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Delta Media Group Blog

Friday, June 28, 2013

Coastal Real Estate and Development launches website with Delta Media Group


Delta Media Group is pleased to announce the launch of a brand new website for Coastal Real Estate and Development, based along Alabama's beautiful Gulf Coast. You can view their new site at www.coastalread.com.

Thursday, June 27, 2013

Signature Realty Management launches brand new website with Delta Media Group

Delta Media group is pleased to announce the launch of a brand new website for Signature Realty Management, a brokerage and property management firm with four offices in the Jacksonville, FL area.  You can visit their new website at www.srmiproperties.com.

Wednesday, June 26, 2013

Changing Consumer Expectations: Three Ways to Adapt

Your real estate customers used to wait on you. They had no other choice.

If they drove by a property they liked, they might call the number on your sign. Otherwise they might have found a listing in a newspaper or magazine and contacted you for more information.

They didn’t have access to the MLS until IDX feeds were born on real estate websites. That helped create a more even playing field in the industry.  Branding and big spending didn’t necessarily give an agent the same advantage over his or her competition. And the market has grown even more competitive since.

We recently detailed the top five changes in real estate marketing, and one of the main points was changing consumer expectations.

As we noted, consumers are now empowered. And that means you have to work even harder to earn their business. But, like with most changes, it also means great opportunities for those savvy agents who are willing to embrace the new-age, empowered consumer, and leverage real estate technologies to better increase the probability of working with him or her.

Below are a few ways to better cater to changing consumer expectations.

Transparency

As mentioned, the modern-day real estate consumer is more empowered than ever before. She can hop on a search engine, look for local properties, and find hundreds, if not thousands of real estate websites that display the entire local MLS.

She can see practically every MLS detail of every MLS listing, all instantly. She doesn’t need to talk to you to find more information about the listing, unless she wants to go through a house.

Think you’ll fool her into contacting you by forcing her to create a profile to search the MLS or hiding listing images? Think again. She’ll find another agent who isn’t withholding information.

Empowered consumers want to see transparency, because they want to feel they can trust an agent before choosing to work with him or her. Your real estate website should build trust by providing the market’s easiest property search, which allows a visitor to find what he or she is looking for instantly.

Once they find it, they should be able to instantly request more information about the listing without feeling like they’re being scammed into signing up for a lifetime of unwanted spam and solicitation from you. Your website must clearly say what they’re signing up for, what they’re getting, and allow them to choose and customize the specifics and how often they’ll receive information.

Education

Consumers now expect to educate themselves on the decisions they make. Search engines have helped make answering questions and learning easier than ever before, and smart consumers leverage those capabilities to make an educated real estate decisions.

They also expect to work with an agent who will educate them on their real estate transaction, but they’re starting that search online- before they might ever communicate with you. That means your real estate website must also educate them on the market, local trends, and macro-level real estate changes.

The visitor who found your real estate website through a search engine, used it to find a listing they like, and is considering contacting you, will be more prone to only use your website moving forward if it helps educate them in ways other websites don’t.

But education doesn’t start and stop on your website. Digital marketing mediums like email, social media and your blog should also work as educational channels. Your consumers should be able to  not just receive new listing updates via email, but also should also be able to receive full email Market Watch reports that show them up-to-date trends for the exact market they choose.

The more educate your consumers, the more transparent you are to them, then the more likely they are to trust you as their agent of choice, and refer you and your real estate website to others researching the local real estate market.

Exceptional Customer Service

The new consumer expects to be taken care of. She expects to have an answer to her inquiry nearly instantly. Any deviation from these expectations means she’ll find another agent who will fulfill them.

Customer Service was always an important facet of real estate consumer expectations. But as consumers have grown more empowered, customer service has become more paramount to your real estate business.

In order to provide optimal customer service, you must have a means of receiving customer leads instantly, and responding to them almost as quickly. You must be able to keep your customers neatly in a database, keep notes on each of them, know what they’re interested in even if they haven’t told you, and cater to their needs and wants. That requires an elite real estate lead management system that is integrated with your website and mobile real estate website, and can deliver all inquiries instantly.

In order to work with the changing expectations of the modern-day real estate consumer, you need the tools to deliver transparency, education and exceptional customer service. That means you need to partner with a real estate marketing firm that can help you deliver on those needs as quickly as your consumers are looking for them.

Contact Delta Media Group to learn how you can better execute your digital real estate presence to capitalize on changing real estate consumer expectations.

About Delta Media Group, Inc. 

