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Delta Media Group Blog

Friday, August 30, 2013

Thompson Wood Real Estate Launches New Website with Delta Media Group

Delta Media Group is pleased to announce the launch of a brand new website for Thompson Wood Real Estate, based out of Camp Hill, PA, near Harrisburg.


You can visit their new website at www.thompsonwoodre.com.

Thursday, August 29, 2013

DeltaNet Feature Update: 5 Star Ratings System added to Customer Testimonials Feature


Delta Media Group has unveiled a brand new feature update to DeltaNet.  The Customer Testimonials feature has been updated with the ability for customers to add 5 Star Ratings to Agents.  Here's how it works:

This new functionality must be turned on by an Admin.  There is a new "Global System Settings" tab in the Admin's Customer Testimonials section.  In that section there is now an "On and Off" switch. Switching this to "On" enables the 5 Star Ratings system for Agents.




Once the functionality is turned on, Agents can then turn the 5 Star Rating System on under their own Settings tab.




After enabled, there will be a new ratings field viewable to customers who are adding or editing a testimonial for their agent.




New corresponding visual features have been added to the public customer interface, including a graph showing total number of star ratings and average star rating.





The public form has also been updated, giving customers the rating selection.







Wednesday, August 28, 2013

The Four Foundational Steps to Selling Homes Online

There used to be a question of how to sell homes on the Web.

It's one worth asking because, unlike with eCommerce websites, people can't directly purchase homes online.

But there are plenty of ways to start the sales process online, and there are critical, foundational tactics that are important to review or begin doing for those Realtors who are just getting started with their online marketing.

We've broken those into four steps that should be followed by all forward-thinking Realtors and brokerages, and anyone looking to remain in business as your clientele moves to more digital methods of real estate research, and away from the traditional platforms you might be used to.

1. Property Search
Your real estate website’s primary purpose is to provide customers an easy way to search homes for sale.

The easier the search, the better service you’re providing to your customers, and the more they’ll feel compelled to rely on your website for their real estate needs.

As Seth Godin recently noted, great design means getting people to do what you want. That doesn’t mean getting a user to want what you want, but understanding what the user wants and providing them the easiest way of accessing it.

“The goal is to create design that takes the user's long-term needs and desires into account, and helps him focus his attention and goals on accomplishing something worthwhile," Godin wrote.

A real estate customer's long-term needs are finding their next home, or selling their current home. Your property search can help the customer focus his attention on accomplishing that with you as his agent.

2. Call to Action
Once your customers are able to find what they’re looking for when using your real estate website, they should be offered the opportunity to connect directly with you.

That means you need a call to action that is as easily accessible as the property search that got them to the page they were looking for. But one call to action isn't enough. Different customers search different ways, and different styles of CTAs might capture their attention.

While one customer might find the home she is looking for and immediately request a showing, another might want to ask a question about the property before taking that step. Another might be earlier in the sales funnel, and would prefer to sign up for listing notifications or a Market Watch report before deciding to ask direct questions about, or see a listing.

Each step requires a different call to action that should cater to the customer's specific needs. One blanket email-based lead submission form won't cut it.

3. SEO
Catering to what a customer needs once they’re on your website is of the utmost importance.

But it’s also important to remember that most customers no longer start their search on your real estate website, regardless of how great it might be. They begin their real estate search through a search engine.

That could mean searching for a real estate website, searching for an agent, searching for a specific area or neighborhood, searching for a street or home, or several more options, from short to long-tail searches.

If you want to capture the customers searching in these ways, your site has to be optimized for search engines to find it. You have to rank highly for all these searches, or you'll be passed up for websites that do. Search Engine Optimization can be a tricky battle, but it's a necessary one if you hope to cater to the largest percentage of real estate shoppers.

4. Lead Distribution
Now you know what you need to get people to your real estate website, get them to search for homes, and get them to submit leads.

What happens next?

If you don’t have a means of distributing leads instantly, whether to yourself or to a group of Realtors in your brokerage, all the above points could prove useless.

The sale process might start with a lead, but it doesn’t end with it. Leads have to go to agents instantly. Agents have to respond to leads almost as quickly. Customers have to be secured, their questions need answered, and their showing requests need scheduled. Customers are engaging in real estate differently than they ever have before, which requires you to adjust your business to cater to their method of engagement [download our free White Paper: The Recent Shift in Real Estate Web Engagement to learn more].

If you sit on a lead thinking it’s yours, you might not realize it’s yours to lose. The customer might grow impatient, which means she’ll conduct another Google search, find another real estate website, and submit another lead there.

If that agent responds more quickly, he will earn the customer’s business. If he doesn't respond, the customer will move along to another agent.

Real estate websites can generate a tremendous amount of business. But online real estate sales aren’t about processing orders; they’re about earning, receiving and distributing the leads in order to create more business opportunities.

