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Delta Media Group Blog

Thursday, May 22, 2014

Reminder: The My Customer For Life™ Email System Launching June 2nd

A Major Upgrade Is Coming To Your Customer Center On June 2nd!

DeltaNet's™ Customer Center is the 'hub' for your online and off-line business. Using Customer Center,  you are able to efficiently process leads, manage email marketing with your customers and keep track of customer activity.

We are really excited to announce some major marketing automation upgrades in Customer Center which will make keeping in touch with past, present and future customers much easier and more effective.

These upgrades will be released in DeltaNet™ on June 2nd. 

Introducing The My Customer For Life™ Email Campaign System

Email is the preferred business communication tool and it absolutely produces leads when used as an outbound marketing tactic. Because of this, email marketing is a foundational component of our platform's Customer Center in DeltaNet™.  Customer Center's robust email campaign features allow you to set up email contact lists, execute emails campaign and view results so you can gauge and improve your ongoing email marketing performance.

To further enhance your email marketing capabilities in our platform, we have built out a new automated relationship communication campaign tool called My Customer for Life™.

This powerful drip email system sends outs pre-loaded monthly emails to customer groups and the contacts you specify.  It combines templated emails already in our campaign system and several new emails into a year-round automated campaign, saving you time while providing ongoing touch points with your customers.

These emails come pre-designed with your photo, company branding and verbiage created to provide value and keep the engagement going with your contacts.

My Customer For Life drip emails include:
  • Welcome Email
  • Market Watch Invitation or Confirmation (if currently signed up)
  • Virtual Market Analysis Invitation or Confirmation (if currently signed up)
  • New Listing Emails Invitation or Confirmation (if currently signed up)
  • Spring Forward Reminder
  • Happy Easter Email
  • Happy July 4th Email
  • Fall Back Reminder Email
  • Happy Holidays Email

Figure 1- My Customer For Life Interface in DeltaNet's™ Customer Center

Marketing Automation That Does The Work For You

The My Customer For Life System does the all work for you once you have your settings configured based on your business preferences.  Just turn the system on and specify your settings and let it go to work engaging with your customers!  Your emails are coded to behave intelligently, with "smart" personalization fields that populate your customer information and messaging based on their historical engagement with your website.

Below is sample screenshot of the Welcome Email (see Figure 2), which can be set to automatically send to anyone who creates a portfolio account on your website.  This email contains welcome messaging along with account credentials.  It also prepares your customers for the ongoing monthly emails to come by explaining the value in the communications they will be receiving.  Your customers are always given an opportunity to be removed from your mailing list.

Figure 2 -Welcome Email Sample

Market Watch Invitation emails communicate the value of Market Watch to customers who are not currently subscribed in the system (See Figure 3).  If they are already a subscriber, they receive an email confirming their subscription.

Figure 3 - Market Watch Invitation Email Sample

The My Customer For Life system was built with intelligent "smart" fields that auto-populate your customer's info into the message body (See Figure 4).  You are able to then easily personalize the messaging for all the emails in the editor if you choose to.

Figure 4 - System email editor (green arrows demonstrate smart fields)

If you do not have access to our upgraded Customer Center and would like to have access to the My Customer For Life system, you can upgrade through the DeltaNet™ system or by calling your company web site administrator. If you need help with this you can always reach out to our support department at or 1-866-233-9833.

About Delta Media Group, Inc. 

Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close.
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