Serving over 300 real estate brokerages, 30,000 agents and 225 MLS's across the nation, Delta Media Group is one of the fastest-growing digital marketing firms in the real estate industry. From desktop to tablet to mobile, Delta offers integrated digital marketing and customer management solutions for every platform. For more information about Delta Media Group, visit www.DeltaGroup.com.

Tuesday, June 25, 2013

The Mucci Team launches redesigned website with Delta Media Group

Delta Media Group is pleased to announced the launch of a newly redesigned website for The Mucci Team, based in Canton, Ohio.  You can view the brand new design at www.themucciteam.com.

Tuesday, June 18, 2013

The Top 4 Steps to Improving Lead Conversions

Last week we showed you The Top Four Steps to Increase Your Real Estate Leads. 


This week, we’re going to look at what to do with those leads once you receive them.



Just a few years ago, the toughest part of real estate seemed to be managing all the leads a real estate brokerage would receive every month. 



Since then, the market hit rock bottom and monthly lead totals took a nosedive. 

The good news is we have all noticed a strong rebound in recent months. In fact, this year is off to a booming start for many of the brokerages and agents we work with.




So now that we are seeing increased leads in our respective pipelines, we need to reacquaint ourselves with how to manage those leads more effectively and efficiently. 



Your conversion rate is one of the most important elements of your business because it’s turning your leads and contacts into closed transactions that result in you and your brokerage earning more money. It also means happy clients, and potentially getting referrals off the excellent service you provided.



Of course, you might not get referrals or even convert business if you don’t have the customer service to back it up. Many agents and brokerages think their service is great, but the client may say otherwise- and the client is boss. 



So we’ve assembled this list of the top ways to improve your conversion rate, so you can earn your living and start earning more referral business. 



1. Responding to a Customer



It seems silly, but some agents feel they can prequalify leads based on feeling or intuition. They might receive a lead and assume, based on its verbiage or the tone in the voicemail, the customer probably won’t move soon- if at all.  So they move that lead to the bottom of their priority list.



Or perhaps the agent just got so busy that they forget to respond. Maybe they put it off for an hour, which grew to a day, then a week. 



And brokerages hold some responsibility as well. Oftentimes they have no way of tracking the lead or maintaining accountability for what happens to leads after they distribute them.  Many brokers blindly send leads to agents thinking he or she will respond to the customer instantly. Sometimes that agent doesn’t respond to the customer at all-which reflects negatively on the brokerage.



A customer who feels that he or she is being ignored will not only not want to work with you, they’ll also refer additional business elsewhere. Now you’ve lost a conversion and future business.



2. Time of Response



Consumers want instant gratification. If you called to order a pizza and no one answered the phone, you’d likely move on to the next pizza shop in the market. Consumers will move to the next real estate agent they find if you don’t respond to them virtually instantly.



Response time is one of the top ways to improve your lead conversion rate. This is being overlooked by a large number of real estate agents.  Brokerages might be sending quality leads to agents who don’t quickly respond to them. 

We’ve found that a slow response time is one of the top contributors to losing a chance at a sale. We’ve also found that when brokerages or agents claim leads are low quality, independent research often shows the customer received a poor response, experienced slow response time, or received no response at all.



3. Quality of Response



Your customers turn to you because you’re the market expert. They approach you with a predisposition that you are there to help them.



The quickest way to turn them off is failing to uphold their image of your professionalism and expertise. 



If you respond to their inquiry in a vague or uninterested manner, they might feel like you might not know as much as they expect you to. If you respond rudely or with poor grammar, they might question your professionalism as an agent. If you respond late or seem preoccupied while responding, they might feel like you don’t consider them important enough to work with.



Those actions will push that visitor along to another agent that they will feel more comfortable working with, and you’ll wonder why you lost that opportunity. 



4. Understanding Word of Mouth



All the negative lead responses we listed above make for unhappy potential customers. In the age of social media and the instant ability to communicate to a wide audience, only the naïve think bad responses to a lead (or no responses at all) will go unchecked.


A customer might decide to send a post or tweet to hundreds of friends or followers on Facebook or Twitter to complain about your service without you even knowing that you upset them. This could make for a lot of people in the marketplace who might not have known you’re the name of your business before, but will remember to not work with you now. 




The old adage is not correct with social media today—any exposure is NOT good exposure. Bad PR does exist and is extremely hard to repair, particularly when there are so many more real estate brokerages, agents and websites in your market competing for the same business. 



