Marketing and Business Tools for Real Estate 866.233.9833

Delta Media Group Blog

Monday, September 30, 2013

Mobile Customers Require Mobile Agents: Introducing the Most Advanced Mobile CRM Yet

The ability for you to do business while on the go is now more important that ever.

It’s no longer a bonus. It’s no longer a nice advantage...

It is the future of Real Estate business!

At Delta Media Group, we understand this growing business requirement, and we’ve paved the path to help you get there with the fully mobile CRM for REALTORS, Mobile DeltaNet™ (version 3.0).
Delta Media Group's Mobile DeltaNet™
Who do 40% of current real estate shoppers work with?

If you don’t have a top-end mobile Real Estate website, they’re not working with you.

And that growing percentage of mobile traffic is trending to rise above 50% for brokerages in 2014.

That’s how fast mobile is overtaking desktop Real Estate traffic according to the stats we’ve been measuring amongst tens-of-thousands of real estate websites across the country [you can read about these trends in our free White Paper, entitled The Mobile Customer Experience].

But one of the common misconceptions in the mobile discussion is that having a mobile Real Estate website for your customers is enough. Most Real Estate brokerages and agents don’t consider the other side of the mobile conversation—their own ability to follow up with leads when they are on the go.

We’ve worked for years to perfect the consumer-facing side or "front end" experience of our mobile real estate websites.  The new Mobile DeltaNet™ — released late last week - works to perfect that "back end" experience for REALTORS.

When consumers search homes from their smartphones, as 40% do, they can easily find what they’re looking for and instantly submit a lead through a mobile-optimized real estate website.

The lead is hottest when it first arrives, but it might be cool by the time you return home from the grocery store, let the dogs out, start dinner, then hop on your laptop to check your leads and email.

The Mobile DeltaNet™ system was completely rethought from the ground up to cater your business to the mobile customer and respond immediately to leads turning you into a "mobile agent".

When you’re standing in line at the grocery store you can check your leads from the Mobile DeltaNet™. If you left the office and forgot to get back with the customer you promised to follow up with today, the Mobile DeltaNet™ includes your full contact list complete with contact information.

Meet someone while out who might be interested in additional information because they’re considering listing their house? Add their contact information to the Mobile DeltaNet™. It will be there when you are ready to follow up.

Best of all, you can now process your leads directly from the Mobile DeltaNet™.

Get a new lead while heading to lunch? Process it at the restaurant and follow up with the customer right away. If your brokerage uses the Delta Media Group lead management system, it will distribute leads through the Mobile DeltaNet™ just as it does the desktop version.

Mobile is an essential part of your business moving forward, and the next generation of the Mobile DeltaNet™ is the essential desktop-to-mobile link your real estate business requires.

Click Here to see screenshots of the new Mobile DeltaNet™ interface, or watch the video below to see a detailed walk through of the system's features.

 

About Delta Media Group, Inc. 


Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.  For more information about Delta Media Group, visit www.DeltaGroup.com.

Thursday, September 19, 2013

Property search results that look awesome!

Are you looking to 'upgrade' your users' experience on your web site?

Delta's new search results system may just be 'upgrade' you need.

The new search results system is a modern, feature rich, customer driven search results system containing the most up-to-date technology. You can see the new search results in-action here: http://www.equitygroup.com/s/or/clackamas-county/lake-oswego/

The new search results features three view types. Each of the three view types are displayed in the screen capture images below. They are List View, List With Map, and Gallery View.

List View

List with Map

Gallery View

The new search results also contains advanced features found only on modern platforms.

One such feature is the ability to scroll through listing photos in-line on the search results page. As you move your mouse over the property photo the listing 'banners' (such as Featured Listing) and photo count graphic get hidden and we display buttons to navigate the photos. We also show which photo currently in-view by showing a status of '1 of 25', '2 of 25', and so on as the photos are changed.

It's also important that today's modern real estate platforms support tablets, especially the iPad. The new search results is fully compatible with the iPad. This compatibility also includes this photo browser on the search results. The search results photo browser is fully compatible with the iPad and other tablets.

Watch this video to see the photo viewer in-action:


Here are some screen capture images showing what the property information looks like when you have your mouse hovered over the photo and when you do not.

Standard View

Mouse-Over View which activates property photo controls

If you would like to activate this new search results system on your web site please contact support@deltagroup.com via email or by calling 1-866-233-9833.


Introducing New Lead Automation Features That Drive Business And Save Time

Delta Media Group has released an important lead automation feature set to drive business for the Brokerage and increase efficiency for the Admin. 

Enabling this feature set will allow for the automated processing of My Home Finder, My Portfolio, and Photo Portfolio Leads, that then trigger an auto-response customer greeting email.  The greeting emails are customizable and can be set to delivered at times pre-specified by you.

