Marketing and Business Tools for Real Estate 866.233.9833

Delta Media Group Blog

Monday, November 25, 2013

The Future of Online Real Estate Search is Almost Here!

Property Search Changes Coming!
In the spirit of the holiday season, Delta is excited to unveil a gift to our brokerage partners this December.  We will be launching of a major upgrade to our Property Search engine interface functionality and features!  In anticipation for the upcoming launch, we have produced a short "trailer" to give our customers a taste of the changes to come.  Click below to play the video!



Property Search Preview Webinar
During this Webinar Delta Media Group President Mike Minard walks through a preview of the new Property Search Interface, including the latest Quick Search features, the new Advanced Search form features, the two List View Search Results, the Gallery View Search Results, and the Map View Search Results. Mike also reviews how the Multi-Market search engine operates and discusses the philosophy behind the changes. Click below to watch the Webinar delivered in its entirety. 

Friday, November 22, 2013

Old Dominion Realty's Property Management Division Launches New Website With Delta Media Group

Delta Media Group is excited to announce the launch of a brand new website for Old Dominion Realty's property management division.

www.odrpm.com
ODR's new property management website
Old Dominion Realty Inc. is a full service regional real estate firm offering residential real estate services, property management, residential and commercial appraisal services, consulting, relocation services, commercial sales and leasing services.   Based corporately in Harrisonburg, VA, Old Dominion has six offices and over 90 agents in Virginia and West Virginia.

Through their new property management website, tenants can search available rentals, submit their rental application and even pay their rent online.  The site also houses resources for landlords, including sample lease agreements, addendum samples, direct deposit forms and more.

Their new website can be visited at www.odrpm.com.

Thursday, November 21, 2013

Google’s New Search Algorithm - How Hummingbird Can Help Your Real Estate Business

You have probably heard by now… Google’s has recently changed its algorithm for how it gathers and presents search results.



Google quietly put the update — titled ‘Hummingbird’ — in place a couple of months ago, and the update does offer new challenges and opportunities for anyone who relies on internet searches for generating leads for their business.


Google says the update will affect 90 percent of all searches—several times the percentage of searches affected by significant variations of the Panda and Penguin updates.



As usual, Delta Media Group's marketing experts are on top of this and prepared to help you leverage it to your business advantage.



So let’s dig in to what Hummingbird means to you, how to avoid losing business as result of it, and how to instead gain market share while Hummingbird affects competing real estate websites.



Semantics
 
Hummingbird is about semantics. Google has built the algorithm to help semantic searches that might not only be keyword-based, as Google and other search engines have traditionally worked.



That changes Search Engine Optimization, which has always been keyword-based in nature. Now, instead of looking for SEO built around one word, Google is more worried about the semantic meaning of longer phrases. Searches are about finding answers, and Google has never been shy in its pursuit to build the best engine to answer the world’s questions.



Keyword-based SEO isn’t dead. But Hummingbird renders it less critical. Google now wants to find quality websites with content built around answering the questions consumers are asking.

For real estate marketers, we now need to worry less about optimizing around keywords such as “real estate” and “homes,” and start building good, informative content around quality neighborhoods to work in, the types of homes for sale, the types of clients served, options consumers have to buy and sell, and more.



Voice

Search is happening more and more by voice. Starting with Siri, and stretching to Google’s Search by Voice and Android’s Google Now voice feature, consumers can now speak questions directly to their computers and mobile devices.



The thing is, people tend to speak questions differently than they type them into search boxes. That renders much of Google’s text-based search engine useless because it doesn’t understand the context of the question or conversation.



Spoken questions involve semantics because they’re voiced with expression. People don’t speak keywords. Their intent is adjusted in conversation. Google has implemented Hummingbird to build out its search engine to better cater to the evolving search culture.  Web content should follow suit- built with a conversational tone.



Google Authorship

Will Hummingbird make Google authorship more important? Some Internet Marketing analysts seem to think so, and it’s best to prepare yourself for when that day comes.



