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Thursday, April 25, 2013

Increase your real estate business…by blogging?

Blogging was all the rage six years back…in real estate and amongst several other industries.

You probably remember headline after headline on, well, blogs by bloggers blogging about how blogging was the future of your business.

In many cases, there was little or no data in those blogs. There was no proof that blogging was really becoming as profitable as claims made it out to be. And you might have given it a try for yourself on one of the dozens of blogging platforms that constantly seemed to pop up each month.

You did it for some time, you didn’t see the results promised, and you might have found it was difficult to maintain. Soon, you didn’t keep up with it, and you noticed many of those bloggers preaching about blogging were no longer practicing what they preached as well.

Is blogging making a comeback now? Perhaps it never left.

An article released last week detailed how a website saw staggering results by publishing 150 blog posts in 50 days. The website saw an 800 percent increase in “leads directly generated via inbound marketing and content,” a 901 percent increase in referral traffic, a 500 percent increase in blog organic traffic, and many more.

The article piggybacked off another, which detailed the impressive results a company saw by posting 50 blog posts in 25 days, including a 481 percent increase in overall website traffic.

The moral of the story: blogging still works.

But blogging doesn’t just work. In fact, it takes a lot of work to make blogging work. Fifty, or 150 blog posts take a lot of time to write, regardless of the amount of days you’re looking to write them in.

Blogging also takes a lot of research, and, if you’re not a writer by trade, a good amount of proofreading and maybe even assistance from others who might be more grammatically sound. A blog is not a diary; the content in it is even more important than the frequency by which you post.

But, like many of the real estate marketing tips we (cough) blog about, blogging isn’t rocket science. We've provided a list of helpful real estate blog tips before, and created this four-step list to help you maximize your blogging efforts:

1. Set up a blog
2. Connect it to your website
3. Start writing
4. Never forget who your audience is and what they’re interested in

If you are using Delta Media Group, steps 1 and 2 are already waiting for you. If you regularly read our real estate blog, you should have an idea for step 4. That leaves writing as your only major responsibility.

Of course, there are many more tips you can leverage, like sharing your blog posts on Social Media, linking relevant keywords to sections on your real estate website, and even crowd-sourcing story ideas from your audience. But you can grow to learn and utilize those. Baby steps.

Blogging helps boost SEO value because blogging helps with long-tail keywords that most websites just don’t key on as well. According to an article published Tuesday, Eighty percent of content is transactional or navigational, yet 50-80 percent of search queries are informational in nature. Blogging is built more around natural conversation than transactional on-site content, like that found in most property descriptions.

Search engines are interested in providing the best possible results for searchers on any given topic. In fact, Google has taken broad steps to punish complex affiliate and linking networks designed to boost SEO. As that has occurred, simple answers to questions and solutions to problems have returned to where they belong—the better organic results in search engines.

Does blogging sound like a good idea for your business? Delta Media Group can help. Contact us for real estate blog, SEO or website assistance and inquiries.
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