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Thursday, November 14, 2013

Yes! New Listing Emails go to customers when there are no new listings

Unfortunately we sometimes live by email. At least it feels like we do!

Today I just received an email that reminded me of a great question I often get asked by customers that are in-tune to email marketing. "What does the Delta System do with customers when there are no new listings but there are upcoming open houses that match what customers are looking for?"

While the question may seem odd, it comes from people understanding the needs of the customer. In this case the customer is interested in knowing about new properties coming up for sale in a specific market, matching specific criteria.

These types of customers are also interested in knowing about upcoming open houses that match the same criteria. This is why the Delta New Listing Notification Platform will send customers an email even when there are no new matching listings.

Here is a screen image of the email I just received. You can click on it to see a larger image.


On this email the Delta platform includes a list of matching open houses for the coming weekend along with a list of properties with a price change and a list of properties that have come back on the market.

Hopefully your email marketing platform is this thought-out and, if not, you should call us at 1-866-233-9833 or email us at support@deltagroup.com to learn more about this and the many other features within the Delta Platform.
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