Word of mouth can also be a great attribute to your business. Making the extra effort for a customer—whether it’s responding to them when they submitted that lead late at night, going out of your way to answer a question, or listening and understanding their situation when others might not have—can go miles in regards to referrals. 



A lead referred through word of mouth might be ready to convert as soon as you respond to it, because they already trust you and are not considering working with anyone else. 



Conclusion

You can greatly improve the chance that a lead will convert by increasing the leads you receive through referrals. And the referrals you receive are driven by word of mouth directly from the excellent and attentive service you’ve provided.



We encourage you to analyze these four items and how they apply to your business. Some agents and brokerages might not even realize why they are losing sales.
  Need help improving your leads and conversions? Contact Delta Media Group. We can help by analyzing your business marketing model and customer management platform.  We will work with you to understand where there are gaps, and where there may be opportunities to grow and improve your business through more effective real estate marketing and lead management.

About Delta Media Group, Inc. 

Serving over 300 real estate brokerages, 30,000 agents and 225 MLS's across the nation, Delta Media Group is one of the fastest-growing digital marketing firms in the real estate industry. From desktop to tablet to mobile, Delta offers integrated digital marketing and customer management solutions for every platform. For more information about Delta Media Group, visit www.DeltaGroup.com.

Wednesday, June 12, 2013

The Top 4 Steps to Increase your Real Estate Leads

At the end of the day, your real estate business boils down to leads.



They might come from ads, referrals, online, your brokerage, or through a service you pay monthly for a set number of leads, or per lead. But leads are the starting point to every transaction you’ll generate.



This leaves you with two fundamental ways to grow your business: 

1. Get more leads

2. Improve your conversion rate of the leads you receive



Either one will help boost your sales, but combining both is optimal. 



We recently looked into the data behind leads and conversion rates to help shed some light on where your business could, or possibly should be. 



Let’s start with a few numbers to strive for:

1. Over 2,000 leads per month

2. 18 percent conversion rate



These are numbers we are seeing through some of the integrated real estate websites we currently build and manage. Granted, it takes a relatively large company to generate a few thousand high-quality leads in a month (your average neighborhood real estate agent or 12-agent brokerage isn’t likely to see that number), but these numbers are scalable, and we want to show you how. 



1. Your Real Estate Website
Leads come from the Web. There might still be some debate as to how much marketing budget to put into non-Web areas, but there’s little debate any longer about how the overwhelming majority of real estate leads are generated these days. 



Generating leads from the Web requires more than a nicely designed website or MLS property search functionality. It requires a robust Web platform that’s built around search in order to push your visitors effortlessly to exactly what they’re looking for.



If a customer can't immediately find what they're looking for, they'll go right back to their Google search and find another local real estate website, and you'll lose that lead.



2. Email Marketing

Once a visitor finds the listing they're looking for on your real estate website, they need to be able to quickly and easily request any additional information they would like, and receive that in a timely manner. If it’s a showing request, they should receive an email notifying them instantly that the request was received, and an email within a couple of hours from an agent confirming that the showing was scheduled, or is in the process of being scheduled. 



If your visitors are interested in a specific area, they need to be able to request and receive not only email updates of listings in that market, but detailed information of real estate trends in that market. They should receive comprehensive market reports, which all provide the info necessary for them to make a well-informed decision. 



A well-designed email report will prompt a consumer to take action when they find the information they're looking for, which equates to lost leads for you if you are not offering that report to prospects.



3. Mobile Real Estate Website
If the visitor is browsing on a mobile device, they should be redirected immediately to a mobile real estate website. They should be able to find your website through a search engine (which can't happen with an app), should be able to find listings around them regardless of where they are, and should be able to quickly submit leads a request directly from their mobile device for more information on that listing or schedule a showing.



To that visitor, your mobile website is a more convenient version of your desktop site. And it should feature functionality built to work on smartphones. Gone are the days of mobile websites that served only as watered down versions of desktop sites. Smartphones are smart, and can leverage location data to provide a much better user experience to consumers. 



If your mobile website doesn't provide that user experience, your website visitor will find one that does, and you'll lose more leads.



4. Lead Management

Leads submitted to your mobile website should route the same way they would if submitted from a desktop site. 



Many of the integrated real estate websites we build and manage see one-third of all visitors coming from mobile devices, and mobile shoppers are interested in making a buying decision. Desktop computer users might be more likely to browse, but a lead submitted on a mobile website from a visitor sitting in their car near that listing is a hot lead.



Those leads should route through a central lead management system that distributes them to you instantly. You should be able to log into your lead management system to see all your leads, whether from desktop or mobile, in the same database. You should be able to follow up with them just as quickly, and with the same options. 