If you follow these steps and develop a marketing strategy that factors in current trends in marketplace technology & customer engagement, you have laid the foundation for a successful real estate business.

To learn more about how real estate online engagement: lead traffic, SEO, and lead distribution has changed the way Realtors are doing business, click here to download the free White Paper, entitled "The Recent Shift in Real Estate Web Engagement."

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents where marketing meets technology, helping clients efficiently grow their businesses from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com.   
 

Friday, August 23, 2013

Prudential Kathy Reid Realty Launches New Website With Delta Media Group

Delta Media Group is pleased to announce the launch of a brand new website for Prudential Kathy Reid Realty, with locations in Stow and Hudson, Ohio.


 You can view their new website at www.prudentialkathyreidrealty.com

Monday, August 19, 2013

Binns Realty Launches New Website With Delta Media Group

Delta Media Group is pleased to announce the launch of a brand new website for Binns Realty, based out of Blissfield, Michigan.



You can view their new website at http://www.binnsrealty.com.

Wednesday, August 14, 2013

Vine & Instagram: Five tips on how to use them to market your real estate listings


A glimpse of a soothing fireplace. A shot featuring the dark wood contrasting with the deep, granite counter tops and subtle light splashed in the kitchen. A peak through the door of the master bedroom. Then of an outdoor fire nestled warmly in the heart of a patio. Finally, a shot from the road, perfectly framing the front of the home.

This would be enough to grab anyone’s interest, and it can all be achieved in six seconds.

That is the exact amount of time a Vine video provides for you to leverage an emotional connection to earn a new lead. Are you up to the task?  What message could you communicate in six seconds?

How about 15 seconds, as is the case with Instagram’s new video option? These are the questions going through the heads of marketers in recent months as Vine and Instagram videos have sparked a significant amount of interest in this unique, new  marketing functionality.

And with good reason. According to Cisco, global ”consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012.” And 52 percent of consumers say they’re more confident about purchases after watching product videos, per a study from Invodo.

The good news for you is video, in general, and these new marketing mediums, in particular, parlay perfectly to real estate.

Emotional connections play a large role in home sales. Six-to-15 seconds provides an adequate amount of emotional bait for a consumer to want to inquire about more information.

And the best part? These short videos are something your consumers want to watch. Who doesn’t want to see a video montage of a fantastic house and envision themselves in it? Those who utilize videos to build the best emotional connections will produce the most inquiries, and customers will contact you for more information, listing price, and possibly to schedule a showing.

Below are a five helpful tips we’ve assembled to show how to best use Vine and Instagram videos for real estate applications:

1/ Highlight the listing’s most appealing features. You have a short window to entice the customer to inquire about more info, so use this window strategically and focus on the most appealing or unique features to set the listing apart.

2/ Don’t show the entire house. That’s what your real estate website is for. Show enough of the areas of the house to make them want to see more.

3/ Don’t make it a virtual tour. Vine and Instagram shouldn't be used to show a video walk-through of a house. They’re made to show an artistic video interpretation of the home's highlights, or tell a short story. Social Media videos can be a great resource to build an emotional connection without coming across pushy.

4/ Don't try to sell. Social Media is a communication channel first. It's not a sales channel, and overly salesy posts tend to turn people away. Enticing posts will sell on their own.

5/ Call to Action. Yes, even in a Social Media video a good CTA is important. If the viewer is captivated by the first five seconds of clips of the listing, one idea would be to use the last clip to show a closeup of your real estate sign in the front yard, with the listing behind it in the background. You can show the house and make your name synonymous with it, while getting your brand logo in the consumer's head. And you can do this without breaking rule #4.

Video is yet another strong tool to add to your belt of real estate marketing channels. While consumption rates show video has virtually become a necessity, utilizing video the right way through these unique channels can put you far ahead of the competition.

If you're looking for more advice to help you with your real estate video and Social Media marketing, click here to sign up for a free Online Marketing Assessment delivered by one of Delta Media Group's real estate marketing experts. Our assessment will provide you with a clear picture of your current online marketing efforts as they relate to website design, usability, search engine optimization, search engine marketing, social media marketing, lead capture, video, and outbound marketing tactics.

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents where marketing meets technology, helping clients efficiently grow their businesses from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com.   




Friday, August 2, 2013

Free White Paper | The Recent Shift in Real Estate Lead Engagement



Real Estate lead engagement is evolving faster and faster these days. Not only have lead sources trended away from traditional marketing methods, but the emergence of Web 3.0 has changed the ways in which leads are being generated online. In fact 20% of web leads are now being generated from sources that didn't even exist just four years ago.

In this white paper Delta Media Group marketing experts explore the recent eye-opening trends in online engagement-backed by traffic statistics from over 35,000 websites.


                                                  Click here to download your free copy 


 About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents where marketing meets technology, helping clients efficiently grow their businesses from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com.