Google allows you to utilize markup to create an author profile that’s linked to your Google+ account. This was introduced a year ago, but Google claims authorship is not yet a ranking factor in its search algorithm.



Enter a new search algorithm. And while we don’t (and won’t) know the exact factors that contribute and to what exact percentage, web experts agree Authorship will soon play a significant role.



Hummingbird is about semantics and context. While websites and pages can be optimized to specific keywords, authors provide knowledge, data and technical expertise. The key to authorship is building authority in a subject. Authority is built on trust, largely through those same factors — knowledge, data and technical expertise.



As authors build trust, the chances improve that their content will rank higher. Authorship ties new content to authors, allowing Google to create a graph of knowledge and expertise based on the topics consumers are looking for. Real estate marketers should create blogs if they haven’t already done so and start authoring and offering real content their customers will want to read.  This will not only build trust, but also help their business generate more leads through search.



Conclusion

Hummingbird is the most recent in a long line of Google updates. Each evokes its winners and losers, as only one URL can rank first, and between seven and 10 pages can rank on page one. For each page that moves up, another must drop off.



SEO is a science as much as anything, and Hummingbird changes the chemistry. It might all sound complicated, but the key to Google is, and always has been helping consumers find the best information to help serve their needs.


Do that, and Hummingbird will be your friend and business partner.



Want to read about about other changes and trends in real estate marketing and lead generation? Click here to learn more and download our Free White Paper, entitled "The Recent Shift in Lead Engagement".

About Delta Media Group, Inc.
Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close.

To learn more about Delta Media Group, visit their website at www.deltagroup.com.
  
About Delta Media Group's Real Estate Marketing Solutions
Delta's expert marketing team offers a suite of inbound marketing services and products that will drive business and enhance your real estate website’s online presence, including Search Engine Optimization, Integrated Blogging Tools, Custom Content Generation, Property Video Creation, Social Media Marketing, and Pay-Per-Click Search Management.

If you would like to learn more about how Delta's marketing team can work with your team to grow your business, please contact info@deltagroup.com via email or by calling 1-866-233-9833.


Friday, November 15, 2013

Realty Concepts Launches New Website With Delta Media Group

Delta Media Group is excited to announce the launch of a brand new website for Realty Concepts, based in Fresno, California.  Realty Concepts' new state of the art website can be found online at www.realtyconcepts.com.

Realty Concepts, LTD, has provided professional real estate services to the beautiful San Joaquin Valley since 1991, serving Fresno and the surrounding communities of Clovis, Madera and Sanger.

www.realtyconcepts.com
Realty Concepts' Website Features A New Modern Design
Realty Concepts is a member of Leading Real Estate Companies of the World™, and joins several other LRE members that Delta Media Group supports for their real estate website and lead management platform.

"We are happy and honored to partner with another prominent member of the Leading Real Estate Companies of the World™ family, this one being on the West Coast." said Delta Media Group Vice President Jonathan Blood.


About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

For more information about Delta Media Group and their brokerage marketing technology solutions, please visit their website at www.DeltaGroup.com.


http://www.leadingre.com/


Delta Media Group Logo Phone 330-493-0350
Toll Free 866-233-9833
Email info@deltagroup.com
Youtube Icon Facebook Icon LinkedIn Icon Google+ Icon Twitter Icon

Thursday, November 14, 2013

Importing Contacts into Customer Center

Delta has added a new contact import efficiency feature to the Agent Platform, making it easier for Agents to add new contacts to their Customer Center.

In addition to Customer Center's existing CSV and Top Producer CSV import, Delta has added support for vCard contact import.

Generally most contact management programs would offer a CSV and vCard export option for contacts. Unfortunately the Mac Contacts program only offers vCards imports.  This is why Delta's programming team has added this feature.

Customer List Import Feature in DeltaNet's™ Customer Center



Importing contact lists into Delta's robust Customer Center is simple, using the system' handy import wizard, accessed from the 'Customers' tab (see image below).

