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Delta Media Group Blog

Wednesday, April 30, 2014

RE/MAX Eagle Rock Launches New Website With Delta Media Group




Delta Media Group is excited to announce the launch of a new custom website for RE/MAX Eagle Rock, based out of Loveland, Colorado.

RE/MAX Eagle Rock's new home page design improves the user's property search experience, featuring a prominent centralized Quick-Search window and advanced Atlas Map Search options.  Their web site also features many other resources for home buyers and sellers including valuable guides, checklists, mortgage and relocation assistance information.

http://www.nocoresidential.com/

Visit RE/MAX Eagle Rock's new website at www.nocoresidential.com

This website launch with Delta Media Group means that Delta has designed and now maintains both RE/MAX Eagle Rock's residential and commercial websites. 


You can visit RE/MAX Eagle Rock's commercial website at www.nococommercial.com

http://www.nococommercial.com/

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

Phone 330-493-0350
Toll Free 866-233-9833
Email info@deltagroup.com
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Tuesday, April 29, 2014

The Ewing Group Launches New Website With Delta Media Group




Delta Media Group is excited to announce the launch of a new custom website for The Ewing Group.

Founded in 2004, The Ewing Group is an independent boutique style real estate firm located in Minneapolis with a vast coverage area from Faribault to Milaca, and into Wisconsin. 

http://www.ewinggrouprealty.com/
You can visit The Ewing Group's new website at www.ewinggrouprealty.com.

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

Phone 330-493-0350
Toll Free 866-233-9833
Email info@deltagroup.com
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Monday, April 21, 2014

The Top 8 Factors For Increasing Real Estate Leads and Conversions





Succeeding in the real estate business boils down to gaining more leads than everybody else, and then ultimately converting those leads into sales.



Your real estate leads probably come to you from all sorts of places.... from ads, referrals, online, your brokerage, or through a service you pay monthly for a set number of leads, or per lead. However they come through, leads are the starting point to every transaction you’ll generate.



So the more leads you have coming in, the more sales you will have the ability to close.

But getting leads is only the first half of the equation.  Once you have them, you must be able to convert them.

Your conversion rate is one of the most important elements of your business because it’s turning your leads and contacts into closed transactions that result in you and your brokerage earning more money. It also means happy clients, and potentially getting referrals off the excellent service you provided.



Improving your lead conversion rate is the other half of growing your real estate business, and there is always room to improve in this area. And in our research, your lead conversion rate is dependent upon the quality of your incoming leads and your ability to respond to them effectively. 



To help you be more successful with leads and conversions, we’ve assembled a list of the top 8 factors critical for gaining leads and improving your conversion rates on those leads.  We invite you to read through the list and examine how they apply to you and your business!


1.   Your Real Estate Website

Most leads come from the web. There might still be some debate as to how much marketing dollars to put into non-web areas, but there’s little debate any longer about how the overwhelming majority of real estate leads are generated these days. 



However, generating quality leads from the web requires more than a nicely designed website or MLS property search functionality. It requires a robust brokerage platform  or custom agent website that’s built around advanced search in order to push your visitors effortlessly to exactly what they’re looking for.



If a customer can't immediately find what they're looking for, they'll go right back to their Google search and find another local real estate website, and you'll lose that lead.

  So make sure that your website has the advanced search capabilities consumers now demand.



2.   Email Marketing

Once a visitor finds the listing they're looking for on your real estate website, they need to be able to quickly and easily request any additional information they would like, and receive that in a timely manner. If it’s a showing request, they should receive an email notifying them instantly that the request was received, and an email within a couple of hours from an agent confirming that the showing was scheduled, or is in the process of being scheduled. 



If your visitors are interested in a specific area, they need to be able to request and receive not only email updates of listings in that market, but detailed information of real estate trends in that market. They should receive comprehensive market reports, which all provide the info necessary for them to make a well-informed decision. 



A well-designed email report will prompt a consumer to take action when they find the information they're looking for, which equates to lost leads for you if you are not offering that report to prospects.




3.  Mobile Real Estate Website

If the visitor is browsing on a mobile device, they should be redirected immediately to a mobile real estate website. They should be able to find your website through a search engine (which can't happen with an app), should be able to find listings around them regardless of where they are, and should be able to quickly submit a request directly from their mobile device for more information on that listing or schedule a showing.



To that visitor, your mobile website is a more convenient version of your desktop site. And it should feature functionality optimized to work well on smartphones. Gone are the days of mobile websites that served only as watered down versions of desktop sites. Smartphones are smart, and can leverage location data to provide a much better user experience to consumers.