These tools were put in place to help lead administrators handle the large number of leads generated from My Homefinder, My Portfolio, and Photo Portfolio requests.

This functionality must be enabled by an admin.  Here's how it works...
  • If the lead comes in during 'On' or 'Queue' hours then the lead will be auto-processed. 
  • A greeting email will be scheduled to go out to the customer after the specified time period.
  • If the customer makes another request (email, showing, etc.) before the greeting email goes out then the greeting email will be canceled. 
  • The greeting emails can be customized on the admin side of the DeltaNet™ under More->Preferences->Messages in the 'CUSTOMER OFFER GREETING EMAILS' section. 
We have created a video that explains this feature set's benefits and functionality in detail. 
Watch this video to see step by step instructions on:
  • Selecting a lead administrator
  • Enabling auto-generation of leads
  • Configuring your auto-process settings
  • Customizing messaging of auto-generated greeting emails
  • Customizing delivery timing of auto-generated greeting emails







Manage Your Customers With Customer Labels

We have added a new feature to Customer Center and the Add New Customer interface which helps you track and sort your customers.

Some REALTORS® find it helpful to label their customers with such labels as Past Customer, Current Seller, and so on. This helps them quickly filter customers inside Customer Center, providing an up-to-date list of customers that the REALTOR® can take action on. Actions may include emailing them, calling them, adding notes, reviewing what the customer has done online the past week, and more.

This feature really gives the REALTORS® one more way to manage and organize their business.

With this update, when using the Add New Customer tool the REALTOR® can label their customer. (The screen image below shows the new Label feature.)



After adding a label, sorting and filtering your customers based on the label is easy, saving you time.  The label menu is customizable based on your preferences.

Mobile DeltaNet™ 3 Has Launched

The next generation of Mobile DeltaNet™ has launched.



This version of the Mobile DeltaNet™ is a completely new system which paves the way for many advances in the future. With this launch, there have been many refinements and new features added that will make it easy for you do business with your customers.

We've put together a brief feature video highlighting Mobile DeltaNet™.



Click the button below to contact Delta Media Group and schedule a demo, 
or call 866-233-9833 for more information and pricing.


                         Scroll below to see additional screenshots of the new Mobile DeltaNet™...
 








 

 
About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents where marketing meets technology, helping clients efficiently grow their businesses from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com

Monday, September 16, 2013

Staggering Mobile Traffic Growth: What Brokerages Need to Know Now

An article and interview with Mike Minard, CEO of Delta Media Group, on why mobile growth studies revealed in new White Paper are so important to the Real Estate industry


It happened the entire time I stood in line for coffee this morning.



It didn’t stop while I was at dinner the other night. 



It was going on every second of the last concert or sporting event you attended, and even while you walked down the sidewalk. Heck, it happens while I am watching TV with my family.



It seems no matter where you are or what you’re doing, someone around you is on his or her smart phone. 



What used to be a rude habit has now become a cultural norm, and there’s no indication the course will ever reverse itself as millions of new smartphones are activated in the U.S. each day. 



Those people aren’t all working. Many are using their mobile phone as a convenient avenue to access the things they would have checked anyway. That means checking email. It means logging onto social networks. It might mean shopping, finding a quick answer, or doing more extensive research.



When I joined my new company, I heard over and over again the importance of brokerages having a website optimized for mobile customers. Not because all people are searching for homes from their cell phones rather than their desktops (though statistics highlighted in our new White Paper show mobile real estate website searches are growing rapidly). It’s because people now expect the ability to access everything from their cell phones. 


This explosive mobile growth trend is why my company decided to author its latest White Paper, entitled “The Mobile Customer Experience: Trending, Optimization, and Application”.  In this paper we publish statistics and insight gathered from our national customer base of REALTORS.  As a part of the paper’s release, I wanted to interview our CEO, Mike Minard, and get his perspective on why this paper is important and preview some of the important topics discussed in the paper. 

Here is the interview with Mike:

Q.    What’s the purpose of this white paper?
R.    I started seeing drastic consumer behavior changes in 2010. Those changes in behavior are maturing now and the method in which REALTORS need to engage these customers is different. I wanted to give a non-technical insight into some of these changes through a short white paper. The main purpose of the white paper is to get anyone in the residential real estate business to take a strong, honest look at what they’re doing in the way of mobile marketing with their customers.


Q.    What are the business opportunities with customers using mobile technologies?
R.    First, it’s important to understand that almost everyone is moving to mobile. Even though tablets are not considered mobile, to me they also represent the entire mobile echo-system that is upon us as consumers. We’ve learned through our own research and email marketing campaigns that mobile represents a huge segment of our customer traffic engagement. You need to be aware of the consumer traffic trending in YOUR personal business. Analytics is a key part of your understanding. You need to know how many of your customers are on mobile, tablet, and desktop computers and what their behavior patterns are. Don’t be concerned with how you rank with someone else. Don’t worry if your web traffic isn’t 40% mobile yet. Consumer behavior is different in different areas of the country. What you need to focus on is this: ‘Is my mobile activity growing or not?’ It needs to be growing and your customers need to be engaging through mobile more and more over time.