Delta's Agent Platform Customer Center

Delta's Customer Center also allows Agents to group contacts together and manage them effectively by attaching labels for easy search and organization.

In addition, Agents can have the system auto-create Customer Groups if they had their contacts grouped in a third party contact management program.

If you have questions about this feature update or Delta’s Customer Center please contact Customer Support at support@deltagroup.com via email or by calling 1-866-233-9833.

About Delta Media Group, Inc. 


Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

For more information about Delta Media Group, visit www.DeltaGroup.com.



Seller Report Emails Added To Customer Overview History

Delta has added a new feature to the Agent Customer Center which allows for more effective tracking of Agent email marketing touch points with customers.

Our popular 'Seller Report' emails have been added to the history section of the 'Customer Overview' modal.

Because this new feature documents the date of when the Seller Report was sent to the customer, Agents now have a better picture of their communications with the customer when pulling up their information (see 'Customer Overview' interface below).

Customer Information Overview Interface in Delta's Agent Customer Center

What Are Seller Report Emails?

Delta's Seller Report Email
Seller Reports are weekly, agent-branded property traffic report emails designed for Agents to send to their customers. 

This email provides valuable information on how many times a sellers' property has been viewed by customers and crawled by the search engines, along with an optional section with information on competing properties for sale and pending properties in the market. Our system even allows Agents to send personal notes to the customer within the Seller Report Email.

To learn more about Delta's Customer Center Seller Reports, how to set them up, and how to email them to your customers click here.

If you have additional questions about this feature update or Delta’s Customer Center please contact Customer Support at support@deltagroup.com via email or by calling 1-866-233-9833.

About Delta Media Group, Inc.
Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

For more information about Delta Media Group, visit www.DeltaGroup.com.

Custom Quick-Search Background Added for Agent Websites

The Agent 'Quick-Search' interface now allows for custom background images

Delta has released an exciting update for those on our upgraded Agent Platform that allows for even greater flexibility and control over the look of their website.

We have added the ability for Agents to upload custom background images to the 'Quick-Search' area of several upgraded Agent Platform templates, including templates 2406, 2407, 2408 and 2409.  

Uploading a custom Quick-Search background is simple.  It's just like uploading a custom header in DeltaNet's™Agent Platform system.

Delta's Upgraded Agent Platform Allows You To Create Your Unique Brand

Delta Media Group's upgraded Agent Platform offers more than 200 templates that Agents can choose from and change as often as they want, showcasing themselves or their team with a custom-created, brand-specific design.

Along with the custom header and custom quick search background, Agents using these upgraded templates can choose whether their website should be centered or oriented to the left of a viewer's Internet browser, and customize the colors of the left and top navigation background, My Portfolio background, navigation text, content background and primary background.

Upgraded Agent Platform templates allow for every Agent website to look truly unique and avoid the potential of other agents using the same website template.

Upgraded Agent Platform templates give Agents a truly custom branded website

If you have questions about Delta's upgraded Agent Platform or would like our design experts to show you how to better customize your website, please contact Customer Support at support@deltagroup.com via email or by calling 1-866-233-9833.

About Delta Media Group, Inc.
Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close.

For more information about Delta Media Group, visit www.DeltaGroup.com.
 

Yes! New Listing Emails go to customers when there are no new listings

Unfortunately we sometimes live by email. At least it feels like we do!

Today I just received an email that reminded me of a great question I often get asked by customers that are in-tune to email marketing. "What does the Delta System do with customers when there are no new listings but there are upcoming open houses that match what customers are looking for?"

While the question may seem odd, it comes from people understanding the needs of the customer. In this case the customer is interested in knowing about new properties coming up for sale in a specific market, matching specific criteria.

These types of customers are also interested in knowing about upcoming open houses that match the same criteria. This is why the Delta New Listing Notification Platform will send customers an email even when there are no new matching listings.