If your mobile website doesn't provide a cutting-edge mobile user experience, your website visitor will find one that does, and you'll lose that lead.




4.    Mobile Lead Management

Leads submitted to your mobile website should route the same way they would if submitted from a desktop site. 



Many of the integrated real estate websites we build and manage see one-third of all visitors coming from mobile devices, and mobile shoppers are interested in making a buying decision. Desktop computer users might be more likely to browse, but a lead submitted on a mobile website from a visitor sitting in their car near that listing is a hot lead.



Those leads should route through a central lead management system that distributes them to you instantly. You should be able to log into your lead management system to see all your leads, whether from desktop or mobile, in the same database. You should be able to follow up with them just as quickly, and with the same options. 



How your leads are managed greatly impacts your ability to convert them, and whether you'll receive more. Mobile leads that aren't responded to quickly might as well have never been leads at all.







5.  Responding to a Customer
It seems silly, but some might feel they can pre-qualify leads based on feeling or intuition. They might receive a lead and assume, based on its verbiage or the tone in the voicemail, the customer probably won’t move soon- if at all.  So they move that lead to the bottom of their priority list, intending to respond at a later date.



Or perhaps the agent just got so busy that they forget to respond. Maybe they put it off for an hour, which grew to a day, then a week. 



And brokerages can contribute to a non-response as well. In many case brokerage management has no automated system for tracking the lead or maintaining accountability for what happens to leads after they distribute them.  Many brokers send leads to agents thinking he or she will respond to the customer instantly. And if that agent doesn’t respond to the customer at all- this reflects negatively on the brokerage.



A customer who feels that he or she is being ignored will not only not want to work with you, they’ll also refer additional business elsewhere. Now you’ve lost a lead conversion and future business.





6.  Time of Response




Improving your lead response time is one of the top ways to instantly improve your lead conversion rate.

Consumers want instant gratification. If you called to order a pizza and no one answered the phone, you’d likely move on to the next pizza shop in the market. Consumers will move to the next real estate agent they find if you don’t respond to them virtually instantly.

Brokerages might be sending quality leads to agents who don’t quickly respond to them.  

In our lead analytic reporting, we’ve found that a slow response time is one of the top contributors to a sub-par conversion rate. We’ve also found that in some cases brokerages or agents attribute a low conversion rate to their leads being "low quality" or cold.  However, independent research often shows that the customer experienced slow response time, or received no response at all.




7.   Quality of Response


Your customers turn to you because you’re the market expert. They approach you with a predisposition that you are there as an advocate to help them.



The quickest way to turn them off is failing to uphold their image of your professionalism and expertise.



If you respond to their inquiry in a vague or uninterested manner, they might feel like you might not know as much as they expect you to. If you respond late or seem preoccupied while responding, they might feel like you don’t consider them important enough to work with.



Those actions will push that visitor along to another agent that they will feel more comfortable working with, and you’ll wonder why you lost that opportunity. 




8.   Understanding Word of Mouth


All the negative lead responses we listed above make for unhappy potential customers. In the age of social media and the instant ability to communicate to a wide audience, only the naïve think that poor responses to a lead (or no responses at all) will go unnoticed.


A customer might decide to send a post or tweet to hundreds of friends or followers on Facebook or Twitter to complain about your service without you even knowing that you upset them. This could make for several people in the marketplace who might not have known the name of your business before, but will remember to not work with you now. 



The old adage is not correct with social media today—any exposure is NOT good exposure. Bad PR does exist and is extremely hard to repair, particularly when there are so many more real estate brokerages, agents and websites in your market competing for the same business. 



On the other side of the coin, good word of mouth can be a great attribute to your business. Making the extra effort for a customer—whether it’s responding to them when they submitted that lead late at night, going out of your way to answer a question, or listening and understanding their situation when others might not—can go miles in regards to referrals. 



A lead referred through word of mouth might be ready to convert as soon as you respond to it, because they already trust you and are not considering working with anyone else.

Our research indicates that you can greatly improve the chance that a lead will convert by increasing the leads you receive through referrals. And the referrals you receive are driven by word of mouth directly from the excellent and attentive service you’ve provided.



So where do you start?

Taking an honest, in-depth look at the each of the eight factors listed above and examining how they grade out for your business is the first step.  After you do that, here are a couple simple questions to ask yourself... 

Do you feel that you need additional expertise with your marketing technology? How about some help improving your incoming lead and conversions rates with a mobile website or more advanced lead management features? Perhaps you are looking for a true strategic partner, not just a vendor?