Q.    What are some things I need to do in my business?
R.    One, make sure all of your marketing emails are fully supported on mobile devices. Second, make sure you have a mobile presence through which your customers can use and engage with you. This means providing the ability to easily register and do things such as saving properties, providing the ability to make showing requests, send you emails, get driving directions, call you, send you a text message, etc. It’s also important that if you’ve leveraged videos in your business and your videos are supported on mobile and integrated into the entire customer experience.


Q.    What about forced registration on mobile?
R.    I’ve been a huge advocate of doing what you think is best for your local market. This is why the Delta platform for the past ten years has offered options on forced registration. In our platform we’re treating mobile different. We’ve given our customers the ability to force registration on mobile even when they aren’t forcing it on desktop or tablets. The reason is simple. Many outside studies have shown that people using mobile devices are more likely to give you their personal information such as name, email address, etc. We’ve also seen this to be true. We have brokerages forcing registration on mobile and they’re converting an unbelievable number of these customers to actual transactions. This is something that should be seriously considered in your business as you evolve your mobile platform. Using the right lead engagement and optimized marketing platform... I’m confident in making the statement... can more than double the business coming from mobile traffic.


Q.    What about mobile apps?
R.    This is a complicated question. Almost all of the large real estate companies I’ve spoken with and worked with that have developed a mobile app have issues with the cost versus the return. I’m somewhat critical of most of the apps that are in the marketplace right now. Delta is releasing an app for Android and iPhone, but we have specific strategic goals with our app that go beyond corporate branding. Our analytics show that a very small percentage of home seekers download real estate apps, because there are typically few compelling reasons for them to do so. However, at least in our experience, the customers that do download and use real estate apps are VERY engaged. While the number of customers using the app is relatively low, these customers are buyers and sellers that are serious. Don’t just dismiss apps because your current app doesn’t do much for your business or because you’ve heard from other brokerages that they don’t get any business from their app. One final thought is that if you are using an app right now you MUST have analytics with it. You need to know the exact number of users daily and their behavior. (End of interview).


As a digital marketing company, we of course put a huge premium on mobile communications, because we understand the trending and have statistics from our customer base to back them up.  But we constantly stress to our brokerage customers that they need to develop their own effective mobile marketing strategy, and if they haven’t already done so they are already behind. 

Here is our “mobile mantra” to the Real Estate industry, and in many ways it is perhaps the most important message they need to hear:

Your mobile real estate website is the end-game result of what people around the country are doing on mobile. If people are checking Facebook, let them connect to your Facebook. Link your account to your easy-to-use mobile real estate website. More than half of all Facebook visits come from mobile devices, and Facebook leads all websites in total mobile visits.



If people are checking their email, let them open your Market Watch or New Listings email. Let them click that property they like, and see it in a user-friendly mobile browser.



If people are doing some homework for their mobile device on the local market and researching whether they should consider listing their house or make a purchase, let them read about market conditions on your blog. Let them find the information they’re searching for and research more.



And if they’re just curious about a property they just drove past or were told about by a friend, let them go to your website directly or find it on Google while they are out on their house hunt. Allow them to search the area they’re interested in and find the listings they want when they are on the go. And integrate your mobile and desktop lead analytics from day one so you have a full picture of your success and can distribute and follow-up up with your leads efficiently.

As far as the mobile user interface, design it differently than your desktop site. The mobile user experience needs to offer touch-driven controls as opposed to traditional mouse clicks and keyboard controls. Take advantage of advanced mobile user functionality, such as finger swipe, touch, drag, pinch, and zoom. Use simple, large buttons to designate interactions and navigation, such as a large call-to-action and video play buttons. And incorporate dynamic content, which renders faster, getting your users the info they are searching for quicker.

Don’t think for a moment that your potential customers will just turn to your desktop site if they don’t get the optimized experience they are looking for from your brokerage's mobile site. They’re browsing while they’re in line at a grocery store, or waiting for their food at a dinner table. And each time they browse your site, they are having some kind of mobile experience with your brand, good or bad.


Mobile customers aren’t necessarily your customers. They’re just people looking for an answer using the quickest and simplest means they have available. But you can make them your customers if you provide the answers they’re looking for wherever they are, using the technology that’s most accessible to them.


Click Here to download the White Paper, entitled The Mobile Customer Experience: Trending, Optimization, and Application to learn more about current mobile Real Estate trends, and learn how to enhance your customer's mobile experience and brokerage’s brand as a result.


About Delta Media Group, Inc. 


Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.  For more information about Delta Media Group, visit www.DeltaGroup.com.  

