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Delta Media Group Blog

Tuesday, February 17, 2015

Email Marketing That Produces Results!

Do you wish you had a marketing assistant that would send out thousands of emails for you each week?  

What busy real estate professional wouldn't?

Marketing studies prove that email marketing is one of the most effective and efficient forms of real estate lead generation today.  It absolutely produces results when executed well! 

And when used in automated drip campaigns, the ROI is the highest because you are engaging with customers without having to reinvent the wheel each time with new content.

When leveraged effectively, email marketing will help you:


Get More Listings
Email marketing will help you generate more listings by keeping the engagement going with past customers and contacts who have the potential to become future sellers. 

Build Your Brand
Well-written and designed marketing emails will make you look like a true real estate professional and build awareness for your real estate business as your online marketing presence grows.

Do More In Less Time
Email marketing frees you up to do more, get more listings and close more deals with tools which offer message scheduling, group import, export and distribution, and response automation.

Because of these benefits, email marketing is a foundational component of Delta's Customer Center platform and real estate marketing services.  

Delta's Email Marketing Platform


Customer Center

Delta's powerful Customer Center, a marketing system offered as a part of our Enterprise and REMarketer Pro™ agent platforms, allows you to efficiently communicate with contact lists with branded Market Watch emails, powerful drip marketing campaigns, personalized email blasts to the groups you specify and much more.  

The system’s easy-to-use email marketing campaign tools will drive more visits to your website, more leads to you, and more sales to your business.

Content and Designs Built To Position You Effectively

Delta Media Group’s design and technical teams have studied thousands of email campaigns to find the types of emails, subject lines, topics, content, design and calls-to-action that best perform in real estate marketing. Out of this research, we have created powerful email marketing campaigns and tools that engage leads and increase business for both real estate Firms and Sales Associates, including the Market Watch Email below housed in a custom designed and branded template.

Delta Custom-Designed Email Marketing Sample

Here are just a few of the features of Delta's email marketing platform:

Targeted Campaigns

Using Delta's Customer Center,  you are able to execute and efficiently manage automated email marketing campaigns and keep track of ongoing activity with your customers. 

Customer Center's interface allows you to set up contact lists, build out your own email campaigns and view reporting statistics of each campaign so you can gauge and improve the results of your email marketing initiatives.

Pre-built email campaigns include topics such as new properties for sale, price changes, sale pending properties, properties back on the market, properties with an upcoming open house, holiday greetings and more.

Sample Campaign Email With Custom Header

Blast Email System

Delta’s Blast Email System allows you to easily create, send and manage branded bulk emails such as monthly newsletters or client updates. Blast emails give you the ability to:

• Send messages to individuals and groups
• Send attachments in your emails
• Save drafts and templates and reuse them
• View the full history of your emails
Include images, dates and client names which dynamically populate in the message
Upload HTML code and custom designs

Delta Custom Email Blast Template Sample

Market Watch Emails

Market Watch is free, informative market data in email format that helps customers make the decision to buy or sell their home.  

Branded by you and your brokerage, these emails let you stay in touch with past customers and keep the conversation going with current client about what’s happening in their local real estate markets and neighborhoods. 

After receiving your monthly or bi-weekly auto-generated Market Watch Emails, customers will view you as a trusted source of real estate information on topics like area housing market trends, average home prices, average days on market, recent sales and listing data.

Market Watch Email Sample

New Listing Emails

New Listing Emails are daily, agent-branded property listing report emails designed to keep your customers engaged with the marketplace and your brand. 

These valuable emails include up-to-the minute information on new properties for sale, price changes, sale pending properties, properties back on the market, and properties with an upcoming open houses in specific markets that match specific criteria. 

New Listing Emails also include calls-to-action for more information and showing requests which link back to your agent website, allowing you to capture leads and close business.

New Listing Email Sample

Ready To Learn More About Email Marketing and Delta's Platform?

Delta's real estate marketing experts are here to help.  Contact us today by emailing or calling 866-233-9833 and our experts will guide you through the system and consult with you on your marketing goals.

Or, visit our Enterprise Platform page to learn more about our Delta's marketing platform. 

Looking for Agent marketing solutions?  

Delta’s robust REMarketerPro™ Platform allows you to showcase and grow your personal real estate brand with customized IDX websites and email marketing tools designed specifically for Sales Associates.

Click Here to learn about our REMarketer Pro™ Platform for Sales Associates.

About Delta Media Group
Delta Media Group is the enterprise marketing and business management solution for real estate professionals, leading the industry's online marketing, website design and business technology development since 1994.  Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close.

Click Here  to browse Delta's website Design Portfolio.

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