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Delta Media Group Blog


Tuesday, March 12, 2013

Email Campaign Tracking With Google Analytics

Understanding your marketing is important to your overall marketing plan. It's really good when you have the tools giving you an understanding enabling you to decide where to spend money and where you're getting a return on your marketing dollars.

Because we like to know what's working we've started adding Google Analytics Campaign Tracking Codes to emails going out from our system.

So far we've added tracking codes to New Listing Emails and to Market Watch Emails. This change went live at the end of Friday, March 8th, 2013 so any email sent after this will have tracking enabled.

This is a really good tool because you can see inside Google Analytics how many customers are clicking through to your web site from Delta's email marketing.

Here is a video showing what you'll see inside Google Analytics and how we've coded our emails.

If you aren't taking advantage of our Online Marketing Products including Search Engine Optimization you really should talk with our team. We can grow your online business and get you more results!


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