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Delta Media Group Blog

Thursday, December 26, 2013

FC Tucker Collins Realtors Launches New Website With Delta Media Group

Delta Media Group is excited to announce the launch of a brand new website for FC Tucker Collins Realtors.

Based out of Terre Haute Indiana, FC Tucker Collins Realtors is a real estate brokerage offering a full range real estate services including mortgage, title, warranty, rentals and agent educational resources.


http://www.tucker-collins.com

You can visit FC Tucker Collins Realtors's new website at www.tucker-collins.com.

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

Phone 330-493-0350
Toll Free 866-233-9833
Email support@deltagroup.com
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Friday, December 20, 2013

Merry Christmas and Happy New Years from Delta Media Group!


As 2013 comes to a close, we give you our warmest wishes for a happy holiday season.

Over this past year, we've heard more and more stories about how Delta Media Group is helping our real estate partners achieve their goals. You are doing amazing things, and we salute you! As our primary goal is to make you and your company more successful, we're very proud of your success and our contribution to your achievements. We're planning for an even more exciting 2014, with more features and capabilities designed to make your real estate business more profitable.

Thank you for being an Delta Media Group customer. And best wishes for a healthy new year.

Sincerely,

Michael Minard & Team Delta
President



About Delta Media Group, Inc. 


Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.


Phone 330-493-0350
Toll Free 866-233-9833
Email support@deltagroup.com
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Regency Homes Realty Group Launches New Website With Delta Media Group

Delta Media Group is excited to announce the launch of a brand new website for Regency Homes Realty Group.

Based out of Scarsdale New York, Regency Homes Realty Group is a full service real estate brokerage offering a full range of residential and commercial real estate services.

http://www.regencyrealtyonline.com/

You can visit Regency Homes Realty Group's new website at www.regencyrealtyonline.com


Thursday, December 12, 2013

New Featured Listings Gallery Widget Creates A Fresh Look For Delta Agent Sites

Delta has released a brand new agent website customization feature that showcases multiple Featured Listings prominently in a new horizontal gallery-style interface, creating an updated modern look and feel for their website.

In the sample screenshot below, the Featured Listings gallery is displayed on the on the home page just under the main header, but this gallery can be set to display on any page.

This feature provides greater flexibility and customization for those on Delta's upgraded platform. Agents can display up to five featured listings in the gallery, and select display types from several listing categories.


Sample Agent website homepage with new Featured Listings gallery

This design change can easy be set-up in DeltaNet™ utilizing the page editor under Website->Pages and can also be entered in the home page editor under Website->Overviews.

The new placeholder design code allows for selection of up to five featured listings.  The new placeholder code looks like this: {{FeaturedHome size="5"}} (see image below).  The old placeholder design code not containing the size attribute still functions as it did previously and will display just one featured listing.

Featured Listing gallery design code interface in DeltaNet™

Agents can choose to populate their Featured Listings gallery from categories types such as 'My Listings', 'All Company Listings, All Office Listings' Specific MLS ID's' and more.  The settings controls that determine which listings show in the gallery are located under Website->Listing Display (see image below).


DeltaNet's™ Featured Listings display categories interface allow for maximum flexibility and control

Need assistance personalizing your Featured Listings Gallery?
Delta's Customer Support team is always happy to assist you!  Contact our team by calling 866-233-9833 or by emailing support@deltagroup.com.



About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

Phone 330-493-0350
Toll Free 866-233-9833
Email support@deltagroup.com
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Friday, December 6, 2013

See Delta at Triple Play Conference in Booth #1018

Delta will be in attendance and exhibiting at next week's annual Triple Play REALTOR® Convention, taking place December 9-12 in Atlantic City, NJ. 

We would love for both customers and new friends to stop by our booth, let us know you are there and talk to us about your marketing plans for 2014. 


Jonathan Blood, Delta's VP will be in the booth and be able to share some exciting new system features and technology that Delta will be unveiling soon.  So be sure to stop Booth #1018 and say hello!


Monday, November 25, 2013

The Future of Online Real Estate Search is Almost Here!

Property Search Changes Coming!
In the spirit of the holiday season, Delta is excited to unveil a gift to our brokerage partners this December.  We will be launching of a major upgrade to our Property Search engine interface functionality and features!  In anticipation for the upcoming launch, we have produced a short "trailer" to give our customers a taste of the changes to come.  Click below to play the video!



Property Search Preview Webinar
During this Webinar Delta Media Group President Mike Minard walks through a preview of the new Property Search Interface, including the latest Quick Search features, the new Advanced Search form features, the two List View Search Results, the Gallery View Search Results, and the Map View Search Results. Mike also reviews how the Multi-Market search engine operates and discusses the philosophy behind the changes. Click below to watch the Webinar delivered in its entirety. 

Friday, November 22, 2013

Old Dominion Realty's Property Management Division Launches New Website With Delta Media Group

Delta Media Group is excited to announce the launch of a brand new website for Old Dominion Realty's property management division.

www.odrpm.com
ODR's new property management website
Old Dominion Realty Inc. is a full service regional real estate firm offering residential real estate services, property management, residential and commercial appraisal services, consulting, relocation services, commercial sales and leasing services.   Based corporately in Harrisonburg, VA, Old Dominion has six offices and over 90 agents in Virginia and West Virginia.

Through their new property management website, tenants can search available rentals, submit their rental application and even pay their rent online.  The site also houses resources for landlords, including sample lease agreements, addendum samples, direct deposit forms and more.

Their new website can be visited at www.odrpm.com.