Here is a screen image of the email I just received. You can click on it to see a larger image.


On this email the Delta platform includes a list of matching open houses for the coming weekend along with a list of properties with a price change and a list of properties that have come back on the market.

Hopefully your email marketing platform is this thought-out and, if not, you should call us at 1-866-233-9833 or email us at support@deltagroup.com to learn more about this and the many other features within the Delta Platform.

Monday, November 11, 2013

Delta Media Group Launches New Corporate Website

Delta's New Corporate Website Includes Completely New Architecture, Graphics and Messaging for Enterprise Brokerages and Agents


Delta Media Group, Inc., leaders in marketing and business solutions for real estate professionals, officially announced today that the company has a new online home.

Delta Media Group unveiled a new corporate website, designed to engage with customers and help them more effectively find the product information and resources they’re looking for.

Delta Media Group’s website redesign reflects its Enterprise Platform and Agent real estate marketing technology offerings.

Now, visitors to the site will be greeted with company info and resources in tabs across the top, and direct solutions categorized across the middle of the homepage. 

-Joel Maas, Delta's Director of Marketing
The “Solutions” tab expands when hovered over, displaying an easy-to-read list of Delta Media Group’s Enterprise Web Platform solutions, Enterprise Marketing Solutions, and Agent Platform solutions. Each solution is clickable, sending the user to a page explaining the specifics of the product category and offering calls-to-action for visitors to request more information.

Other tabs include (in order): Successes, Resources, Our Company, Contact & Support, and Blog.

The “Successes” tab navigates users to a page that tells a customer success story about how a large national brokerage achieved dramatic results since partnering with Delta for their enterprise web platform and inbound marketing services.

The “Resources” tab takes users to Delta Media Group’s White Papers and Articles, which are designed with statistics and specific examples to show how the real estate market is shifting and how real estate Brokerages and Agents can best position themselves to maximize their business growth.

The “Our Company” page introduces visitors to Delta Media Group's team, tells the story of Delta's long history in real estate, and explains the vast experience its owners and employees have developing real estate marketing technology solutions.

The “Contact & Support” page allows interested consumers to more easily contact Delta Media Group, whether to get more information on offerings, or to work with the Customer Service team on an issue.

The “Blog” tab takes visitors to the frequently updated real estate blog. The Delta Media Group Blog covers a wide range of real estate topics, from real estate market insight, technology and marketing tips and shifts, to detailed updates of the tools and resources Delta makes available to improve our customers’ business and efficiency.

Delta’s Director of Marketing, Joel Maas, explains why the company wanted to develop a new corporate website.  “We wanted to build a new Deltagroup.com for a couple of reasons.  First, there seemed to be a misalignment in how the marketplace perceives us and who we actually are to many of our customers.  Delta is so much more than a simple website provider or a hosting company.  We are a strategic marketing and technology development partner to some of the largest, most successful brokerages in the US.  We needed this stage to better communicate the value of not only our real estate web platform, but also communicate the full extent of our marketing capabilities, solutions like SEO and custom content.  Secondly, we are practicing what we preach to our customers by updating our website with refreshed graphics and content.  This is important for ongoing engagement and also for effective SEO.”

Please visit their new website at www.DeltaGroup.com, and contact Delta with feedback or for more information on their leading real estate website platform, lead management, and marketing services. 

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close.

Wednesday, November 6, 2013

Delta Media Group Launches Nationwide Employment Search

Real Estate Industry Growth and Evolving Role of Digital Media Clears Path for New Career Opportunities 



Delta Media Group, Inc., leaders in marketing and business solutions for real estate professionals, announced today the company has launched a nationwide employment search in major real estate markets for technology-minded individuals to join the company’s Business Development Team.

In a report released by the National Association of REALTORS®, U.S. homes are once again selling at a rate associated with a healthy market. With this surge in the real estate market, REALTORS® are investing in their businesses targeting marketing and technologies to answer the call of an evolving and growing marketplace.