Thursday, September 12, 2013

Weidel Realtors Launches Redesigned Website with Delta Media Group

Delta Media Group is pleased to announce the launch of a brand new redesigned corporate website for Weidel Realtors.  Weidel has served areas of New Jersey and Pennsylvania since 1915 and is one the top 100 independent residential brokerages in the country in annual sales volume.

You can visit their brand new website at www.weidel.com.


Wednesday, September 11, 2013

Mobile DeltaNet 3.0 set to launch Thursday, September 19th

On Thursday, September 19th the next version of the Mobile DeltaNet™ is launching, replacing the current version of the Mobile DeltaNet™.

This version of the Mobile DeltaNet™ (3.0) is a completely new system which paves the way for many advances in the future. With this launch, there have been many refinements and new features added.

We've put together a brief video introduction showing the Mobile DeltaNet™ 3.0. Watch this video and share it with your agents in advance to the launch on Thursday so they're familiar with the new system.

As always we appreciate and want your feedback so tell us what you think!


Monday, September 9, 2013

New Mobile DeltaNet™ to launch next week

Next week we will be launching a new Mobile DeltaNet™.

This launch ushers in some big changes and paves the way for many more changes and updates in features.

The simple truth today is that the business of real estate is a mobile business. REALTORS® are mobile all day long. Long gone are the days of a REALTOR® sitting at their desk flipping through the MLS Book. Today REALTORS® are busier than ever, just like all of us, and we expect them to do more business.

The new Mobile DeltaNet™ being launched acknowledges these facts and it gives the Delta Team the platform on which we can launch many new customer management and business management features.

Below are a handful of screen-shots from the new Mobile DeltaNet™. The new system is more refined, quicker and more robust than the current system.

Watch for the launch of the new system next week. Meanwhile take a look at all these screen shots.


About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents where marketing meets technology, helping clients efficiently grow their businesses from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com











Thursday, September 5, 2013

Bob Piers Realtors Launches New Website with Delta Media Group

Delta Media Group is pleased to announce the launch of a brand new website for Bob Piers Realtors, Inc., based out of Holland, Michigan and serving areas along the Western Michigan Lakeshore.


You can visit their new website site at www.piersrealty.com.

Wednesday, September 4, 2013

Half of Homes Purchased with Cash: How to Shift with Buyer Behavior



Is housing back when half of homes are being purchased with cash?

That’s the case through 2012 and half of 2013, according to a recent article in the Wall Street Journal.

The analysis estimates that around 20% of all homes sold before the housing crash were “all-cash” sales (or around 30% of sales by dollar volume). But over the past seven years, the all-cash share of sales has more than doubled, increasing by more than 30 percentage points, according to economists Hui Shan, Marty Young and Charlie Himmelberg.
What is the reason for this shift?

What does it mean in regards to the outlook of the real estate industry?

Those are the two questions that need answered. But more importantly for you as a Realtor, you need to know who these people buying homes with cash are, and shift your approach if you plan to target them effectively.

Understanding your customers is critical to developing an effective marketing strategy and tactical approach. Does a cash buyer shop differently than a buyer who might put 20 percent down? How have home buyers changed since the housing crash?

A cash buyer obviously has access to more money than a recent college grad with his first full-time job and boatloads of student loans debt.

Many used to think younger generations were more likely to use sophisticated gadgets like smartphones, but are they able to afford them the way a cash buyer might? Would cash buyers be multi-device users, researching on their tablets while watching television with their smartphones by their sides?

The demographics of a cash-only buyer lead to the possibility of a more mobile, more nimble buyer. He knows what he wants, which is exactly why he might make sure to do the appropriate homework before deciding on what listing to purchase.  He also has access to the information he wants when he wants it.

The Wall Street journal report suggests that many of these cash purchasers are investors.   Perhaps they want to find the right property based on price, and could purchase a few more properties within the next year if the price is right on those, all from the real estate agent who provides the tools and information they are looking for.

That buyer wants to have a Market Watch report emailed to him on a regular basis, so he can easily browse the current market conditions and stay on top of the values he finds in the market he deems investment-worthy.

The recent trend of cash buyers marks a market shift that hasn’t been seen in some time. Smart agents with the right tools are able to adjust to market trends and capitalize, while other agents are still assuming the market is working as it always has or fail to adapt quickly enough.

While buying behavior is changing, the ways in which consumers are engaging with Realtors online is also changing, according to research data provided in the recent White Paper entitled, The Recent Shift in Real Estate Web Engagement.

This valuable report, backed by traffic statistics from over 35,000 websites, studies online trending and equips Realtors with valuable information on ever-evolving real estate consumer behavior. Click here to download the complimentary White Paper and learn how these trends could affect your business marketing efforts.

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents where marketing meets technology, helping clients efficiently grow their businesses from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com