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Delta Media Group Blog

Wednesday, October 30, 2013

Delta Media Group Launches New Mobile Website for Russell & Jeffcoat Realty

Delta's new Mobile Platform offers innovative mobile design that eclipses similar mobile products currently available to the real estate market

Russell And Jeffcoat's new custom-designed mobile website includes advanced responsive user functionality

CANTON, OH, Oct 30, 2013- Delta Media Group, Inc., leaders in online real estate marketing and business management technology, have partnered with Russell & Jeffcoat Real Estate to launch a brand new mobile website.

In early October 2013, Delta Media Group announced to the marketplace that they were unveiling an innovative new mobile platform, built as a solution specifically for large real estate brokerages.  This mobile platform could be designed to include custom company branding & background imagery and developed with advanced mobile-optimized standards.

A few short weeks later, Delta Media Group is excited to launch their first new mobile platform website for Russell & Jeffcoat Real Estate and their customers.

Since opening its doors in Columbia, South Carolina in 1965, Russell & Jeffcoat Realty has grown to become one of the most trusted and influential names in the real estate industry.  A Leading RE member, they are one of the largest residential real estate firms in the Southeastern United States.

Russell and Jeffcoat's new mobile website includes all of the advanced features mobile users now expect, including quick search from the home screen, custom search filters, full-­screen photos with swipe controls, addresses integrated with device navigation, and intuitive call to action buttons.
Additionally, Delta has rolled out cutting-edge mobile functionality for Russell and Jeffcoat that surpasses other mobile solutions currently available to the real estate market.

"This mobile platform was designed and optimized to respond smarter," says James Bille, Delta's lead mobile programmer. "Most competitor's products will not redirect to mobile-optimized Listing Detail pages.  Sometimes they redirect to a completely different page.  The mobile user then either misses out on the critical information intended for those pages, or they are offered a poor user experience by accessing pages that are not optimized for mobile consumption.  We wanted to ensure that our mobile platform was designed to meet or exceed current mobile standards... which are constantly evolving." 
Russell and Jeffcoat engaged with Delta throughout the development process to help ensure that the that their new mobile website would be easier for their customers to navigate, and that it would capture the mobile leads they were not receiving from their previous mobile website.  “Our new mobile website simplifies the home searching process for our users and allows us to meet the needs that our clients expect from the top real estate company in our area,” says Aaron Roe, Russell and Jeffcoat's Director of Interactive Marketing.
This week's mobile launch is what Delta hopes to be the just the start of a long successful partnership Russell & Jeffcoat.

Their next project together will be the development of custom mobile app which will be available for download by iOS, Android and Windows users.  Mobile research indicates that people who download and use mobile real estate apps are the most engaged-ready to buy-prospects.  Additionally, downloaded mobile apps remain on devices (unless deleted) and do not compete with search engines, strengthening brand loyalty and customer retention for real estate business.

The launch also opens up new opportunities for Delta with other large brokerages who are seeking more advanced mobile technology solutions than what they are able to develop on their own.

"We are very excited for this mobile launch on a couple of levels", says Delta VP Jonathan Blood, "First, we are excited for Russell and Jeffcoat Real Estate and their customers, who will now get the state of the art user experience that only our new mobile platform design can provide for them.  Secondly, this launch opens the door for other large brokerages around the country who are looking to work with outside experts for their advanced marketing technology development. We are honored that a distinguished Leading RE brokerage such as Russel and Jeffcoat chose to partner with us for their mobile platform.  We look forward to similar opportunities to develop custom mobile solutions with other large brokerages in the future."

To view Russell and Jeffcoat's new mobile website, navigate to from your mobile device.

About Delta Media Group, Inc.
Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close.

Delta Media Group is a preferred Solutions Group Partner of Leading Real Estate Companies of the World.  

About Delta Media Group's Mobile Solutions
Delta Media Group's mobile websites put the MLS at your buyers' fingertips. With geolocation to show mobile users listings on the go and easy access to submit showing requests, brokerages receive more traffic, get more leads and close more deals. Delta’s custom apps integrate with the most advanced mobile platform on the market, helping consumers find the home they are looking for anywhere, anytime on their iOS, Android or Windows device.

For more information about Delta Media Group and their mobile solutions, please visit their website at

Media Contact
Joel Maas, Director of Marketing, Delta Media Group, Inc.
Phone: (330) 493-0530 x308  Email:

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