Contact Delta Media Group.  We can help.

We will partner with you and help you implement proven, integrated solutions that will grow your leads and improve your lead conversion rates... which ultimately grow your business!






About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

www.deltagroup.com


Phone 330-493-0350
Toll Free 866-233-9833
Email info@deltagroup.com
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Tuesday, April 15, 2014

LeBlanc Realty Launches New Website With Delta Media Group





Delta Media Group is excited to announce the launch of a brand new website for LeBlanc Realty.

Based in Fertile, Minnesota, LeBlanc Realty has served the picturesque region of Northwestern Minnesota for over 40 years with a full array of real estate property sales, including residential, land, lake and commercial.

http://www.leblancrealty.com/


You can view LeBlanc Realty's new website at www.leblancrealty.com.


About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

Phone 330-493-0350
Toll Free 866-233-9833
Email info@deltagroup.com
Twitter Icon Twitter Icon Twitter Icon Twitter Icon Twitter Icon

Thursday, April 10, 2014

Are You Telling Your Real Estate Story?




 

All great marketers tell stories...


This concept is so true, marketing expert Seth Godin’s recently retitled his famous book with the new title "All Marketers Are Liars Tell Stories".

This book is famous for a reason. Despite being written close to a decade ago, it holds evergreen value in the marketing world, regardless of how many technological advancements the world has seen since Godin first published it.

All Marketers Tell Stories


Godin originally published the book in 2005, which doesn’t seem like that long ago until you consider that "mobile" hardly existed, tablets were pieces of stone in the Bible, Twitter was poor vocabulary for an annoying bird, and Facebook was a new phenomenon with college students.

Think of how technology has advanced over the past eight years. Few had smartphones in 2005. Fast forward to the present, where we all could soon be wearing computers built into the lens of our glasses.

And yet, great marketing principles remain universal.

Godin demonstrated as much in his book when mentioning REALTOR® Arthur Riolo.

Riolo is a Hudson, NY real estate agent who has built his business around telling the stories of the community he serves.

Did you pick up the key to that sentence? Telling stories.

Not necessarily the kind of stories you might tell your family. But the story of who you are, and what your company does. What makes you different? Why would someone who barely knows you want to work with you?

We talk a lot about how real estate engagement has changed (click to get your free White Paper on the recent shift in Real Estate Lead Engagement). The park bench and billboard of yesterday probably didn’t tell your story. The newspaper ad showing your houses was a beneficial business necessity, but it still didn’t tell a story.

Bad Marketing on Park Bench - Breaking Bad


Leveraging a blog to tell your story


The more advanced real estate gets, the more important it is to tell your story. This requires you to have a story to tell, and to have the ability to tell and broadcast your story. At Delta Media Group, we believe whole-heartedly in this. This is why we build marketing technology tools to help you tell your story, and help you have a story to tell.

One simple way to tell your story is through blogging.

We blog regularly here at Delta, and not simply because of the interesting information blogging allows us to broadcast to the marketplace.  Blogging also offers a strong SEO benefit to us because our website is consistently being updated with fresh, unique content.  And as people read our blog, interact with it and share it socially, Google rewards us in its search rankings.

Blogging can also benefit you greatly as a real estate professional.  It can help your real estate business rank higher in the search engines, highlight your properties, capture leads and spread your brand virally across social networks, growing your sphere of influence.

Did you know that you can blog through the Delta platform?

Delta's real estate platform includes an integrated blogging interface. With Delta’s simple to use platform, you can draft and post your own blog posts, or input an RSS feed like the Wall Street Journal or Inman news so your blog populates with fresh industry content.

You can even select from three stylish templates and completely change the look of your blog if you want to.

If you are a current Delta customer, you can view your blogging interface right now in the 'Marketing Tab' of your DeltaNet™ website back-end system. 

Delta's integrated blogging interface is simple and easy to use!

Have questions about how to use blogging for your real estate business?  

Feel free to contact Delta anytime to learn more about blogging for real estate.

If you are not leveraging blogging to help tell your story to the marketplace, you need to be, and our experts are here to help you get started.

We will share valuable tips that will help you start telling your real estate story and show you resources on how to utilize real estate technology effectively to broadcast your message.

If you are not a Delta customer and do not have access to a blog through your current system, contact Delta today and learn how our real estate marketing system can help you grow your business.

In the meantime, we invite you to browse our blog where you can find more valuable information that will help you tell your own story!





About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.

Phone 330-493-0350
Toll Free 866-233-9833
Email info@deltagroup.com
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