Thursday, November 21, 2013

Google’s New Search Algorithm - How Hummingbird Can Help Your Real Estate Business

You have probably heard by now… Google’s has recently changed its algorithm for how it gathers and presents search results.



Google quietly put the update — titled ‘Hummingbird’ — in place a couple of months ago, and the update does offer new challenges and opportunities for anyone who relies on internet searches for generating leads for their business.


Google says the update will affect 90 percent of all searches—several times the percentage of searches affected by significant variations of the Panda and Penguin updates.



As usual, Delta Media Group's marketing experts are on top of this and prepared to help you leverage it to your business advantage.



So let’s dig in to what Hummingbird means to you, how to avoid losing business as result of it, and how to instead gain market share while Hummingbird affects competing real estate websites.



Semantics
 
Hummingbird is about semantics. Google has built the algorithm to help semantic searches that might not only be keyword-based, as Google and other search engines have traditionally worked.



That changes Search Engine Optimization, which has always been keyword-based in nature. Now, instead of looking for SEO built around one word, Google is more worried about the semantic meaning of longer phrases. Searches are about finding answers, and Google has never been shy in its pursuit to build the best engine to answer the world’s questions.



Keyword-based SEO isn’t dead. But Hummingbird renders it less critical. Google now wants to find quality websites with content built around answering the questions consumers are asking.

For real estate marketers, we now need to worry less about optimizing around keywords such as “real estate” and “homes,” and start building good, informative content around quality neighborhoods to work in, the types of homes for sale, the types of clients served, options consumers have to buy and sell, and more.



Voice

Search is happening more and more by voice. Starting with Siri, and stretching to Google’s Search by Voice and Android’s Google Now voice feature, consumers can now speak questions directly to their computers and mobile devices.



The thing is, people tend to speak questions differently than they type them into search boxes. That renders much of Google’s text-based search engine useless because it doesn’t understand the context of the question or conversation.



Spoken questions involve semantics because they’re voiced with expression. People don’t speak keywords. Their intent is adjusted in conversation. Google has implemented Hummingbird to build out its search engine to better cater to the evolving search culture.  Web content should follow suit- built with a conversational tone.



Google Authorship

Will Hummingbird make Google authorship more important? Some Internet Marketing analysts seem to think so, and it’s best to prepare yourself for when that day comes.



Google allows you to utilize markup to create an author profile that’s linked to your Google+ account. This was introduced a year ago, but Google claims authorship is not yet a ranking factor in its search algorithm.



Enter a new search algorithm. And while we don’t (and won’t) know the exact factors that contribute and to what exact percentage, web experts agree Authorship will soon play a significant role.



Hummingbird is about semantics and context. While websites and pages can be optimized to specific keywords, authors provide knowledge, data and technical expertise. The key to authorship is building authority in a subject. Authority is built on trust, largely through those same factors — knowledge, data and technical expertise.



As authors build trust, the chances improve that their content will rank higher. Authorship ties new content to authors, allowing Google to create a graph of knowledge and expertise based on the topics consumers are looking for. Real estate marketers should create blogs if they haven’t already done so and start authoring and offering real content their customers will want to read.  This will not only build trust, but also help their business generate more leads through search.



Conclusion

Hummingbird is the most recent in a long line of Google updates. Each evokes its winners and losers, as only one URL can rank first, and between seven and 10 pages can rank on page one. For each page that moves up, another must drop off.



SEO is a science as much as anything, and Hummingbird changes the chemistry. It might all sound complicated, but the key to Google is, and always has been helping consumers find the best information to help serve their needs.


Do that, and Hummingbird will be your friend and business partner.



Want to read about about other changes and trends in real estate marketing and lead generation? Click here to learn more and download our Free White Paper, entitled "The Recent Shift in Lead Engagement".

About Delta Media Group, Inc.
Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close.

To learn more about Delta Media Group, visit their website at www.deltagroup.com.
  
About Delta Media Group's Real Estate Marketing Solutions
Delta's expert marketing team offers a suite of inbound marketing services and products that will drive business and enhance your real estate website’s online presence, including Search Engine Optimization, Integrated Blogging Tools, Custom Content Generation, Property Video Creation, Social Media Marketing, and Pay-Per-Click Search Management.

If you would like to learn more about how Delta's marketing team can work with your team to grow your business, please contact info@deltagroup.com via email or by calling 1-866-233-9833.


Friday, November 15, 2013

Realty Concepts Launches New Website With Delta Media Group

Delta Media Group is excited to announce the launch of a brand new website for Realty Concepts, based in Fresno, California.  Realty Concepts' new state of the art website can be found online at www.realtyconcepts.com.

Realty Concepts, LTD, has provided professional real estate services to the beautiful San Joaquin Valley since 1991, serving Fresno and the surrounding communities of Clovis, Madera and Sanger.

www.realtyconcepts.com
Realty Concepts' Website Features A New Modern Design
Realty Concepts is a member of Leading Real Estate Companies of the World™, and joins several other LRE members that Delta Media Group supports for their real estate website and lead management platform.

"We are happy and honored to partner with another prominent member of the Leading Real Estate Companies of the World™ family, this one being on the West Coast." said Delta Media Group Vice President Jonathan Blood.


About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

For more information about Delta Media Group and their brokerage marketing technology solutions, please visit their website at www.DeltaGroup.com.


http://www.leadingre.com/


Delta Media Group Logo Phone 330-493-0350
Toll Free 866-233-9833
Email info@deltagroup.com
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