How your leads are managed greatly impacts your ability to convert them, and whether you'll receive more. Leads that aren't quickly responded to might as well have never been leads at all.



Conclusion

We've highlighted four crucial steps to helping you attain more real estate leads. Improving your conversion rate comes down to the quality of those leads and your ability to respond to them. 



We’ll touch more in our next article on the top steps to improving your conversion rate. In the meantime, learn how to generate more leads for your real estate business.

 

About Delta Media Group, Inc. 

Serving over 300 real estate brokerages, 30,000 agents and 225 MLS's across the nation, Delta Media Group is one of the fastest-growing digital marketing firms in the real estate industry. From desktop to tablet to mobile, Delta offers integrated digital marketing and customer management solutions for every platform. For more information about Delta Media Group, visit www.DeltaGroup.com.

Monday, June 10, 2013

Walter Dunn & Associates launches new website with Delta Media Group

Delta Media Group is pleased to announce the launch of a brand new website for Walter Dunn & Associates, based out of Cordova, Tennessee.  You can visit the new website at www.wdareo.com.

Thursday, June 6, 2013

Russ Ravary of Keller Williams launches new website with Delta Media Group

Delta Media Group is pleased to announce the launch of a brand new website for Russ Ravary, with Keller Williams in Commerce, Michigan.  You can check out the new website at www.michlakefronthomes.com.


Elite Preferred Realty launches new website with Delta Media Group

Delta Media Group is pleased to announce the launch of a brand new website for Elite Preferred Realty, based in gorgeous Sarasota, Florida.  You can visit their new site at www.elitepreferredrealty.com.


Towne and Country Realty launches redesigned website with Delta Media Group

Delta Media Group is pleased to announced the launch of a new redesigned website for Towne and Country Realty, based in Ashland, Ohio.  You can check out the new design at www.timstoopsteam.com.


Kiawah Island Motoring Retreat launches website with Delta Media Group

Delta Media Group is pleased to announce the launch of a new website for Kiawah Island Motoring Retreat, a rare and vintage auto event which takes place at Kiawah Island Club.  Kiawah Island, SC is an upscale community south of Charleston, South Carolina.  You can view their new website at www.kiawahislandmotoringretreat.com.


Executive Real Estate, LLC launches website with Delta Media Group

Delta Media Group is pleased to announce the launch of a new website for Executive Real Estate, LLC, which maintains offices in Glastonbury, CT and Indian Orchard, MA.

Take a look at their new site at www.executiverealestatellc.com.



PRESS RELEASE: Delta Media Group Announces Joel Maas Joins Team as Director of Marketing


Delta Media Group, Inc., leaders in online real estate technology announced that Joel Maas has joined the company as Director of Marketing. Mr. Maas will be leading Delta’s corporate marketing and communications efforts. Mr. Maas brings with him years of experience directing marketing and communications efforts for both domestic and international business-to-business companies specializing in brand messaging and corporate identity development.

Mike Minard, President of Delta Media Group, Inc., commented, "Joel is a great addition to the management team at Delta. He will be instrumental in taking our brand positioning and client communication to the next level." Delta Media Group, Inc. has evolved as an online business development group powering some of the most influential real estate brokerages in the US.

Joel Maas commented about joining Delta Media Group, Inc., “I am thrilled with the opportunity to join the team at Delta Media Group. This is fast-growing company that delivers a powerful online customer experience. The leadership at Delta Media Group truly understands where marketing meets technology. I am blessed to be a part of it and excited to help move the company forward."

About Delta Media Group, Inc. 

Serving over 300 real estate brokerages, 30,000 agents and 225 MLS's across the nation, Delta Media Group is one of the fastest-growing digital marketing firms in the real estate industry. From desktop to tablet to mobile, Delta offers integrated digital marketing and customer management solutions for every platform. For more information about Delta Media Group, visit http://www.DeltaGroup.com.

Click Here to read full release at PRWeb

Tuesday, June 4, 2013

DeltaNet™ Enhancement: New Campaign Feature Removes all Customers with one click


At Delta Media Group we are continuously building useful and innovative enhancements into our powerful Real Estate marketing platform that boost sales and make life easier for our users.

We are excited to announce a brand new feature that will save time as you create marketing campaigns.  This button allows for users to remove all customer groups with one click, rather than remove the groups individually.  We hope that this little bit of added efficiency proves useful!

                DeltaNet™ users can now mass-remove all of their groups with one click