltaNet™ and go to your 'Customer Center' under 'Customer'.

Step 2

Under the Calendar section, click the 'View Full Calendar'.

Step 3

Click 'Share Calendar' button.

Step 4

Select the device you would like to sync the calendar to and click on the icon. You will be sent easy to follow instructions on how to connect your device.



Q. Can I sync my calendar to more than one device?
A. Yes you can sync it to multiple devices.

Q. Will I be notified of an upcoming event?
A. Yes, your phone (or other device) will notify you based on the settings on your phone or device.

Q. Can I share my calendar with my assistant?
A. Yes, you would set it up the same way.

Thursday, December 13, 2012

Preparing your Online Marketing for profitability in 2013

We’re not far into the Christmas shopping season, but we already have early reports on how people are shopping.

Internet Retailer reports mobile shopping on Black Friday jumped 155 percent compared with average daily mobile traffic. And before Cyber Monday was even over, reports showed mobile shopping might have boosted it to be the biggest shopping day of the year.

These results might not surprise you, but their timeliness should.

Old reports are a thing of the past. Advertising campaigns, marketing initiatives and branding tactics used to take a considerable amount of time to measure.

But modern-day campaigns, which are often cheaper, more flexible and produce a better ROI, can often be measured in real time.

Ratings indicators and polls might work for TV shows, but Google Analytics, Google AdSense, Facebook Insights and other Lead Management and reporting programs can return results the day they’re happening. A short amount of time is all it takes to determine if a message is well-received, or whether it’s being received at all.

This means two important things for all businesses moving forward:
1. Companies must be results-driven.
2. Companies must be flexible.

And the two must work together, rather than in a vacuum.

Pre-scheduled, fixed budgets should be a thing of the past. Your fixed budget for 2012 might have accounted for Google+, but did it take into account Pinterest (which saw rapid growth in January), Facebook Sponsored Ads (which didn’t exist until the summer), or the possibility of your brokerage needing a new, more productive Web presence?

Do you feel any of those might have been helpful in your recent marketing strategies?

There’s no telling what 2013 will bring. There will be no shortage of “Top Ten” prediction lists coming over the next two weeks, but none of them have a magic ball that truly allows the author to see what the “next big thing” will be, or what major changes a significant company like Facebook might make that will undoubtably affect your marketing plans.

Those changes can heavily impact your business and be the difference in your profitability, especially if they deliver leads and Web traffic and your competitors implement a strategy for them while you’re in a holding pattern with a fixed budget.

Failure is not an option in a fragile economy and fast-paced digital world. And in order to compete, you have to create equally fast-paced Digital Realtors. This means budgeting for flexibility, knowing when to invest and what to invest in, measuring results, and cutting those programs that aren’t producing results for your brokerage.

And in order to see what’s working, you need a Real Estate technology partner that integrates new outside technologies, leverages the most popular and most recent Social Networks, and provides detailed reporting to allow you to see what is and isn’t working, lets your agents see how much business your brokerage is driving them, and lets their customers see if your brokerage is helping sell their listings.

These are integral pieces for your online marketing strategy, and pieces we'reis preparing you brokerage and agents for. Contact Delta Media Group for more information.

Monday, December 10, 2012

Market Update

As the various markets across the country continue to grow at varying rates it can be tough to stay up-to-speed on what's happening in your specific market. Some MLS' give tools that help with this but some don't

That's why a while ago we created our Market Update Report for REALTORS®.

The Market Update gives REALTORS® the ability to view what's happening in their specific market(s) they serve. REALTORS® can either have the report emailed to them weekly or just log into the DeltaNet™and view the Market Update Report on demand.

In the report you have access to what's New on the Market, Price Changes, Status Changes, and what's Sold.

If you haven't checked out the Market Update Report check it out...

What are the benefits for your Customer?

The Market Update allows you to keep up to date on the specific market you serve during the Dates selected for the Zip Codes that have been entered on the 'Settings' page under the 'Leads and Contacts' tab, as well as the company listings that would apply to the date range.

What are the benefits for you, the Realtor®?

You can see all of the market activity that you care about every week. This enables you to be at the top of your game and have a strong grasp on everything happening in this fast-paced market. What's even better is we know how busy you are so just have the report emailed to you!

How do you set this up for your self?

There are 8 steps to complete the set up of the Market Update. Here are the steps.

Step 1

Log in to the DeltaNet™ and go to your 'Market Update' under 'Listings'.

Step 2

Click 'Edit Settings' to change the Zip Codes, Company preference and weather or not it will be Emailed to you.

Step 3

Select to have the Market Update Emailed to you.

Step 4

Select to have company only listings.