Michael Minard, President and CEO, commented, "Competition in the real estate industry is tougher than ever. Today’s house hunters are tech savvy and rush to the Internet to support their buying decisions. Did you know that Google real estate-related searches have grown 253 percent over the last four years?"

“Real estate professionals know their customers are connected to the Internet and that’s why they turn to us. Delta Media Group has grown over the past 19 years to become the go to source for REALTORS® both nationally and internationally. We’ve become well-known in the industry for helping REALTORS® do more business, automate their business management and marketing systems, and increase efficiencies through technology and integrated marketing and social tools. The solid reputation we have in the industry, our current size, and our current growth rate is why we’re finding the need to add so many Account Representatives to our team,” commented Minard.

Delta Media Group has plans to hire 60 Account Representatives over the next 18 months. Delta has already begun its employment search in Florida, California, and Texas for Account Representatives and will expand into other major markets across the U.S. in the coming months.

Jonathan Blood, Delta Media Group’s Vice President, stated, “The growth of the housing market has created an ‘all hands on deck’ situation for us. Our business has grown to a point where we need Account Representatives in major marketplaces to service our customers on a one-to-one basis, listening to their needs and creating unique business solutions for them. Delta will provide our new Account Representative Team with full coaching and technical support to help them succeed in their new careers.”

“Even as a technology company, we understand that business still needs to be face-to-face,” continued Blood. “Our customers appreciate having a one-on-one relationship with us. New customers love getting face-to-face support, especially from a dot-com company. We want to support the industry with marketing and technology combined with personal face-to-face service.”

People interested in learning more about joining Delta Media Group should visit: DeltaGroup.com/Careers.

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com.

Delta Media Group Launches Nationwide Employment Search

Real Estate Industry Growth and Evolving Role of Digital Media Clears Path for New Career Opportunities 



Delta Media Group, Inc., leaders in marketing and business solutions for real estate professionals,

In a report released by the National Association of REALTORS®, U.S. homes are once again selling at a rate associated with a healthy market. With this surge in the real estate market, REALTORS® are investing in their businesses targeting marketing and technologies to answer the call of an evolving and growing marketplace.

Michael Minard, President and CEO, commented, "Competition in the real estate industry is tougher than ever. Today’s house hunters are tech savvy and rush to the Internet to support their buying decisions. Did you know that Google real estate-related searches have grown 253 percent over the last four years?"

“Real estate professionals know their customers are connected to the Internet and that’s why they turn to us. Delta Media Group has grown over the past 19 years to become the go to source for REALTORS® both nationally and internationally. We’ve become well-known in the industry for helping REALTORS® do more business, automate their business management and marketing systems, and increase efficiencies through technology and integrated marketing and social tools. The solid reputation we have in the industry, our current size, and our current growth rate is why we’re finding the need to add so many Account Representatives to our team,” commented Minard.

Delta Media Group has plans to hire 60 Account Representatives over the next 18 months. Delta has already begun its employment search in Florida, California, and Texas for Account Representatives and will expand into other major markets across the U.S. in the coming months.

Jonathan Blood, Delta Media Group’s Vice President, stated, “The growth of the housing market has created an ‘all hands on deck’ situation for us. Our business has grown to a point where we need Account Representatives in major marketplaces to service our customers on a one-to-one basis, listening to their needs and creating unique business solutions for them. Delta will provide our new Account Representative Team with full coaching and technical support to help them succeed in their new careers.”

“Even as a technology company, we understand that business still needs to be face-to-face,” continued Blood. “Our customers appreciate having a one-on-one relationship with us. New customers love getting face-to-face support, especially from a dot-com company. We want to support the industry with marketing and technology combined with personal face-to-face service.”

People interested in learning more about joining Delta Media Group should visit: DeltaGroup.com/Careers.

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com.
announced today the company has launched a nationwide employment search in major real estate markets for technology-minded individuals to join the company’s Business Development Team.