Step 5

Select to have 'Off Market Listings' included in the report.

Step 6

Enter and add the zip codes that need added.

Step 7

Select zip code to be removed.

Step 8

Click 'Update Preferences' to complete changes.



Q. Can I have just my companies listings shown or sent to me?
A.  Yes, you can select to have only your company listings in the report by editing the settings in step 4.

Q. I already have zip codes entered in my settings, where did they come from?
A.  These zip codes came from the 'ZIP CODE SETTINGS' section under 'Settings' and 'Leads & Contacts'.

Q. Can I see the listings from a prior week?
A.  Yes, you can change the date at the top of the 'Market Update' page.

Q. What time do these reports go out?
A. Currently they go out at 9:30 am EST.

Q. Can I change the day the Report is sent to me?
A.  Yes, follow the steps to edit the Marker Update to change the day they go out.

Thursday, December 6, 2012

Searching for your online marketing strategy

Did you travel in the past few weeks?

If not, maybe you know someone who did.

Thanksgiving is often one of the largest travel weeks of the year.

And when people get to where they’re going, they start thinking about where to go and what to do from there.

That could be limited to asking a friend or relative the answer. But there’s a good chance it will involve some sort of search.

What’s the first thing that pops in your mind when you think of search?

Maybe it used to be shuffling through newspapers on Thanksgiving Day to find the Black Friday ads you wanted to see.

But today, it’s probably Google, or maybe another search engine.

While your aunt is pulling out the newspaper, you’re checking your mobile phone for those ads on an app you downloaded.

And when you drove with your aunt to the store, it might be in a car that allows you to search for local stores and restaurants. Or maybe you do that on the map in your phone.

The truth is, search is so much more than your desktop, and so much more than Google, even.

Search is the organization of data, and we live in a data-centric world in which technological advancements allow us to search through trillions of files of data and find the exact answer we’re searching for in seconds.

That kind of search is where everything begins. In particular, it’s where you find your future clients, because it’s how your future clients find you.

Search has to be part of your strategy, if it isn’t already. The future of your business will be decided upon how easily consumers can find you, find your listings, find other area listings through the property searches you offer, find testimonials on your service, and find information on the area they’re interested in, which you’ll provide.

So your future online marketing strategy has to involve an infrastructure that allows you to be found, and to offer the types of things people are searching for. That means an easy property search with IDX listings that are indexed by and displayed in Google searches.

But it also means a strong strategy for those searching by mobile, a strategy for those doing homework on Social Media, a video strategy and a community engagement strategy. It means an entire content strategy, which encompasses all your different Web mediums so that your future clients can find you no matter how they prefer to search.

The future of your business depends on search, which depends on your ability to be found. And your ability to be found depends on your digital capabilities.

Contact Delta Media Group for more information on how to improve your ability to be found on all platforms.

Wednesday, December 5, 2012

New My Portfolio signup form design

We're always looking for ways to improve the things we're doing. We want to create easier customer engagement and produce systems that generate more leads for our REALTORS®.

The latest change we've made is a redesign to the My Portfolio Signup Forms used on our platform.

With this change the form is more customer friendly and more visually appealing. You can see an example below.

What are the benefits for you?

Customers are more willing to enter their information if your website is easy to use. A Portfolio is also an important tool for your customers and your customer engagement.

Tuesday, December 4, 2012

Social media links with Email signature

Social integration for our customers keeps growing within Delta. The latest addition is a method for Agents to add their social media links to their email signatures used by emails from the DeltaNet™. This change effects all emails that currently use the shared email signature within the system.

What are the benefits for the REALTOR®?

Your website and Email are not the only ways to have customers contact you, Social Media will help you gain exposure to friends and friends of friends. These are people you may have never met before without social media.

How do you set this up?

There are three steps to set this up after you have added the link on the Overviews Page Here are the steps:

Step 1

Log in to the DeltaNet™ and go to your 'Settings' under 'Leads & Contacts'.

Step 2

Go down to the section labeled 'EMAIL SETTINGS' and click in the box for Leads & Contacts Email Signature for Email Form. This is where you will add the Social Media Links.

Step 3

Select the Social Media link(s) and  click 'Insert Links' then click 'Save Preferences' at the bottom of the page, to complete.



Q. Will the link be a Logo?
A. At this time the system will place a text link in the email signature.

Q. Can I have more than one?
A. Yes, You can add the same Social Media Links to your signature as you currently do on the Overviews Page under Website of the DeltaNet ™.

Q. What Emails will contain my signature with these links?
A. The Emails that currently have an Email signature are: the New Portfolio Auto-responder, the New Portfolio Auto-responder from Request, and the Welcome Message